Crowdfunding presentation at ESparkUK
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Crowdfunding presentation at ESparkUK
- 1. Crowdfunding EntrepreneurialSpark 8th March 2012 @twintangibles #crowdfundingES
- 2. Agenda • What is Crowdfunding? • How is it linked to social? • Advantages, disadvantages & examples • What is typical? • How to be successful • Kirsty Burnham - SoLoCo • Q&A
- 4. What is Crowdfunding? “Crowdfunding is a method of raising capital, or resources, by collecting together lots of small amounts from a large number of people generally using the Internet and social media.”
- 5. Obama 2008 Campaign $264.5M Total <$200 $122 $88.2m $27.7m Obama McCain www.xplane.com/obama
- 6. Brewdog 1st round: 2nd round: • 10% Firms • 8% Firms Equity Equity • £95 per share • £230 per • 5000 investors share • 90% sold in 3 months •First time any • 1300 • £1m investment in less company in Europe had investors than 2 weeks. attempted to raise • 20% off in • £95 to £12k individual money via an online the shop! investments share offering
- 7. All or Nothing Reward Based Take it All Holding Model Crowdfunding Platform Models Equity Based Club Model Micro-lending Micro-finance P2P
- 8. Where is it Used? Source http://www.core77.com/blog/kickstarter/crowdfunding_revolution_should_i_do_this_21697.asp
- 9. Crowdcube Source: www.crowdcube.com
- 10. How is it linked to social?
- 11. Popularity Value The Long Tail Quantity Products
- 12. Re-imagine Yourself ? £
- 13. Viral Reach
- 14. Expectation of Return • Non-traditional • Brand loyalty • Less aggressive? • Longer term? Coase’s Penguin – Yochai Benkler
- 15. Advantages, disadvantages and examples
- 16. Advantages • Market testing • Distributed cognition • Not just cash • Small sums quickly available • Brand advocates • Increasingly a location for VCs • Stable investment • Expectation of return
- 17. Disadvantages • It doesn’t always work • Damaging? • It’s not free • It is not a panacea • How will other investors view it • Administration cost
- 18. Printrbot – 3D Printer •$25,000 Goal •Avg. donation $460 •17 Reward categories
- 19. The Bicycle Academy •£40,000 Goal •9 Reward categories •Funded in 6 days •Campaign Build- up/Preparation time: 5+ months
- 20. What is typical?
- 21. So what is typical? Successful Pledged Projects Backers Avg # backers Avg Project Value Avg Pledge Value Film & Video $32,473,790.40 3,284 308,541 94 $9,888.49 $105.25 Music $19,801,685.21 3,653 260,178 71 $5,420.66 $76.11 Design $9,180,637.55 319 99,923 313 $28,779.43 $91.88 Art $5,900,166.14 1,172 78,558 67 $5,034.27 $75.11 Publishing $5,134,388.55 774 74,280 96 $6,633.58 $69.12 Technology $4,673,470.41 125 39,341 315 $37,387.76 $118.79 Theatre $4,051,962.62 931 50,144 54 $4,352.27 $80.81 Games $3,616,530.88 253 45,622 180 $14,294.59 $79.27 Food $2,809,503.31 241 30,682 127 $11,657.69 $91.57 Photography $2,116,261.93 343 26,897 78 $6,169.86 $78.68 Comics $1,763,628.48 267 27,544 103 $6,605.35 $64.03 Fashion $1,351,659.85 182 16,793 92 $7,426.70 $80.49 Dance $1,054,763.95 292 14,377 49 $3,612.21 $73.36 Source: www.kickstarter.com
- 23. How to be successful
- 24. Relative Success Kickstarter fundit.ie 100 44% 75% 0
- 25. Keys to Success
- 26. Keys to Success
- 27. Keys to Success
- 28. Keys to Success • Be Social Media ready • Have a plan and prepare • Don’t forget your offline community • Select your project carefully • Select your platform carefully • Develop your rewards • Create your pitch • Select your channels • Develop a publishing plan • Define and allocate the resource and skills required • Get advice • Get legal advice
- 29. Tim Wright tim@twintangibles.co.uk @twintangibles www.twintangibles.co.uk twintangibles 2012
- 30. Kirsty Burnham