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Site Search Analytics for aBetter User ExperienceUIE Virtual SeminarLouis RosenfeldJune 23, 2010  •  1:30pm ETwww.uie.com/events/virtual_seminars/
(slide 2:  search log animation) XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1" 200 971 0 0.02
(slide 2:  search log animation) XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1" 200 971 0 0.02 XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ie=UTF-8&client=www&q=license+plate&ud=1&site=AllSites&spell=1&oe=UTF-8&proxystylesheet=www&ip=XXX.XXX.X.104 HTTP/1.1" 200 8283 146 0.16
(slide 2:  search log animation) XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1" 200 971 0 0.02 XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ie=UTF-8&client=www&q=license+plate&ud=1&site=AllSites&spell=1&oe=UTF-8&proxystylesheet=www&ip=XXX.XXX.X.104 HTTP/1.1" 200 8283 146 0.16 XXX.XXX.XX.130 - - [10/Jul/2006:10:24:38 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=regional+transportation+governance+commission&ip=XXX.XXX.X.130 HTTP/1.1" 200 9718 62 0.17
(slide 3:  pan across analytics reports)
(slide 3:  pan across analytics reports)
Site Search Analytics leads to better… content:  Predict the future!
Site Search Analytics leads to better… content:  Predict the future! search performance:  Better results!
Site Search Analytics leads to better… content:  Predict the future! search performance:  Better results! navigation:  Work on those lats!
Site Search Analytics leads to better… content:  Predict the future! search performance:  Better results! navigation:  Work on those lats! metadata:  Supercharge it!
(slide 5:  Zipf Distribution)
Site Search Analytics for aBetter User ExperienceUIE Virtual SeminarLouis RosenfeldJune 23, 2010  •  1:30pm ETwww.uie.com/events/virtual_seminars/

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Your Site Search Analytics - June 23

  • 1. Site Search Analytics for aBetter User ExperienceUIE Virtual SeminarLouis RosenfeldJune 23, 2010 • 1:30pm ETwww.uie.com/events/virtual_seminars/
  • 2. (slide 2: search log animation) XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1" 200 971 0 0.02
  • 3. (slide 2: search log animation) XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1" 200 971 0 0.02 XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ie=UTF-8&client=www&q=license+plate&ud=1&site=AllSites&spell=1&oe=UTF-8&proxystylesheet=www&ip=XXX.XXX.X.104 HTTP/1.1" 200 8283 146 0.16
  • 4. (slide 2: search log animation) XXX.XXX.X.104 - - [10/Jul/2006:10:25:46 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=lincense+plate&ip=XXX.XXX.X.104 HTTP/1.1" 200 971 0 0.02 XXX.XXX.X.104 - - [10/Jul/2006:10:25:48 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ie=UTF-8&client=www&q=license+plate&ud=1&site=AllSites&spell=1&oe=UTF-8&proxystylesheet=www&ip=XXX.XXX.X.104 HTTP/1.1" 200 8283 146 0.16 XXX.XXX.XX.130 - - [10/Jul/2006:10:24:38 -0800] "GET /search?access=p&entqr=0&output=xml_no_dtd&sort=date%3AD%3AL%3Ad1&ud=1&site=AllSites&ie=UTF-8&client=www&oe=UTF-8&proxystylesheet=www&q=regional+transportation+governance+commission&ip=XXX.XXX.X.130 HTTP/1.1" 200 9718 62 0.17
  • 5. (slide 3: pan across analytics reports)
  • 6. (slide 3: pan across analytics reports)
  • 7. Site Search Analytics leads to better… content: Predict the future!
  • 8. Site Search Analytics leads to better… content: Predict the future! search performance: Better results!
  • 9. Site Search Analytics leads to better… content: Predict the future! search performance: Better results! navigation: Work on those lats!
  • 10. Site Search Analytics leads to better… content: Predict the future! search performance: Better results! navigation: Work on those lats! metadata: Supercharge it!
  • 11. (slide 5: Zipf Distribution)
  • 12. Site Search Analytics for aBetter User ExperienceUIE Virtual SeminarLouis RosenfeldJune 23, 2010 • 1:30pm ETwww.uie.com/events/virtual_seminars/

Notas do Editor

  1. Image credits:Content: http://www.localseoguide.com/local-seo-predictions-2009/Search: http://www.talk-sports.net/nhl/history.aspx/Blair_BettsNavigation: http://www.davepalumbo.com/webite2/dave%20rear%20lats%20lg.jpgMetadata: http://dolphinsoftware.wordpress.com/2009/03/03/are-you-sure-you-are-compliant-inaccurate-contract-metadata-could-land-you-in-hot-water/
  2. Image credits:Content: http://www.localseoguide.com/local-seo-predictions-2009/Search: http://www.talk-sports.net/nhl/history.aspx/Blair_BettsNavigation: http://www.davepalumbo.com/webite2/dave%20rear%20lats%20lg.jpgMetadata: http://dolphinsoftware.wordpress.com/2009/03/03/are-you-sure-you-are-compliant-inaccurate-contract-metadata-could-land-you-in-hot-water/
  3. Image credits:Content: http://www.localseoguide.com/local-seo-predictions-2009/Search: http://www.talk-sports.net/nhl/history.aspx/Blair_BettsNavigation: http://www.davepalumbo.com/webite2/dave%20rear%20lats%20lg.jpgMetadata: http://dolphinsoftware.wordpress.com/2009/03/03/are-you-sure-you-are-compliant-inaccurate-contract-metadata-could-land-you-in-hot-water/
  4. Image credits:Content: http://www.localseoguide.com/local-seo-predictions-2009/Search: http://www.talk-sports.net/nhl/history.aspx/Blair_BettsNavigation: http://www.davepalumbo.com/webite2/dave%20rear%20lats%20lg.jpgMetadata: http://dolphinsoftware.wordpress.com/2009/03/03/are-you-sure-you-are-compliant-inaccurate-contract-metadata-could-land-you-in-hot-water/