Best Practice Organizer: Education within Messe Düsseldorf - instruments and procedures. By: Heinz Küsters, Director Market Research, Messe Düsseldorf, Germany

1. Messe Düsseldorf
Education and Training
UFI-Focus Meeting,
March 3rd, 2010, Taipei

2. Agenda
 Messe Düsseldorf Group
 Team-Structure of Messe Düsseldorf
 Education and Training: What – and for whom?
- Definition
- Education
- Training
- Temporary Staff
 Conclusions

3. Messe Düsseldorf Group – Portrait
 Founded: 1947
as Nordwestdeutsche Ausstellungsgesellschaft mbH (NOWEA)
 Over 50 years' international trade fair experience worldwide
 More than 40 trade fairs in the event portfolio at the
Düsseldorf venue, including 23 global number one fairs
 In addition, around 80 trade fairs are held internationally each year
 306,888 sqm total exhibition space at the Düsseldorf venue
(263.888 sqm indoor)
 International Network
 12 subsidiaries and shareholdings
 66 agencies outside Germany, covering 109 countries
 Workforce of about 1,400 employees worldwide

4. Team-Structure of Messe Düsseldorf
Technical
Congress
Services
Events Exhibitor Services Protocol
Project Organi-
Pro-
Internet- Director sation,
motion Press
Services Transport,
Services Services Security
Account
Manager Cashier‘s
Office
Market
as well as ...
Research

5. Education and Training: What – and for whom?
- Definition
 Education
„Initial vocational education covers the transmission of (job-specific) skills,
expertise and knowledge to an apprentice or student at a training facility.“
 Training
„Advanced vocational training is any form of training that expands and
deepens previous vocational training that has been received. It is preceded
by earlier training stages and job experience.
If further training is provided by a company, it is called in-house or
on-the-job training.“
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6. Education and Training: What – and for whom?
- Education
 Apprentices 6-8  2,5 or 3 years
- Office Manager (1-3)
- Event Management Assistant (2-5)
- Computer scientist (1-2)
- Carpenter/Painter (1-2)
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7. Education and Training: What – and for whom?
- Education
 Programme for Apprentices
>Name<
= Facility Management
= Administration
= Project Team
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8. Education and Training: What – and for whom?
- Education
 Programme for Apprentices
= Communication technology
= Technical equipment and installation
= Legal Department
= Purchasing Department
= Services for Exhibitors and Visitors
= Traffic inside and around the Fairground, Parking, Traffic signage
= Book keeping
= Mailing Department, Magazine
= PR for Messe Düsseldorf (NOT for projects!)
= Technical service for Exhibitors
= Staff Department
= Exhibitor Service, Press Department, Visitor Promotion
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9. Education and Training: What – and for whom?
- Education
 Apprentices 6-8  2,5 or 3 years
- Office Manager (1-3)
- Event Management Assistant (2-5)
- Computer scientist (1-2)
- Carpenter/Painter (1-2)
 Trainees 6 (max.)  12 months
Trainees become „adopted“ by a
Division Director
Main focus of their programme is
„Sales“ and „Trade Fair
Management“ on a higher level.
(Junior/Senior Project Manager)
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10. Education and Training: What – and for whom?
- Education
(Trainee scedule)
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11. Education and Training: What – and for whom?
- Education
 Apprentices 6-8  2,5 or 3 years
- Office Manager (1-3)
- Event Management Assistant (2-5)
- Computer scientist (1-2)
- Carpenter/Painter (1-2)
 Trainees 4 (max.)  12 months
Trainees become „adopted“ by a
Division Director.
Main focus of their programme is
„Sales“ and „Trade Fair
Management“ on a higher level.
(Junior/Senior Project Manager)
 Apprentices/Trainees  Once a year (December / January)
One - Day - Seminar
„Trade Fair Organization“
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12. Education and Training: What – and for whom?
- Education
 One-day-seminar „Trade Fair Organization“
09.00 Uhr How to find („ideas“ for) new Fairs
Concept of a Trade fair
How to attract Exhibitors I
- Adresses/ Classification
11.00 Uhr Coffee break
11.15 Uhr How to attract Exhibitors II
- Check in
- Hall planning
13.00 Uhr Lunch
14.00 Uhr How to attract Visitors I
- Visitor promotion
15.15 Uhr Coffee break
15.30 Uhr How to attract Visitors II
- Press work
- Coordination Press work and PR
- Time scedule (watch Costs and Synergy!)
Organisation and Logistics
Protocoll
„Wellness“ for Trade Fair Business
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13. Education and Training: What – and for whom?
- Training
 „On and for the job“
Business English - New employees
(or other language, if necessary) - Project manager / Assistant
- Executive Staff
Sales Training - Project manager / Assistant
(and/or other specific needs) - Executive Staff
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14. Education and Training: What – and for whom?
- Training
 „On and for the job“
Business English - New employees
(or other language, if necessary) - Project manager / Assistant
- Executive Staff
Sales Training - Project manager / Assistant
(and/or other specific needs) - Executive Staff
 Personality Development
Leadership/
- Executive Staff
Personnel Management
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15. Education and Training: What – and for whom?
- Training
 „On and for the job“
Business english - New employees
(or other language, if necessary) - Project manager / Assistant
- Executive Staff
Sales Training - Project manager / Assistant
(and/or other specific needs) - Executive Staff
 Personality Development
Leadership/
- Executive Staff
personnel Management
 Invest in future
Work experience „Young and wild“ members of the Staff
(Messe Düsseldorf abroad)
Support of Studies Young members with potential,
(parallel to the job) only if recommended by a
member of the Executive Board
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16. Education and Training: What – and for whom?
- Temporary Staff
 Messe Düseldorf  Service Partners
- Cash Desk - Catering
- Information - Cleaning
- Surveys (Exhibitors/Visitors)
Instruction by Project Director and - Stand construction
Members of the Team one or two - Security
days bevor the show starts
Companies inform their Staff about the
„Messe Düsseldorf Standard“
- Traffic personnel
All staff members have to wear badges:
Once a year instruction for new „Service Partner Messe Düsseldorf“
personnel
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17. Conclusions
 Education and training programs are offered on various levels and in different
formats to the staff of Messe Düsseldorf
 The content of all programsare adapted to the special needs of the different
departments and functions
 Our programs are „alive“ – they change according to current needs and
topical issues
 Education and training is offered on a regular basis
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18. Conclusions
 Motto of Messe Düsseldorf:
„Customer first!“
Well trained staff (also temporary staff!) is the basis
of a good job and top-service.
Good job and top-service are preconditions for
satisfied customers – and satisfied customers come back!
Thank you very much for your kind attention!
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