Kunal Kuthiala, Business Development & Innovations Manager, Essel Propack Americas

1. Packaging Trends
Shelf Standouts in 2014
Kunal Kuthiala CPP
Mentor: Dr. M K Banerjee

2. About the speaker

3. Agenda
1. Introduction
2. Industry Facts & Projections
3.Trends -FMCG (Concept, Design, Structure, Story)
4. Conclusion
5. Q&A

4. Industry experts viewpoint (reff:DuPont)

5. Facts & Projections(reff: PIRA)

6. Being out there
Average shopper take less than 5 seconds to
complete buying decision for a product on shelf.

7. Packaging - Shelf Standout Trends 1
• Contrast-Rx (High Contrast)

8. Packaging - Shelf Standout Trends 2
• Shaping new Shapes (Millennium Geometry)

9. Packaging - Shelf Standout Trends 3
• Interactive - Touch - Aroma - Shelf Validations

10. Packaging - Shelf Standout Trends 4
• Canvas has changed - High luster & White

11. Packaging - Shelf Standout Trends 5
• Lean & Green - Beyond end use (Upcycle -Recycle)

12. Packaging - Shelf Standout Trends 6
• In-Sourcing - Local - From Around Here - Backyard sourcing

13. Packaging - Shelf Standout Trends 7
• Beyond Original & Regular - Multi SKU's

14. Packaging - Shelf Standout Trends 8
• Trial size Storm - Try me - Buy me

15. Packaging - Shelf Standout Trends 9
• Goodbye Secondary Package
• Carton less

16. Packaging - Shelf Standout Trends 10
• Modular Real Estate

17. Conclusions
In 2012-13, nearly 40% of newly launched, U.S. color
cosmetic and skincare products were packaged in tubes.
figure that outpaced bottles, which accounted for about 22%
of the new U.S. beauty product launches in comparison.
(Mintel Global New Products Database).
• Flexible packaging will continue grow.
• Semiotics will drive primarily package design & will help
to bring to the fore relationship between meaning &
value.

18. Q&A

19. Thank
you
#401