Webinar: Twitter For Recruiters
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This document discusses using Twitter as a recruiting platform. It provides an overview of Twitter, including that it has over 1 billion users and is a popular mobile platform. It also discusses how recruiters can integrate Twitter into their strategies, such as building talent communities by following candidates, searching for passive candidates, and advertising jobs. The document promotes Tweetajob as a Twitter recruiting solution that improves the jobseeker experience and allows recruiters to build relationships on the platform in a fast and cost-effective way.
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Webinar: Twitter For Recruiters
- 1. Add Twitter to Your Toolbox Webinar Sponsored by Tweetajob Hashtag #tweetajob
- 2. Holy Tweetajob! 2-minute Twitter tutorial What’s the big deal? Why we think Twitter works as a recruiting platform Integrating Twitter into your Social Recruiting Strategy The Tweetajob Solution Q&A
- 3. Do You Twitter? 77% - YES 17% - Not Yet 5% - No (1 Nevah!)
- 5. Chaos
- 6. So What’s The Big Deal? Do jobseekers use Twitter? Is it an appropriate platform for recruiting? Will Twitter be around? Do they even make money?
- 7. One Billion – with a B - Users Current conservative estimate – 18 million users access monthly Represents 11% of internet users 26 million users predicted in 2010 Source: emarketer.com Twitter predicts 1 Billion users by 2013 LinkedIn 10 Million users (in six years) Twitter users have above-average income and education
- 8. Open Platform Twitter’s API (Application Programming Interface) is open Thousands of developers are building applications based on Twitter’s code Similar to Apple iPhone apps Tweetajob is built on the Twitter API Tweets can be searched an indexed and used in other content sites
- 9. Relationships Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing Bio URL (blog or LI profile) Tweets Followers/Following Links
- 10. It’s Mobile Receive tweets by visiting the Twitter website Receive tweets on your mobile phone (via text message) Use Twitter clients – applications that mimic Twitter, with more additional functionality – such as Twitterberry or Tweetie Twitter has also developed its own mobile client
- 11. Tweets Have Legs
- 12. Integrating Twitter Into Your Recruiting Strategies Building Talent Communities Integrate Twitter with other media and tools Search for passive candidates Advertise positions to active and semi-active jobseekers
- 14. Keywords
- 15. Events
- 16. Associations
- 18. Searching Twitter Within Twitter (use Advanced Search or Twitter Search Operators) Try: php linux –jobs -job Boolean Search (Google or Bing} Try: site:twitter.com php AND (saas OR cloud) –job -jobs Using hashtags Try: #FOWA @carsonified Twitter Search Engines or Directories Leapfish IceRocket Tweetscan Tweepsearch or Twellow Using Twitter Lists Try listorious.com
- 19. How are Companies Using Twitter to Recruit?
- 20. Reaching Active and Semi-Active Candidates
- 21. The Tweetajob Advantage Improves the jobseeker experience It’s fast Jobs are SEO’d It’s inexpensive Allows you to build relationships Strengthens your employer brand Feed your talent communities
- 23. Q&A ROI?
- 24. Keep it Going/Pay it Forward! Try it! Discount code will follow in email. Subscribe to the newsletter for Twitter tips Tweet about this webinar. Learn something? FeedbacK? Use hashtag #tweetajob Contact us if you would like to learn more about Subscription or Enterprise Packages Complete the brief survey