4. Steven Paul Jobs
• Born in 1955 in San Francisco,
California, U.S.
• Adopted by Paul and Clara
Jobs
• High school and Graduated in
Cupertino, California
February 24, 1955-October 5, 2011
OCP IIIM-CHANGA 4
5. Education
• Jobs went to Reed
College in Portland
Oregon
• He studied Poetry,
Literature, and Physics
• After one semester, Jobs
dropped out of school,
but still attended some
classes
5
6. Journey to success
• Meeting with Steve
Wozniak
• Develop “blue box”
device
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7. The Beginnings of Apple
• Spend time in India in 1974
for meditation
• Join with Homebrew
computer club
• Jobs convinced Woz to help
him create a personal
computer, the Apple I
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9. Apple
• Jobs and Woz sold the
Apple I in 1976 for
$666, making over
$776,000 from sales
• In 1977, the two
released the Apple II,
a single board
computer with
onboard ROM and a
color video interface.
9
10. Smooth sailing
• From 1977 to 1983, Apple continued to
grow exponentially.
• In 1981, competition with IBM.
• Failure of the Apple III and Lisa
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11. The Macintosh
• In 1984, Apple released the
first PC with
o graphical user interface
o expandable memory.
o Along with the mouse
o Very popular – sold
approximately 70,000 Macs
in the first 100 days
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12. Down Flow
• In 1985 ,Microsoft and John Sculley
• Board members of Apple met on May 28th,
1985 and each voted on the removal of
Steve from the company
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13. Still looking Up
• Founded NeXT Computer in 1989
• Company slowly starts going
downhill
• Closed a NeXT factory
• Other side, Apple was also in very
poor condition ,seeking for strong
and innovative leader
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14. The Second Coming of Jobs
• In 1996, Apple bought
NeXT, and with it Steve
Jobs came back
• In 2000, Jobs became the
full CEO of Apple, after
the success of the iMac.
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15. Return to Profitability and Innovation
• Macintosh Computer (Mac)
• iPod
• iTunes
• iPhone
• iPad
• PowerBook
• iBook
• PowerPC chips
15
17. Principle
One:
Do what
you love.
Passion is everything. Innovation—which simply means—new ways of
doing things that improve our lives---cannot flourish unless you are truly
obsessed with making something better—be it a product, a service, a
method or a career.
18. “Have the courage to follow
your heart and intuition. They
somehow already know what
you truly want to become.”
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19. Principle
Two:
Put a dent
in the
universe.
This speaks to vision. Innovation doesn’t take place in a vacuum. You
need to know where you’re going, what the ultimate destination is, 19
and
you need to inspire others, evangelists.
20. “We’re gambling on our
vision, and we’d rather do that
than make ‘me-too’ products.”
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21. Principle
Three:
Kick start
your
brain.
Creativity leads to innovative ideas. Jobs believes that a broad set of experiences
expands our understanding of the human experience. A broader understanding leads to
breakthroughs that others may have missed. Breakthrough innovation requires creativity
and creativity requires that you think differently about…the way you think. 21
23. Principle
Four:
Sell dreams,
not
products.
Your customers don’t care about your product, your
company or your brand. They care about themselves, their
hopes, their dreams, their ambitions. Help them fulfill their
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dreams and you will them over.
24. “The people who are crazy
enough to change the world are
the ones who do.”
—Apple Ad
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25. Principle
Five:
Say no to
1,000 things.
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26. “Innovation comes from saying no to 1,000
things to make sure we don’t get on the wrong
track or try to do too much.”
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27. Principle Six:
Create
insanely
great
experiences.
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28. “People don’t want to just buy
personal computers anymore. They
want to know what they can do with
them, and we’re going to show
people exactly that
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29. Principle
Seven:
Master the
message.
November 1, 2012 OCP IIIM-CHANGA 29
30. Steve Jobs thinks visually about presenting ideas,
30
products, and information.
31. Jobs and OCP
Communication skill
• Lexical-Density
• Captivative
• Critical Thinking
“Do you want to spend the rest of your life
selling sugared water or do you want a
chance to change the word”
• Commanding presence
• Entertainment
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33. CONCLUSION
He Will Be Missed
I think that this is a tremendous loss for the world.
Steve Jobs has created so many things for people like
us to use in our everyday lives. I’m sure that he has
even more ideas that will come out soon, and I wish he
was still around to see them come to life. I learned
from him to stick with your passion and your gut, and
definitely to think out of the box!
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