1. THE NEW ZEALAND
FITNESS INDUSTRY

2. PEOPLE SEEM TO LIKE
WORKING OUT
TOGETHER

3. ESPECIALLY WOMEN

4. BUT THE INDUSTRY IS NOT
WITHOUT THREAT

5. COMPETING WITH COUNCIL OWNED “GYMS” IS AS
RISKY AS EATING FIVE DAY OLD CHICKEN

6. CORPORATIONS OFFER EMPLOYEES HEALTH
INCENTIVES, SUCH AS GYM MEMBERSHIPS

7. AND THEIR EMPLOYEES ARE
GETTING OLD

8. AND OLD PEOPLE TEND TO GET SICK AND
INJURED

9. COULD GETTING BABY BOOMERS INTO GYMS
BE THE HOLY GRAIL POTENTIAL CUSTOMERS

10. THEY ARE THE ONES WITH THE MONEY