PLAYgreen 2011 Event Guide

1. www.playgreenfestival.com | Friday, February 25, 2011
FESTIVAL
Online Event Guide
Eco- FrEE
Friendly Admission!
Friday, Feb 25th
Fun, Food
Fashion
& Free Stuff 10,000
Held at the
Cal
Students
Martin Luther King Jr. & Supporters
Student Union
Over 60
SpOnSOrS
Exhibitors &
reStaurantS

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Huge strides start with small steps.
Big results begin with simple acts. Here Make your next computer a laptop:
are just a few easy ways we can help our It’ll consume up to 90% less energy than
environment every day: a desktop model.
Switch your lights: If every family in the Shop at your local farmers market:
US made the switch to CFL bulbs, we’d It reduces emissions, fuel consumption
reduce CO2 emissions by more than 90 and unnecessary traffic. Plus, the food’s
billion pounds. That’s like taking a million fresher!
cars off the road!
Get out of the car: Replace just one
Unplug your cell phone charger when five-mile car trip each week with a walk
not in use: You’ll save 15 pounds of CO2 or a bike ride and you’ll eliminate around
emissions each year. 200 pounds of CO2 emissions each year.

4. MARKETING
CONTEST
HEY CAL STUDENTS enter
the Cal Student Store’s
“Store that Gives Back”
Marketing Contest to win
a $500 gift card to our
store! {good for anelse your heart desires!!!}
or anything
iPad, Cal Gear, Textbooks,
Create a marketing campaign for the Cal Student Store
promoting the message that we are the “store that gives
back.” The main message of the campaign should be that
the Cal Student Store gives back by donating 10% of
every purchase to the ASUC. Your campaign should
include both traditional media and new, innovative ways
of communicating with students.
To enter, please e–mail 0554csm@fheg.follett.com for
official contest rules+regulations. Contest entries are
due by MARCH 15, 2011.

5. Table of Contents
page 7 How We’re Greening the Event
page 9 EATgreen
page 11 Exhibitors
page 13 Sponsors
page 15 What We’re Doing to Green
Cal Rec Sports
page 17 PLA Ygreen Facebook
Stay Connected: www.playgreenfestival.com Playgreen Festival
5

6. Formal Events
You bring the fun and we’ll take care of the rest, whether you’re looking for a classic
formal event or something more spectacular, we’ve got you covered. Experienced staff,
7 event/meeting rooms; Many rooms connecting to one or more rooms. Total square
footage: 8,200; Theater capacity: 280; Classroom capacity:120; Reception capacity:
350; Dining capacity: 250.
Hors d’oeuvres, to Banquet, to Full Dinner Service Newly remodeled accomodations
Recorded Music/DJ, to Live Bands (and Sound System) Luxurious Indoor Swimming Pool
Assistance w/Special Decor & Themed Entertainment Access to UCB Fitness Center
Newly remodeled accomodations for overnight guests Fine Dining Restaurant
Spa & Hair Services and Dressing Room Fine Arts
Daily and weekly rates are available Free WiFi
www.berkeleycityclub.com
Berkeley City Club, 2315 Durant Avenue, Berkeley, CA 94704
510.848.7800 Reservations@berkeleycityclub.com

7. PLAYgreen Festival
Green Event Plan
Zero Waste—Reduce, Reuse, Recycle
Reduce—We will offer paperless promotional methods to all exhibitors and
sponsors, including an online event guide.
Reuse—We’re going paperless wherever possible and using signs made from
100% recycled aluminum.
Recycle—PLAYgreen Festival will be outfitted with recycling stations, including
trash, compost, and recycling bins, throughout the event. Signage will be
strategically placed near each recycling station and throughout the facility.
Sustainable Transportation
No Idling Rule—During load-in/out, trucks and cars will have designated
parking at specified times to avoid idling and promote cleaner air.
Public Transportation—The link to 511.org’s Trip Planner (http://511.org/)
will be provided on the event website so attendees can find the best method of
public transportation to get them to the event.
EATgreen—The Natural, Organic and Sustainable Way
Compost—Compost bins will be easily accessible both for participating
restaurants and attendees.
Biodegradable—We will provide biodegradable spudware at PLAYgreen
Festival’s EATgreen.
Styrofoam Free—The PLAYgreen Festival will be a Styrofoam Free event!
Reducing PLAYgreen Festival’s Climate Footprint
Support the Locals—To support the Buy Local Berkeley campaign, we are
inviting locally owned and operated businesses to be a part of PLAYgreen
Festival.
Reducing Event Size—We’ve reduced the number of exhibitors at the event
and have concentrated our efforts on maximizing the engagement with a core
group of campus and community partners.
Stay Connected: www.playgreenfestival.com Playgreen Festival
7

8. Apple @ PlayGreen Festival
February 25, 2011
Better products.
Smaller impact.
The Cal Student Store
proudly offers Apple
educational discounts.
Stop by today!

