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7 Innovative principles of
              Steve Jobs


               By
       Mr.Tushar R.Gadhiya
           11MBA015

                INSTITUTE
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT
Inside
      • Apple and Steve jobs



      • 7 Innovative principles of
        Steve Jobs

      • Application in OCP


OCP       IIIM-CHANGA                2
Apple and Steve jobs




November 1, 2012       OCP   IIIM-CHANGA   3
Steven Paul Jobs
                                • Born in 1955 in San Francisco,
                                  California, U.S.

                                • Adopted by Paul and Clara
                                  Jobs

                                • High school and Graduated in
                                  Cupertino, California

February 24, 1955-October 5, 2011
                         OCP         IIIM-CHANGA              4
Education
  • Jobs went to Reed
    College in Portland
    Oregon
  • He studied Poetry,
    Literature, and Physics
  • After one semester, Jobs
    dropped out of school,
    but still attended some
    classes

                               5
Journey to success
                            • Meeting with Steve
                              Wozniak

                            • Develop “blue box”
                              device




November 1, 2012      OCP       IIIM-CHANGA        6
The Beginnings of Apple
                         • Spend time in India in 1974
                           for meditation

                         • Join with Homebrew
                           computer club
                         • Jobs convinced Woz to help
                           him create a personal
                           computer, the Apple I

November 1, 2012   OCP        IIIM-CHANGA                7
November 1, 2012   OCP   IIIM-CHANGA   8
Apple
• Jobs and Woz sold the
  Apple I in 1976 for
  $666, making over
  $776,000 from sales
• In 1977, the two
  released the Apple II,
  a single board
  computer with
  onboard ROM and a
  color video interface.
                             9
Smooth sailing
• From 1977 to 1983, Apple continued to
  grow exponentially.

• In 1981, competition with IBM.

• Failure of the Apple III and Lisa


November 1, 2012    OCP   IIIM-CHANGA     10
The Macintosh
                          • In 1984, Apple released the
                            first PC with
                          o graphical user interface
                          o expandable memory.
                          o Along with the mouse
                          o Very popular – sold
                            approximately 70,000 Macs
                            in the first 100 days


November 1, 2012    OCP        IIIM-CHANGA                11
Down Flow
• In 1985 ,Microsoft and John Sculley

• Board members of Apple met on May 28th,
  1985 and each voted on the removal of
  Steve from the company



November 1, 2012   OCP   IIIM-CHANGA        12
Still looking Up
                       • Founded NeXT Computer in 1989

                       • Company slowly starts going
                         downhill

                       • Closed a NeXT factory

                       • Other side, Apple was also in very
                         poor condition ,seeking for strong
                         and innovative leader
November 1, 2012                                          13
The Second Coming of Jobs
                           • In 1996, Apple bought
                             NeXT, and with it Steve
                             Jobs came back

                           • In 2000, Jobs became the
                             full CEO of Apple, after
                             the success of the iMac.




November 1, 2012   OCP   IIIM-CHANGA               14
Return to Profitability and Innovation

               •   Macintosh Computer (Mac)
               •   iPod
               •   iTunes
               •   iPhone
               •   iPad
               •   PowerBook
               •    iBook
               •   PowerPC chips
                                          15
7 Innovative principles




November 1, 2012   OCP   IIIM-CHANGA    16
Principle
                        One:
                        Do what
                        you love.



Passion is everything. Innovation—which simply means—new ways of
doing things that improve our lives---cannot flourish unless you are truly
obsessed with making something better—be it a product, a service, a
method or a career.
“Have the courage to follow
  your heart and intuition. They
  somehow already know what
  you truly want to become.”



November 1, 2012   OCP   IIIM-CHANGA   18
Principle
                     Two:
                     Put a dent
                     in the
                     universe.


This speaks to vision. Innovation doesn’t take place in a vacuum. You
need to know where you’re going, what the ultimate destination is, 19
                                                                   and
you need to inspire others, evangelists.
“We’re gambling on our
    vision, and we’d rather do that
    than make ‘me-too’ products.”




November 1, 2012   OCP   IIIM-CHANGA   20
Principle
                          Three:
                          Kick start
                          your
                          brain.


Creativity leads to innovative ideas. Jobs believes that a broad set of experiences
expands our understanding of the human experience. A broader understanding leads to
breakthroughs that others may have missed. Breakthrough innovation requires creativity
and creativity requires that you think differently about…the way you think.         21
“Creativity is just
                   connecting things.”




