Getting LinkedUp on LinkedIn presented in conjunction with Constant Contact Social Media Marketing's Paige Cahill. Topics Include: LinkedIn Basics, LinkedIn Etiquette, How to Make a Personal Connection, LinkedIn Business Pages, and Examples of LinkedIn Company Product/ Services Pages.

1. LinkedIn for Business
5 Powerful LinkedIn
Strategies
&
How to Build an
Effective LinkedIn
Business Page
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2. About Me
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3. Today’s Agenda
Overview of LinkedIn
LinkedIn Etiquette
To Connect or Not to Connect
Beware Shortcuts & Pitfalls
Best Practices
What is a LinkedIn Business Page?
How a Business Page Can Showcase You, Your
Business, Employees Products & Services
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4. What is LinkedIn?
World’s largest Professional social network
Used exclusively for Professional Networking
161M+ users in 200+ countries, 45M in US
68% of users are 35+ years old, 69% of users make $60K+
Assists businesses with finding & sharing
opportunities
Gated Community to build trust
Company Pages, Communities & Discussion Groups
Direct Connect to Key Decision Makers
LinkedIn Video: http://youtu.be/ZVlUwwgOfKw
Copyright © 2012 Constant Contact, Inc. 4

5. The Value of LinkedIn
Contact network built on direct connections
Place for digital networking, collaboration, brainstorming, idea sharing &
finding resources from like professionals
Leverage Advanced Search to find the right people
Raise awareness of your Product or Service Offering
Search Engine Optimization (SEO)
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6. Connection Etiquette
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7. Connection Etiquette
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8. Connection Etiquette
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9. Connection Etiquette
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10. Copyright © 2012 Constant Contact, Inc. 10

11. Copyright © 2012 Constant Contact, Inc. 11

12. Connection Etiquette
Connect, do not Friend
Personal Connection
Write a brief personal invite to connect
“We Met At, We Know Person X, You Work With…”
Find Common Ground
Hi Megan,
I noticed we were both in (fill in the blank) group on LinkedIn,
that Jeff Smith and Jon Rogers are mutual friends and we grew
up in the same city.
I’ve heard great things about your company and thought it
would be good to reach out and learn more about it from you!
Don’t try to sell yourself
Avoid Marketing Speak & Blatant Selling Tactics
Digital Handshake vs. In Person
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13. Building Connections
Look for Centers of Influence
Thought & Discussion Leaders
Individuals w/ large 2nd & 3rd tier connections
Use Real Life Connections
People Like You
Colleagues, Friends, Family, Relatives, Vendors,
Customers, Service Providers, Bankers, Accountants,
Chambers of Commerce
Similar Business Owners & Competitors
Your Consumers
Business Email Lists, Address Book, etc.
Be Consistent
Make Connections part of your daily workflow
Use as a “Thank You” Note after every networking event
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14. Complete Profile
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15. Complete Profile
Professional Photo, Logo or Headshot Customize Your Profile Headline
You are the face of the brand or business Don’t be afraid to call yourself an Expert
People like to do business with people they Common phrases or statements about
KNOW or recognize what your company does, has to offer,
products, services, etc.
Eliminate missed or “I don’t know this person”
connections Snapshot about your expertise or industry
Make Yourself Visible
Add Keywords to Specialty or Skill Section
Helps you be found on Google Search & LI Advanced Search
Join Groups of interest to you and comment occasionally on discussions
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16. Recommendations
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17. Ask for Recommendations
Educate your clients on “How To”
make a powerful referral
Joe,
Thank you for working with us on Project X.
Would you mind giving our business a referral on LI?
What results did you have from our work together?
How has that changed your business?
What was the best part about working with us?
Please send us a few sentences and we will be happy to
write up the recommendation for you and send it back to
you for review.
5 Recommendations Minimum
Ask for a Business Referral
Copyright © 2012 Constant Contact, Inc. 17

18. Avoid Shortcuts
Avoid
Buying LI Connection Lists
Joining mass LI Email Lists
Open Connector Groups (an everyone group)
Spamming a Group or LI News feed (Twitter)
Build a Valuable Network
Not everyone is a connection
Connect with people & customers who are
going to promote your business
The Real Cost of a shortcut is the loss of an
opportunity to become better in the future. If it’s too
good to be true, it probably IS!
Copyright © 2012 Constant Contact, Inc. 18

19. What is a LI Business Page?
Copyright © 2012 Constant Contact, Inc. http://learn.linkedin.com/company-pages/overview/ 19

20. Products & Services
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21. Products & Services
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22. Page Bonus Features
Careers
Post a Job Your Company Has Available
Product & Services
Input Detailed Info about Product/ Services
Bulleted Items & Product Highlights (SEO)
Link Directly to Your Company Website Page
Company Logo or Product Image
Disclaimer Statement Option
Add a YouTube Video
Add Recommendations/ Testimonials
Add a Follow Button to your Website
Page Statistics & Insights
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23. Copyright © 2012 Constant Contact, Inc. 23

24. Questions
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25. Free Resources
www.SocialQuickStarter.com
Learning Center at LinkedIn
learn.linkedin.com
learn.linkedin.com/small-business/eposode-1
learn.linkedin.com/entrepreneurs
www.willgladhart.com/wgc_resources
blog.hubspot.com or mashable.com/social-media
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26. FREE LinkedIn Assessment
OR
FREE 30 Minute Social Media Marketing Consultation
For Your Business

27. www.willgladhart.com
Cl: 562-881-4484
Email: will.gladhart@gmail.com