The document provides information about the sixth meeting of a social media communications course. It includes details about the final project, a social media glossary, organizations and events to check out, course evaluations, and a guest speaker. The guest speaker is Clint Schaff, Vice President of Digital and Interactive Media at Golin Harris.

1. Best Practices in Social Media Meeting 6 (May 8):
for the Communications
Professional
•Final Project
•Social Media Glossary - Key Terms
Instructor:
•Organizations/Events to Check Out
Erik Deutsch (@erikdeutsch)
•Course Evaluations
#UCLAx425
•Guest speaker: Clint Schaff (@Clintschaff),
Vice President, Digital & Interactive Media
Group, Golin Harris
UCLA X425 Spring 2012

2. Find Journalists: Twitter (MuckRack),
LinkedIn, Traditional Media Blogs
Engage and Build Relationships:
Retweets, Links, Blog Comments
The "Social Media Pitch" ...
Proceed with Caution!
Better yet... get "Trending." Traditional
media journalists rely on social media for
story ideas.
UCLA X425 Spring 2012

3. Web 2.0
The second generation of the Web, which includes blogs, wikis, social
networking sites and other platforms that emphasize collaboration,
sharing, and self publishing.
User-Generated Content (UCG)
All forms of user-created materials such as blog posts, reviews, podcasts,
videos, comments and more.
Wiki
An online platform that allows many users to contribute to and edit a web
page. Provides an easily reversible audit trail of edits and changes.
UCLA X425 Spring 2012

4. Crowdsourcing
Harnessing the skills, enthusiasm and productivity of many individuals to
advance a project.
Lurkers
People who observe but don't contribute discussions held via social
media.
"The One Percent Rule" In any online community, about one per cent of
the participants contribute new content regularly, another nine percent
comment, and the rest lurk.
AstroTurfing
Fake or "synthetic" grassroots outreach.
UCLA X425 Spring 2012

5. Cloud computing ("the cloud")
The practice of using a network of remote servers hosted on the Internet
to store, manage, and process data, rather than a local server.
Creative Commons
Is a not-for-profit licensing system that offers creators the ability to easily
define how others may use their works.
Streaming media
Streaming media is video or audio content sent in compressed form over
the Internet and played immediately, rather than being saved to the hard
drive.
UCLA X425 Spring 2012

6. RSS Feeds
Really Simple Syndication. A content delivery platform that allows
p
publishers to distribute their content via a feed read via an RSS "reader"
Widget
S
Small, stand-alone applications that can be embedded on a web page.
Meme
Rhymes with "team" or "dream." A virally-transmitted cultural symbol or
social idea. A catchphrase or concept that spreads quickly from person to
person.
UCLA X425 Spring 2012

7. UCLA X425 Spring 2012

8. Social Media Club - Los Angeles BlogWorld
(socialmediaclub.la / @smc_la) Now held in NYC and Los Angeles.
(blogworldexpo.com)
DigitalLA
BlogHer
(digitalla.net / @digitalla)
Conference for women bloggers (blogher.com)
Girls In Tech - Los Angeles
Le Web
(girlsintechla.com)
Europe's largest Internet event. Held each
December in Paris. (leweb.net)
WOMMA
Word of Mouth Marketing Association
Internet Week
(womma.org)
Held in NYC every Spring
(internetweekny.com)
SXSW Interactive
Every March in Austin, TX. "Spring Break"
Social Media Week
for geeks (sxsw.com)
Multiple cities around the world.
Held February and September.
(socialmediaweek.org)
UCLA X425 Spring 2012

9. Profiles on Major Platforms
Personal Blog
Comment (blogs, forums, major social sites)
Personal Hub
to aggregate your social media content.
- About.me
- Flavors.me
- Hiptic.com
UCLA X425 Spring 2012

10. Best Practices in Social Media
Meeting 6 (November 15):
for the Communications
Professional Guest speaker:
Instructor:
Erik Deutsch (@erikdeutsch)
Twitter hashtag: Clint Schaff (@ClintSchaff)
#UCLAx425 Vice President,
Digital & Interactive Media Group,
Golin Harris
UCLA X425 Spring 2012

11. • clintschaff@gmail.com
• cschaff@golinharris.com
• @clintschaff