9. EATgreen
Touch, Taste and Experience
cuisine from local, sustainable
Bay Area Restaurants
Only $5
12:00–2:00pm
Complete schedule and line-up available at the PLAYgreen Festival website
Stay Connected: www.playgreenfestival.com Playgreen Festival
9

11. PLAYgreen Festival
ExhibiTORS
Campus & Student Groups
Alta Gracia Berkeley Center for Green Chemistry
BYOG—Build Your Own Garment Berkeley Student Food Collective
Berkeley Quidditch League
Chinook Book
Cal Corps Public Service Center
EBMUD
Cal Environment Team
Eco-Vegans
Cal Habitat for Humanity
Farm Fresh To You CalSol
Food and Water Watch Green Campus
Groove Yoga Green Dot
I Heart Tap Water
Honest Tea
Parking and Transportation
Laundry Locker
Residential Sustainability Program (RSP)
Mary’s Gone Crackers ReUSE—The Exchange
Peace Corp The Green Initiative Fund (TGIF)
Saturn Café The Local
San Francisco Soup Company UC ARMY ROTC
UC Berkeley Office of Sustainability
Tesla Motors
Cal Rec Sports—Cal Adventures
Whole Foods Market—Berkeley
Cal Rec Sports—Fitness
Zim Ride Cal Rec Sports—Massage
Cal Rec Sports—Membership
Complete Exhibitor listing available at the PLAYgreen Festival website
Stay Connected: www.playgreenfestival.com Playgreen Festival
11

12. need
a car?
borrow
ours.
get $25 in FREE driving when you join for $25.
join at zipcar.com/calstudent
and use promo code oldyeller25
you only need to be 18+ to join.

13. PLAYgreen Festival
brought to you by with support from the following sponsors
University
www.mybungaloo.com
Complete Sponsor listing available at the PLAYgreen Festival website
Stay Connected: www.playgreenfestival.com Playgreen Festival
13

14. WhAT WE ARE DOinG
»» Upgraded RSF lights to high efficiency, high output fluorescent lamps
and transformers which will remove 132,000 pounds of CO2 from the
air and save 252,000 KW hours of electricity annually.
»» Installed energy-saving Carbon Monoxide sensors to control six exhaust
fans in the garage, saving $17,000 each year and the equivalent of
the electricity used in about 14 homes per year.
»» Switched to Vaska, an eco-friendly detergent, requiring
fewer rinse cycles for the 13,000 towels washed
per week at RSF. Estimated to reduce
water consumption by 400,000
gallons of water per year.
»» Upgraded all 70 RSF showers
to low flow shower heads
that use 30% less
water.

15. to Green Cal Rec Sports
»» Installed synthetic turf at Underhill Field using rubber pellets and
a drain mat made from recycled truck and car tires. Using an
artificial field eliminates herbicide use and reduces water use.
»» We’re now using zero-emission electric trucks to avoid
Greenhouse gas emissions on the 90 trips per month for WorkFit’s
mobile workouts.
»» RSF electricity use has been reduced to 17.2%
below 1989/90 levels.
»» Employed goats to clear 5 acres
of brush behind the Golden Bear
Rec Center to create an eco-
friendly fire break, saving
$1300 with nearly zero-
emissions.
Stay Connected: www.playgreenfestival.com Playgreen Festival
15

16. PLAYgreen Join us in our commitment to reduce human
impact on the environment by using bicycles as our
STUDYgreen primary mode of transport. As you enjoy everyday bike
riding, you inspire others to make a similar commitment.
COMMUTEgreen
Our repair shop encourages reuse
& recycling with affordable repair services.
Our loaner tools room
ensures that sustainability is affordable to every
student budget… with free equipment
resources available to do-it-yourselfers.
Bicycle Commuting 101
Bicycle Commuting 101
20% Off
• Helmet Any brand
• Front Light Cateye EL-135
• Fenders Planet Bike Hardcore
• U-lock Kryptonite Evolution Mini LS
• 2-1/2 ft cable (for securing front wheel)
• Rear Rack Planet Bike Eco Aluminum
• Rear Light Planet Bike 3018-1 Blinky 5
Present this PLAYgreen coupon
for green commuter savings! Expires 4/30/2011
MISSINGLINK
BICYCLE
COOPERATIVE Worker-owned co-op businesses
promote sustainable, locally-controlled economies.
Support our local, green economy!
1988 Shattuck (at University Ave) www.missinglink.org

17. PLAYgreen is on
Facebook!
Join today! Find the latest tips
and resources on how to play,
work and live a greener lifestyle!
Stay Connected: www.playgreenfestival.com Playgreen Festival
17

