1. Hollie’s Year In Review with
TREW Marketing!

2. Define target audience:!
Think of subject Social ! Research:!
line for:!
Email !
advertising! QR!
codes!
Campaign!
Review new job:!
Marketing!
BLOG! Smart
BLOG! Specialist! Marketing!
BLOG! Flyer, banner, landing
page, email, social media,
is it done yet?!
Brainstorm!
Due Monday!!
Schedule! Video! WALL
Social ! Ideas! STREET!
Media! JOURNAL!

3. Email Campaigns !
Make your point in 40 characters (including spaces)!
Project: The first project
with TREW was to
research potential clients,
then create, implement, and
analyze an email campaign
targeted to small and large
biotech and T&M
businesses. !
!
What I learned:!
• Other than a new found
respect for email
marketing…TREW takes
the time to revise and
revise and revise…!

4. Blogging !
My other grad school writing class!
Of the 16 total blog entries, these Social Ad Showdown:
3 were my favorite to write:! Facebook v. LinkedIn!
By far, this blog post took me the
longest to write. I used my
knowledge of TREW’s culture and
Q&A with TREW Crewers my experience with social media to
Irene and Morgan: Career, create this post about the
Success, and Passion ! differences in Facebook and
It was a great way to LinkedIn’s advertising features.!
!
learn more about the QR Codes: Overview and 9 Best
TREW Crewers on their Practices!
hobbies, expertise, and Previous to this, I didn’t know
personal life. ! much about QR codes. I used
this opportunity to soak up as
much knowledge about them, so
I could write an educational and
practical post.!

5. QR Codes!
Marketing Zero or Hero?!
Project: TREW Principal, Rebecca
had me research how we can
implement QR codes for a client’s
TREW
Spotlight
Blog
advertising. After many hours on the
phone discussing our research
findings, we decided to go ahead with
inserting the QR code for the print
ad.!
The result: total of 83 scans
that immediately linked to
more technical content on the
Geotest website.!

6. Social Advertising!
Exploring new advertising vehicles!
Project: In the spring,
Rebecca and Wendy received
trial offers for Facebook
and LinkedIn advertising.
They had me set up
accounts on each site to
test both social sites out. The result:!
We ran it like an experiment, • LinkedIn was on track to produce
keeping constant the budget 3.5X more weekly ad impressions over
and content, then tracked Facebook with a 60% higher click-
the ad performance week to thru-rate!
week. ! What we learned:!
• Both are still budding ad mediums, as
neither site met the industry standard
for banner ads, which is .1%!

7. Smart Marketing for Engineers!
Marketing our marketing book !
Email blast!
Download our smart marketing guide to
learn how to make every dollar and hour
Flyers passed out
of your marketing investment count.
In this 6-part smart marketing guide:
Smart MARKETING
Part 1: Position and Plan - Start Here for Best Results
at NI Week!
In this part we describe the TREW Approach, and help guide you to define your business
goals, the desired timeframe to achieve them, and an investment strategy.
for ENGINEERS Part 2: Your Website - Where Engineers Go First
There is arguably no more significant marketing investment you can make than your
website. We layout 5 components that will take you from designing to measuring your
dream website.
Part 3: Content Is King
We identify 4 key content investments your company can make that will increase trust,
A Practical Guide to Grow
strengthen perceived value and brand loyalty, gain a higher click-through rate for
content placed on your website, and demonstrate your technical expertise.
Part 4: Search Marketing - Get Googlized
Awareness and Generate This part puts an important focus on driving visitors to your site through search engine
marketing, using a combination of search engine optimization and pay-per-click
Demand in Technical Markets advertising.
Part 5: Direct Marketing - Convert Your Sales to Leads
We explain how to use direct marketing to keep your database informed, drive prospects
to your website, and demonstrate your technical expertise.
Part 6: What About Twitter?
One growing area that receives much hype, but is often misunderstood is social media.
Just like paid media and earned media, social media has its own set of rules, best
practices, and costs.
To Download, Go To:
TREWMARKETING.COM/SMARTMARKETING
Landing Page!
Banner ad on home page!
Promotional video!
Wired news release!
The free
downloadable guide
“Smart Marketing for
Engineers” launched Collective efforts leading to…!
at NI Week 2011!

8. National Award for Promotional campaign !
• 600% increase in web lead
growth during book launch!
• 217 news release postings!
• 47 media views of the news
release by journalists within
the first 2 hours!
• 4505 Twitter users reached!
• 60% of traffic from LinkedIn
to trewmarketing.com during
launch!
• 65 YouTube views of the
video!

9. Video!
I have an idea…!
TREW Stories! Project: It all started with an idea of how
to promote the guide, “Smart Marketing for
Engineers.” Videos were taken during NI
Week, asking engineers on the show floor
“What is the greatest challenge when
marketing to engineers?” The answers are
documented in a 3 min. video, which can be
viewed on trewmarketing.com!
Smart Marketing for Engineers!
Project: At NI Week, we asked our
clients questions about TREW and the
Crewers. The video shows the clients’ and
our personalities, making a great culture
piece for TREW. It can be viewed on
trewmarketing.com!

10. Social Media!
Rising to the challenge!
Project: In the summer, I was
given a challenge to double
TREW’s Twitter followers by the
end of August. Loving a good
challenge, I went to work and
created a scheduler of social
media topics and monitored weekly
progress.!
The result: 220% growth in first month, and 385%
growth in three months for Twitter followers.!
• Twitter is now one of our highest source
referrers to trewmarketing.com!
• Became influential on topics of: Small
business, Marketing, Engineering, Wall Street
Journal, and Social media!

11. Wall Street Journal!
It’s a long shot, but…!
Project: It was the Friday before the
Monday deadline, when Rebecca saw a
competition for small businesses,
hosted by the Wall Street Journal. She
gave me a call, and asked if I had time
to help with writing the submission.
We both said, “It’s a long shot, and a
tight deadline, but let’s go for it!”!
The result: TREW Marketing co-founders,
Wendy Covey and Rebecca Geier, were named
1 of 10 Most Innovative Entrepreneurs! The
story of how TREW Marketing survived and
thrived through the recession was featured
online and in print. !

12. When Preparation Meets Opportunity!
Starting in January of 2012, I
Review new job:! will be an official TREW
Marketing! Crewer as a Marketing
Specialist. I’m very honored
Specialist! and looking forward to all
the new projects and
opportunities to come! !
!
Thank You!!