13. iPhone app usage over time 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days
14. iPhone app usage over time Only 20% of Apps are used after the 1st day 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download
15. iPhone app usage over time 25% 5% of apps are used after the first month after download 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download
16. iPhone app usage over time Only 1% of apps are used 90 days after download 25% 20% 15% 10% 5% 0% 1 day 11 days 21 days 31 days 41 days 51 days 61 days 71 days 81 days 91 days Days After Download Source: Pinch Media
17. So there is an 80% chance that your iPhone app’s first day with your customer...
36. iPhones make up less than 3% of the market 97% of phones can’t interact with your app
37. Not a very big audience! iPhone share will undoubtedly rise – but the fact remains that iPhone apps will always be restricted to reaching a portion, rather than all, of the population