18. WiNNer of The pULiTzer prize
WriT TeN by LyNN NoT TAge
DireCTeD by LiesL Tommy
Now–April 10 · Tickets $29+ · Under 30? ½-price!
Call 510 647-2949 · Click berkeleyrep.org
At Berkeley Rep our Green Committee advances our agenda for responsible environmental
behavior. We promote mass transit, ridesharing and carpooling among audiences. Our
audiences recycle and compost at the Theatre. We now compost four yards a week and recycle
more than ever. We’ve replaced many incandescent bulbs with compact fluorescents or leds.
We use fsc lumber in our scene shop. Check us out at berkeleyrep.org/about/greenroom.
season sponsors

27. ree h.
el F res
Fe e F
ToB
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32. It Isn’t “just” a
busIness card.
A business card is often the first
impression you get to make, and it can
say a lot more about you than what’s
printed on it. Like:
“I’m serious about what I do.”
“I want you to remember me.”
“I care about the environment.”
Printed on durable, recycled
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Greenerprinter business cards always
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Send us your design, or create one on our
site. Starting at just $29.50 for 250 cards.
You can also use our certified green
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we’re conveniently located right here in
Berkeley.
Learn more at:
www.greenerprinter.com
2800 7th Street • Berkeley, CA 94710
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33. PLAY GREEN. LIVE GREEN.
Help us make UC Berkeley and the
planet a better place to live!
Textbook Recycling Clothing & Supplies Caring about cartons
Rent-A-Text, buying and selling We stock a wide range of Cartons from our shipping
used textbooks helps reduce the environmentally responsible facilities are reused and sent
reliance on natural resources. apparel and school supplies. back out. Boxes that are past
We send books that are no We’re a member of the Fair their prime are shredded and
longer being used to schools in Labor Association, dedicated turned into packing materials.
developing countries. to ending sweatshop conditions
worldwide
Find us on Facebook
facebook.com/calstudentstore

35. Make a Difference!
It’s as easy as shopping, visiting a museum, or dining at
“Buy, Discover, and Visit” @
http://calmarketplace.berkeley.edu/
Your gateway to all things Cal!
Support social responsibility
and sustainability!
 Buy only officially li-
censed “Cal” logoed mer-
chandise to ensure they
are produced in accord-
ance with the University
of California Code of
Conduct for Trademark
Licensees
 Dine at campus restau-
rants which carry organi-
cally grown, sustainable
produce
 Participate in public ser-
vice activities
Links and information are
available at Cal Marketplace.
Visit us at PLAYgreen to
learn more about the campus’
socially responsible activities
and programs, and for a
chance to win prizes!
Cal Marketplace is a program of the Office of Marketing & Business Outreach (OMBO).

37. Is Doing Our Part To….
~
~Ensure a bounty of seafood for this and
future generations.
~Support Environmentally responsible
fishing and fish farming.
~Increase the demand for ocean
friendly seafood.
~Give species in peril a break so
that they may recover.
Spenger’s Fresh Fish Grotto
1919 Fourth Street
Berkeley, CA 94710
(510) 845-7771
www.spengers.com

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dan@fogcitymarketing.com
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40. Continuing to implement sustainable and progressive
business practices to benefit the environment and the community.
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42. Go Green with
Berkeley Summer Sessions
Over 600 courses including:
- Geography
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- Earth & Planetary Science
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- Nutritional Sciences and Toxicology
Summer International Travel Study Programs
-Study the environment and ecology in Kenya or Costa Rica
- Intern with an environmental organization in London or Madrid
(Check out tips on traveling green on our website)
Berkeley Summer Internship Program
-Research existing environmental and social justice
movements on university campuses.
-Be an outreach representative at sustainability
focused events throughout the west coast.
-Track green behavior across the globe
as it relates to sustainability; provide
recommendations for future initiatives.
Our staff will help you find the
eco-internship you are looking for.
summer.berkeley.edu
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43. You Don’t Have
To Hug A Tree
To Save A Tree.
Just view and pay your
Comcast bill online with
Ecobill™—the paperless
way to pay.
With Ecobill you can review and pay your bill
with just a click. It’s fast, convenient and hassle-
free. Plus, it eliminates paper bills, envelopes
and paying for stamps. Which makes your life
easier and our planet greener.
Start saving money, time and trees today.
Sign up for at
comcast.com/ecobill.

44. © 2009 Coca-Cola, LIVE POSITIVELY, the Contour Bottle and the Sustainability Symbols are trademarks of The Coca-Cola Company
Recycling Coca-Cola is proud to be part of
UC Berkeley's PLAYgreen Festival.
Helps The
World Go
Round please visit www.coca-cola.com