Upon arrival to French Lick Resort, they had already star

2. 1. Increasing the size of our profile picture
2. Creating a URL name and
advertising our facebook page as such
3. Encouraging, AND Rewarding people, to “check-in”
4. Improving our banner page

6. http://www.facebook.com/profile.php?id=100000469712490#!/pages/French-Lick-Resort-Golf/171406467318
www.facebook.com/frenchlickresortgolf

7. • The NEW facebook URL
–facebook.com/golffrenchlick

8. 1. People have a lot of pride in playing at the Donald Ross. Checking in
allows them to brag and tell their friends where they are
2. Possibly earn rewards points for “Checking-in”
3. Possibly receive minor discounts on merchandise or golf
1. The average person has 120 facebook friends and
often times even more than that: Opportunity?
2. It allows us to know specifically who was at the
course and when. This will create an even better
following.
3. We could offer contests, or at the least, recognize
and reward the person who checked in to the and of
the golf clubs the most.
Get 10% off any Shirt in the DR
Check ininSLEEVE Donald Ross
Check atat the OF BALLS to
FREE The Donald Ross
Pro Shop
CHECK-IN TO CLAIM
And receive FL Rewards points
Claim your FREE LOGO BALL
Check in to claim

9. "What do you do with those fans?
Give them coupons, give them a way to give donations to their charities, give away free music if
you're an artist, have them rate your products, the sky is the limit," said Facebook marketer
Vitrue CEO Reggie Bradford. "But to me the big insight is that consumers buy products on
recommendations from their friends. So if a consumer raises a hand to say 'I like this brand'
their friends and the brand's fans are paying attention."

10. 5 pictures displayed at the top of the facebook page