2.  During these next few slides I will be
analyzing and explaining 5 products that
I have chosen specifically to show my
identity. I will explain; the image and
perception connected to the brand, the
values associated, the beliefs
connected, and how influenced me into
buying it.

3.  Alienware computer pg 4-6
 Soccer Ball pg 7-9
 Tennis Racket pg 10-12
 Blackberry Phone pg 13-15
 Golf Clubs pg 16-18

4.  Fun and Freedom-
The Values is freedom and
fun. This computer saves
time and it’s fun. The
product is considered to
be very fast and provides
very high resolution. It
saves time while doing your
work and enhance your
enjoyment while playing
games because the
images are in high
resolution and gives you
the speed.

5.  The image connected to this product is that gamers use
it. People who look like nerds or un-athletic , who stay in
their rooms and play games all day use this computer
because it is extremely fast and has a high resolution;
perfect for game play. Another unique image
associated with this product is its usage by businessmen
because they need to use fast and powerful computers.
Businessmen who usually use this computer are those who
works with data and computation. This computer
contains a lot of memory and can handle lots and lots of
data.

6.  Of the factors that influence me into buying this
computer was my friends, they told me that its high
tech and incredibly fast computer. To validate this,
I read a little bit of information on the alien ware
website, and later found out that it was the fastest
computer in the world when fully customized.
Another person that influenced me into buying this
computer is my grandfather, he told me about the
businessmen in his office who use this computer
and how much they enjoy it due to its high speed
and powerfulness.

7.  Power-The values
associated with this
soccer ball (Chelsea) is
that the team is a very
powerful and skillful
soccer team. Since
Chelsea is first in their
league, they are
considered the toughest
and strongest team
now.

8.  The image that is connected to this product is that
athletic soccer players use it. Athletic soccer
players use this product because the brand
“Adidas” is very famous for good quality sports
equipment. More specially, the soccer players who
use this soccer ball are usually fans of the
“Chelsea” soccer team because they want to
show some support for the team that they love, or
they believe that by using this soccer ball they will
be as good as the soccer team.

9.  The thing that influenced me into buying this
product is that I am a Chelsea fan therefore I want
to support the team by buying their soccer ball.
Another thing that may have influenced me into
buying this product is the brand that produced this
soccer ball; Adidas. Knowing that this soccer ball
was produced from Adidas, it made the decision a
much easier and comfortable. Adidas is known
very well for their sporting equipment.

10.  Power-The values that
are associated with this
tennis racket (Federer)
is that he/it is amazing
at tennis and he has
been extremely good
at tennis for many
years. Also, not only
that he has been
number one, he
maintained that
consistency for about 4
years.

11.  The image and perception that is
connected to this tennis racket (Federer)
is that mostly athletic tennis players use it.
They use it because they are fans Roger
Federer or they like the tennis brand
“Wilson”. They would choose the
“Wilson” brand because it is one of the
most popular and high quality tennis
racket brands.

12.  The people who influenced me to buy
this product was my friends and family.
Since they mostly all use this same tennis
racket, I decided to conform and by it
as well. I based my decision mostly on
suggestion from my peers. In addition I
also decided to buy the tennis racket
because I knew that the best tennis
player in the world “Roger Federer” uses
the same type of racket; from “Wilson”.

13.  This product has the values
of fun and freedom
because if you have this
phone, you are able to
type very quickly and are
able to chat with your
friends for no cost if they
are also using a blackberry
phone. Since the phone
provides a keyboard, and
has the application
“Blackberry Messenger”
you type with your friends
both fast and free.

14.  The most common perception of people using
blackberry phones is that they are very social and
have a tight group of friends. People use their
blackberry to talk with their friends, it starts
becoming a habit, eventually leading to addiction.
They get hooked on the idea that they can talk to
their friends wherever they are and whenever they
want. That’s exactly what the “Blackberry”
company wants to happen.

15.  My family and friends influenced me into
buying this product because they use it.
They would always be talking to their
friends using the Blackberry Messenger,
making me want to get one as well. Peer
pressure made me persuaded me to buy
this phone with out much prior
knowledge of the phone itself, I based
my decision on my peers and how much
they enjoy using it.

16.  Power- The value
power is associated
with this product
because the top golf
players in the world use
this brand of golf clubs
and win many
tournaments.
Therefore, when you
use these golf clubs,
you will be at the top
of your game every
time.

17.  The image that is connected with these
golf clubs are that they are used by golf
players that are interested in being a
better golfer or are already amazing at
it. Professional golf players use these
clubs, therefore we all dream to be as
skillful as them or at least have the tool
that will help guide us into becoming a
more successful golfer.

18.  My father and my golf pro
influenced me into buying these golf
clubs because they told me that these
clubs are good quality and are used by
a lot of professional. Knowing that many
professional golf players use this brand, it
gives me a level of comfort and made
the decision to purchase easier and with
out concern.