Indoor 3D maps and indoor location

1. Indoor 3D, Cape Town Dec 2013
Tristian Lacroix
IndoorLBS
MARKET TRENDS & EXAMPLES

2. FOCUS ON THE INDOOR
Airport
Subway
Convention Hall
Garage
Campus
Retail Store
Casino
Stadium
Mall

3. RETAIL
Businesses
 $500B retail commerce will be
conducted on mobile phones by
2015
 70% of all brand / purchase
decisions are made in-store
(ABI, IDC Retail)
 Loss of business:


90% of shoppers say they have trouble
finding things while shopping in store.
Over 20% of shoppers claim they leave
a store without buying everything on
their list because of difficulty finding
items
87% of retailers see value in using
smartphones to drive traffic to the
store compared with 65% last year
(RSR Research)
(c) Indoor LBS

Consumers
 Don’t want to wait 1+ business
days to receive an eCommerce
purchase – they want the
opportunity to experience it
immediately, and buy it NOW.
 Increasingly looking to their
mobiles for shopping: finding
the store, product, deal,
directions, price comparison,
etc.


79% of smartphone owners use
them to help with shopping
73% of shoppers with
smartphones favor using them to
handle simple tasks in stores (e.g.,
finding a product) compared with
15% who favor interaction with an
employee

4. TRAVEL

Improve customer service



Way-finding inside terminals (reduce stress)
Passengers can plan their time inside airport and get
info on gates, shops, restaurants and other services in
a fun and interactive way
Monetize the opportunity

Target layover passengers with offers to buy products
or services

5. EXAMPLE PROJECT – AIRPORT

Goals:
 Airport
wanted new revenue sources from its
retail stores within the airport
 Indoor location services for airport users
(restaurants, parking, car rentals, customer
loyalty program)
(c) Indoor LBS

6. USE CASE: AUTO–WAYFINDING

(a) Auto wayfinding features
(i) Geo-fencing – a virtual perimeter that triggers an alert when
you pass through it. For purposes of this project geo-fencing can
be utilized via a call to action message to the user.
 (ii) WiFi location technologies ***





(b) Explain the technology required for each ***


See next slide (also presented in original presentation).
Our technology uses these sensors together with a WiFi signal map to estimate the
position of the user.
No additional infrastructure needed - 100% software solution (no hardware needed)
Today’s smart phones are equipped with several motion sensors (accelerometer,
gyroscope, magnetometer, altimeter, etc.), WiFi, and Bluetooth
(c) Describe the accuracy of the auto way-finding solution


(i) Where am I? Accuracy 2-5 m (Android); 10-20m (iPhone)
(ii) Show me the way: depends on map data: CAD/spatial files include
scale, distances, etc. Data freshness/updates.

7. REVENUE GENERATION OPPORTUNITIES
Transaction fees
 Advertising/sponsorship
 Third party vendors e.g. hotels/services
 Loyalty membership fees


8. SOLUTION COMPONENTS
Indoor Location
Providers
Indoor Map
Providers
App Developers
Content Providers
Indoor Analytics
Providers
(c) Indoor LBS
Store Inventory

9. IBEACONS



Beacons use bluetooth
4.0, LE to enable
proximity triggers ranging
from approx. 5cm to 70
meters.
Apple created the
ibeacon API in iOS7 for
developers to use, to
enable these proximity
services within
applications.
Bluetooth 4.0 is
increasingly included in
Android phones such as
the HTC One and the
Samsung Galaxy SIII
and upward. Since
Android Jelly Bean
(4.3), Google has
included support for BLE
signaling industry
support for the

10. IBEACONS AT APPLE
STORES


iBeacon offerings allow a retailer
or brand to introduce hyper
location messaging and
interactivity
Beacons can be used for
entry/exit messaging, check-out
notifications, in-aisle promotional
targeting

11. IBEACONS BRING APPLE STORES TO LIFE

12. IBEACONS AT MACYS USING SHOPKICK

13. IBEACONS AT MACYS USING SHOPKICK

14. WHY IT IS IMPORTANT




As indoor location gains traction in the Marketplace, bluetooth 4.0, LE
completely redefines the user experience for contextual engagement.
Offering a personalized, relevant, and intuitive experience to
engagement will revolutionize verticles from healthcare to retail.
Increased optimization reveals more opportunities for increased
revenue.
Will be offered “as a service”, in addition to hardware and integration
costs.
LinkedIn
Group

15. INDOOR LBS MARKET ADOPTION
2013
Customers want
“cool”
technology
Customers want solutions
and convenience

16. 
Thank you

Email: tristian@indoorLBS.com