This document summarizes Trustev, a company that provides real-time online identity verification and fraud prevention solutions. It notes that online fraud is growing at twice the rate of online commerce, with 27% of online orders requiring review, costing merchants over 200 man-days per year and resulting in 8% post-review fraud. Trustev's solution uses both social and behavioral data, as well as transaction data, to generate a Trustev score from 0-100 to determine if a customer should be approved, manually reviewed, or rejected. The document outlines Trustev's technology, business model, team, investors, advisors/partners and provides an overview of their development timeline and product launch.

1. Real time, online
identity verification
hello@trustev.com
@trustev

2. $20 Billion Fraud
Growing 2X the rate
of online commerce
*Online Fraud Report, CyberSource, 2012
*LexisNexis Report 2012

3. 27%
200
Of all
online orders
reviewed
Man-days
every year
*Online Fraud Report, CyberSource, 2012
Million
*LexisNexis Report 2012

4. 8%
Fraud
Post-review
*Online Fraud Report, CyberSource, 2013

5. the solution
Optional
Social Login
•
•
•
•
•
Identity
Activity
Interactions
Friends
Location
Trustev’s Social
Fingerprinting
Technology
Social
Data
Customer is validated using traditional fraud
data, rebuilt for present-day technologies
Behavioral
Data
Transaction
data
TRUSTEV Score
Scored 0-100
Under 65
Score 65-70
Fraudsters
Rejected
Manual
Review
Over 70
Approved
•
•
•
•
•
•
IP Detection
Proxy Piercing
Browser ID
Device ID
Site velocity
Real-time
mobile lookup
Trustev’s next-gen
rebuilds of
fraud technologies

6. technical flow
Trustev score >70
Monitoring Consumer
Behaviour on Website
(using JS)
SocialLogin
Using JS, Plugin or
Custom API
eCommerce
Checkout Process
(e.g. Basket complete)
Real-Time Trustev
Decision Engine
•
•
•
•
•
•
•
Algorithms
Static profiler
Activity Profiler
Interaction Profiler
Contact Profiler
Location Profiler
Transaction Profiler
Trustev score <65
Continue to Payment
Process
Trustev score 65 - 70
Yes
(Optional) External
Manual Review
Process
Exit Checkout Process
No

7. integration options

8. technology
Scalability
Built to scale across
continents
Simple, scalable
and modular
architecture allows
for rapid up and
down scaling of
service across
multiple regions to
adapt to demand.
Security
Multiple cloud
vendors for
unrivalled up-time
Sharing the load
across multiple
cloud vendors, data
centres and
continents to ensure
continued service.
Reliability
PCI-DSS compliant
architecture
Architecture is
PCI-DSS compliant
to conform to
payment industry
standard security
specifications.
Analytics
Trustev’s system is
designed to provide
best in class,
realtime analytics to
ensure that you’re
working with real,
accurate and
current information.

9. business model
simple | straightforward | per transaction Fee
0 – 1000/mth
Free
10,000 – 100,000/mth
Up to 1,000,000/mth
10c
8c
Call
per transaction
per transaction
Custom agreement
Includes Advanced
Analytics & Profiling
Free Offering
1000 – 10,000/mth
Includes Advanced
Analytics & Profiling
Includes Advanced
Analytics & Profiling
Medium
Large
Enterprise
no integration costs | no monthly minimums.
Prices are based on monthly payment.

10. the team
Pat
Phelan
CEO
Chris
Kennedy
CTO
John
Peavoy
VP Sales
• 15 years in sales and
telecommunications
• 5+ years experience driving online
global platforms
• 20 years sales with/to
global B2B multinationals
• Founder of businesses with valuations
over €75 million
• Lead architect and manager of global
telecoms platform
• Large scale business
solutions > $20M p/a
Donal
Cahalane
CMO
Diarmuid
Thoma
Director of Fraud
& Data Strategy
• 15+ Years International Marketing and
Brand Experience.
• 12 years front line experience in the
management of fraud solutions.
• Launched and managed brands that
exited/sold for $100m+
• Worked at Facebook, Symantec and
Meteor
Alexia
Golez
Senior Developer
• 7 years delivering large engineering
projects, building, shipping and
supporting complex product solutions.
• Worked at Microsoft EMEA HQ

11. investors
$3 million closed in seed investment

12. advisors & partners
Anil
Hansjee
Former Head of Commercial
Development and M&A at Google
EMEA
Trevor
Healy
CEO Amobee, former GM/VP at
Paypal, GM/VP at Verisign, CEO
Jajah, Chief Innovation Officer &
Board member at Telefonica.
David
Coallier
Investor. Data Scientist. Multiple
successful exits in data/platform
sectors

13. summary
April
2012
Software Development begins
• World’s first Social Fingerprinting
solution
Jan
2013
Out of stealth
• Developed to significantly reduce
Cardholder Not Present (CNP) fraud
Mar
2013
Runner up – London Web Summit
& accepted into Wayra
April
2013
Seed Round Raised
$300K. Private Investors &
Telefonica
May
2013
Public Launch @ TechCrunch
Disrupt NYC
May
2013
First Live Customer Trials
• Simple, easy to integrate and low cost
to ensure fast adoption
June
2013
Named Top Technology Startup in
Europe
• World-class team and advisory board
• Real-time verification process
• Unique algorithms developed over 2
years. Patents pending
• Flexible platform with social and
custom data layers
• Significantly increases checkout
conversion rates

14. ENABLING
GLOBAL
eCOMMERCE

15. China opportunity
There are over 3.5 billion China UnionPay cards
Only 1% of online retailers outside China accept this
card due to fraud concerns

17. Step 1. Select Purchases

18. Step 2. Checkout

19. Step 3. ID Verification

20. Step 4. ID Confirmation
Trustev extracts
identity
information using
the Facebook
API and user
completes
empty fields.
User clicks "Yes"

21. Step 5. User enters payment details and
saves them with Trustev (optional)

22. Step 6. Purchase Complete

23. Step 7. Finished

25. Step 1. Select Purchases

26. Step 2. Checkout

27. Step 3. ID Re-confirmation

28. Step 4. Confirm Payment

29. Step 5. Purchase Complete
• Trustev has verified
identity
• Cookies & cookie-less
technologies
• Question to re-confirm
identity
• Trustev has taken
payment, guaranteed
payment to the
merchant and
increased conversions

30. Step 6. Finished

31. THANK
YOU