1. Creating, Curating, Managing Content
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2. Copywriting....
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3. ... is not content.
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4. A content strategy plans for the creation, delivery
and governance of useful, usable content.
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5. Considers...
• What
• Why
• How
• When
• For Whom
• With What
• Where
• When
• How Often
• What Next
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6. Substance
Workflow
Structure
Governance
Core Strategy
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7. Substance: What content
do your audiences need
and why?
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8. Structure: How is content
organized, prioritized and
accessed?
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9. Workflow: How is
content created and
maintained?
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10. Governance: How are
decisions about content
and strategy made?
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11. Look at the big picture.
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12. Web Emails Newsletters Magazines
Catalogs Blogs Facebook
Twitter Video Instagram Pinterest
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13. Brainstorm!
Think big.
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14. What categories emerge?
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15. Calendar your
Categories
Note:
Frequency
based on
depth, breadth
and writer
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16. Tips for Creating an Editorial Calendar
• Consider the seasonality of your work. Build in big events.
• Try an 8 week calendar cycle.
• Use a shared document like a Google spreadsheet.
• Repurpose!
• Curate. (more on that in a minute)
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17. Monday, September 23, 13

18. Curate.
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