November 1, 2012       OCP   IIIM-CHANGA   22
Principle
                   Four:
                   Sell dreams,
                   not
                   products.


Your customers don’t care about your product, your
company or your brand. They care about themselves, their
hopes, their dreams, their ambitions. Help them fulfill their
                                                          23
dreams and you will them over.
“The people who are crazy
 enough to change the world are
 the ones who do.”
                               —Apple Ad


November 1, 2012   OCP   IIIM-CHANGA       24
Principle
                   Five:
                   Say no to
                   1,000 things.




November 1, 2012   OCP   IIIM-CHANGA   25
“Innovation comes from saying no to 1,000
things to make sure we don’t get on the wrong
track or try to do too much.”




  November 1, 2012   OCP   IIIM-CHANGA   26
Principle Six:
                    Create
                   insanely
                   great
                   experiences.



November 1, 2012   OCP   IIIM-CHANGA   27
“People don’t want to just buy
personal computers anymore. They
want to know what they can do with
them, and we’re going to show
people exactly that


 November 1, 2012   OCP   IIIM-CHANGA   28
Principle
                   Seven:
                   Master the
                   message.




November 1, 2012   OCP   IIIM-CHANGA   29
Steve Jobs thinks visually about presenting ideas,
                                                     30
products, and information.
Jobs and OCP
Communication skill
• Lexical-Density
• Captivative
• Critical Thinking
  “Do you want to spend the rest of your life
  selling sugared water or do you want a
  chance to change the word”
• Commanding presence
• Entertainment
 November 1, 2012    OCP   IIIM-CHANGA          31
BOOKS




November 1, 2012   OCP   IIIM-CHANGA   32
CONCLUSION
            He Will Be Missed
I think that this is a tremendous loss for the world.
Steve Jobs has created so many things for people like
us to use in our everyday lives. I’m sure that he has
even more ideas that will come out soon, and I wish he
was still around to see them come to life. I learned
from him to stick with your passion and your gut, and
definitely to think out of the box!



November 1, 2012    OCP    IIIM-CHANGA              33
Sources
•   http://www.esm.psu.edu/Faculty/Gray/movies.html
•   http://en.wikipedia.org/wiki/Steve_Jobs
•   http://ei.cs.vt.edu/~history/Jobs.html
•   www.Apple.com
•   http://applemuseum.bott.org/sections/ads.html
•   http://tweentribune.com/content/man-who-changed-world
•   http://m.ctv.ca/topstories/20111005/microsoft-bill-gates-reacts-to-
    steve-jobs-death-111005.html
•   http://mashable.com/2011/10/05/mark-zuckerberg-steve-jobs/
•   http://www.apple.com/stevejobs/



November 1, 2012         OCP           IIIM-CHANGA                        34
Thanks for your


                      A       ttention

                   “Stay Hungry, Stay Foolish”



