You encourage your guests to write reviews; you read all the online comments about your hotel; you diligently respond to these reviews, posts, tweets, etc. Yet day in and day out, you are on the receiving end of the same sorts of questions: “What is the ROI of responding to these reviews?” “So what if we improve our online reputation, how does it impact bookings?” Arm yourself with these great stats the next time you are asked these kinds of questions.

1. Getting
frustrated
trying to convince
your boss why
you spend time
on all this
review “stuff”?

2. Frustration…

3. Frustration…
BE GONE.

4. These
sweet stats
can help
you make
your
case.

5. 1.
81% of all travel
reviews are positive

6. (So, the more reviews a hotel
has,

7. (So, the more reviews a hotel
has, the less weight a
negative review
carries)

8. 2.
Hotels that respond
to guests average
147% more reviews

9. And remember…
MORE REVIEWS

10. And remember…
MORE REVIEWS
=
BETTER SCORES

11. And remember…
MORE REVIEWS
=
BETTER SCORES
=
BETTER RANKS

12. And remember…
MORE REVIEWS
=
BETTER SCORES
=
BETTER RANKS
(it is part of TripAdvisor’s
rank algorithm)

13. 3.
71% of travelers
think that
management
responses are
important.

14. with%a%1%%increase%in%TrustScore,%a%hotel’s%
average%daily%room%rate%increases%about%4.6%.%
As%it%turns%out,%guests%are%willing%to%pay%more%
for%a%hotel%with%a%beAer%reputaBon.%
So…

15. with%a%1%%increase%in%TrustScore,%a%hotel’s%
average%daily%room%rate%increases%about%4.6%.%
As%it%turns%out,%guests%are%willing%to%pay%more%
for%a%hotel%with%a%beAer%reputaBon.%
So…
you need
to be
RESPONDING

16. with%a%1%%increase%in%TrustScore,%a%hotel’s%
average%daily%room%rate%increases%about%4.6%.%
As%it%turns%out,%guests%are%willing%to%pay%more%
for%a%hotel%with%a%beAer%reputaBon.%
So…
you need
to be
RESPONDING
(check out our guide to management responses here)

17. 4.
Hotels that respond
to reviews average
6% higher scores
(and higher scores
= more bookings)

18. Yet only 32% of hotels
are responding to reviews

19. STAND OUT

20. STAND OUT
(and improve scores)

21. STAND OUT
(and improve scores)
BY LISTENING AND RESPONDING TO
TRAVELERS

22. 5.
With a 1% increase
in TrustScore, a
hotel’s ADR
increases about
4.6%

23. As it turns out,
guests are willing
to pay more

24. As it turns out,
guests are willing
to pay more
for a hotel with a
better reputation

25. Reviews and reputation are
incredibly important for…

26. Reviews and reputation are
incredibly important for…
higher scores,

27. Reviews and reputation are
incredibly important for…
higher scores, better
visibility

28. Reviews and reputation are
incredibly important for…
higher scores, better
visibility and more revenue

29. So unless you have a
surplus of cash that
you don’t
know what
to do with,

30. focus on your
reviews
and reputation

31. focus on your
reviews
and reputation
(you can thank us later)

32. About TrustYou
TrustYou’s% Mission% is% to% posiBvely% influence%
travelers’% decisions.% We% know% that% customers%
digest% and% leverage% lots% of% opinions% to% make%
good% choices,% and% we% are% passionate% about%
beAer% travel,% tourism% and% hospitality%
experiences.% Since% 2008,% TrustYou% has% set% the%
standard%for%online%reputaBon%management%with%
soluBons%for%hotels,%restaurants%and%desBnaBons%
to% analyze% online% reviews,% tweets% and% posts%
across%the%social%web,%to%gather%trusted%reviews%
directly% from% its% customers,% and% to% use% the%
authenBc% conversaBons% to% successfully% market%
online%reputaBons.%
%
We% also% offer% hoteliers% free% survey% soluBons% to%
gain% more% reviews% and% push% them% to% sites% like%
TripAdvisor,% as% well% as% markeBng% tools% like% the%
TrustScore.% Learn% more% about% us% here:%
www.trustyou.com% or% contact% us% for% a% free%
demo.%