This document provides an outline and overview for redesigning a university homepage to be more responsive to mobile and tablet devices. It discusses researching the target audience of college-bound high school students and their mobile usage. It also reviews the homepage designs of similar universities based on Carnegie classifications and peer groups. The document outlines parameters for an updated design including responsive design, templates, menus, and content like news, events and maps. It provides statistics on increasing mobile and tablet traffic to university websites and screen resolutions. Finally, it discusses considerations for the design approach including prioritizing content strategy, architecture, technology and usability factors.
4. College-Bound High School Students
Challenges and Opportunities
Mobile device usage
Campus website on mobile device
Mobile social media usage
If we don’t engage a prospect, they will go and
start a conversation at another place.
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14. Pew Internet
Tablet
Adults ages 18 and older own a tablet
College graduates own a tablet
Mobile
Adult population owns a cell phone
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34%
49%
91%
20. UIS Mobile and Tablet Traffic
YEAR MOBILE TABLET
2009 0.17% 0.00%
2010 1.73% 0.00%
2011 5.24% 0.15%
2012 8.92% 2.48%
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*Sampling of Visits from Google Analytics
29. Mission Statement
“The University of Illinois at Springfield
provides an intellectually rich,
collaborative, and intimate learning
environment for students, faculty, and
staff, while serving local, regional, state,
national, and international communities.”
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30. Our Promise
Teaching-focused Academic Experience
An Abundance of Opportunities to
Collaborate
A Right-sized, Supportive Community
A Tradition of Educating Public Servants
and Leaders
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