November 1, 2012        OCP        IIIM-CHANGA   35

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Steve jobs

  • 1. 7 Innovative principles of Steve Jobs By Mr.Tushar R.Gadhiya 11MBA015 INSTITUTE INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT
  • 2. Inside • Apple and Steve jobs • 7 Innovative principles of Steve Jobs • Application in OCP OCP IIIM-CHANGA 2
  • 3. Apple and Steve jobs November 1, 2012 OCP IIIM-CHANGA 3
  • 4. Steven Paul Jobs • Born in 1955 in San Francisco, California, U.S. • Adopted by Paul and Clara Jobs • High school and Graduated in Cupertino, California February 24, 1955-October 5, 2011 OCP IIIM-CHANGA 4
  • 5. Education • Jobs went to Reed College in Portland Oregon • He studied Poetry, Literature, and Physics • After one semester, Jobs dropped out of school, but still attended some classes 5
  • 6. Journey to success • Meeting with Steve Wozniak • Develop “blue box” device November 1, 2012 OCP IIIM-CHANGA 6
  • 7. The Beginnings of Apple • Spend time in India in 1974 for meditation • Join with Homebrew computer club • Jobs convinced Woz to help him create a personal computer, the Apple I November 1, 2012 OCP IIIM-CHANGA 7
  • 8. November 1, 2012 OCP IIIM-CHANGA 8
  • 9. Apple • Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales • In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface. 9
  • 10. Smooth sailing • From 1977 to 1983, Apple continued to grow exponentially. • In 1981, competition with IBM. • Failure of the Apple III and Lisa November 1, 2012 OCP IIIM-CHANGA 10
  • 11. The Macintosh • In 1984, Apple released the first PC with o graphical user interface o expandable memory. o Along with the mouse o Very popular – sold approximately 70,000 Macs in the first 100 days November 1, 2012 OCP IIIM-CHANGA 11
  • 12. Down Flow • In 1985 ,Microsoft and John Sculley • Board members of Apple met on May 28th, 1985 and each voted on the removal of Steve from the company November 1, 2012 OCP IIIM-CHANGA 12
  • 13. Still looking Up • Founded NeXT Computer in 1989 • Company slowly starts going downhill • Closed a NeXT factory • Other side, Apple was also in very poor condition ,seeking for strong and innovative leader November 1, 2012 13
  • 14. The Second Coming of Jobs • In 1996, Apple bought NeXT, and with it Steve Jobs came back • In 2000, Jobs became the full CEO of Apple, after the success of the iMac. November 1, 2012 OCP IIIM-CHANGA 14
  • 15. Return to Profitability and Innovation • Macintosh Computer (Mac) • iPod • iTunes • iPhone • iPad • PowerBook • iBook • PowerPC chips 15
  • 16. 7 Innovative principles November 1, 2012 OCP IIIM-CHANGA 16
  • 17. Principle One: Do what you love. Passion is everything. Innovation—which simply means—new ways of doing things that improve our lives---cannot flourish unless you are truly obsessed with making something better—be it a product, a service, a method or a career.
  • 18. “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.” November 1, 2012 OCP IIIM-CHANGA 18
  • 19. Principle Two: Put a dent in the universe. This speaks to vision. Innovation doesn’t take place in a vacuum. You need to know where you’re going, what the ultimate destination is, 19 and you need to inspire others, evangelists.
  • 20. “We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.” November 1, 2012 OCP IIIM-CHANGA 20
  • 21. Principle Three: Kick start your brain. Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. Breakthrough innovation requires creativity and creativity requires that you think differently about…the way you think. 21
  • 22. “Creativity is just connecting things.” November 1, 2012 OCP IIIM-CHANGA 22
  • 23. Principle Four: Sell dreams, not products. Your customers don’t care about your product, your company or your brand. They care about themselves, their hopes, their dreams, their ambitions. Help them fulfill their 23 dreams and you will them over.
  • 24. “The people who are crazy enough to change the world are the ones who do.” —Apple Ad November 1, 2012 OCP IIIM-CHANGA 24
  • 25. Principle Five: Say no to 1,000 things. November 1, 2012 OCP IIIM-CHANGA 25
  • 26. “Innovation comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.” November 1, 2012 OCP IIIM-CHANGA 26
  • 27. Principle Six: Create insanely great experiences. November 1, 2012 OCP IIIM-CHANGA 27
  • 28. “People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that November 1, 2012 OCP IIIM-CHANGA 28
  • 29. Principle Seven: Master the message. November 1, 2012 OCP IIIM-CHANGA 29
  • 30. Steve Jobs thinks visually about presenting ideas, 30 products, and information.
  • 31. Jobs and OCP Communication skill • Lexical-Density • Captivative • Critical Thinking “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the word” • Commanding presence • Entertainment November 1, 2012 OCP IIIM-CHANGA 31
  • 32. BOOKS November 1, 2012 OCP IIIM-CHANGA 32
  • 33. CONCLUSION He Will Be Missed I think that this is a tremendous loss for the world. Steve Jobs has created so many things for people like us to use in our everyday lives. I’m sure that he has even more ideas that will come out soon, and I wish he was still around to see them come to life. I learned from him to stick with your passion and your gut, and definitely to think out of the box! November 1, 2012 OCP IIIM-CHANGA 33
  • 34. Sources • http://www.esm.psu.edu/Faculty/Gray/movies.html • http://en.wikipedia.org/wiki/Steve_Jobs • http://ei.cs.vt.edu/~history/Jobs.html • www.Apple.com • http://applemuseum.bott.org/sections/ads.html • http://tweentribune.com/content/man-who-changed-world • http://m.ctv.ca/topstories/20111005/microsoft-bill-gates-reacts-to- steve-jobs-death-111005.html • http://mashable.com/2011/10/05/mark-zuckerberg-steve-jobs/ • http://www.apple.com/stevejobs/ November 1, 2012 OCP IIIM-CHANGA 34
  • 35. Thanks for your A ttention “Stay Hungry, Stay Foolish” November 1, 2012 OCP IIIM-CHANGA 35