Trevor Madigan is the Managing Director of The Vision Lab, an advisory firm focused on social media and technology. Prior to founding The Vision Lab, Trevor held leadership roles in business development at Facebook, where he helped grow partnerships and advertising. Trevor has also served on advisory boards for University College Dublin and Skillpages.com.

2. TREVOR MADIGAN
Trevor Madigan is Managing Director of The Vision Lab™, Trevor has
served in several technology leadership positions over the past decade
and in 2012 he was named to the ‘Irish America: Top Business 100’ List.
Trevor sits on the Advisory board of University College Dublin, Graduate
Business School and the Advisory Board of technology leader
Skillpages.com.
Prior to founding The Vision Lab ™, Trevor was based at Facebook New
York. As Global Business Manager, he led International Sales & Business
Development for Facebook’s key partners, advertisers and some of the
World’s leading brands, such as Samsung, American Express
and Unilever.

3. facebook.com/thevisionlab
@thevisionlab
www.thevisionlab.com

4. ATechnology changes quickly,
people change slowly.

5. We are in a period of unprecedented
and accelerated change.

6. The Web is changing from
being driven by data to being
centered around people.
It has evolved from portals
and search to social discovery.

7. Information has
increased massively,
but the human brain
has not changed.
The volume of data is
overloading our brains.

8. Friends help us organize
the information. To make
decisions, we rely on
people we trust for advice,
now more than ever.

9. BBack to the basics.

10. Facebook and Twitter
are simply places we go to
share information.

11. Our Facebook experience
is made up of stories
created by our friends and
the things we

12. The Newsfeed is the center
of that experience. Think
of it as a customized
newspaper made up of
everything you care about.

13. Over 1bn individual
Facebook newspapers
are delivered every day
and accessed in many
different ways.

14. But the stories you care about the
most, come from your close friends.

15. CHow do we influence each
other on social media?

16. When making a big purchase
decision, people do a lot of research.

17. But when it comes to making a
decision, a friends comment can
instantly modify your choice.

18. When you buy a product
or like an item it is shared
to your Newsfeed.
Lois Lane Good to know you
recommend this one, I’ll check it out!
Clark Kent purchased Wi-Fi Digital Camera on Amazon

19. If one of your friends buys
or likes this item it can be
shared to their Newsfeed.
Rachel Dawes Sold! My camera just
broke and in desperate need of
getting a replacement!
Lois Lane purchased Wi-Fi Digital Camera on Amazon

20. More Newsfeed stories are
shared. This is how word of
mouth or virality occurs.

21. DCompanies need to adapt
to this new world.

22. Companies fear
New Technology.

23. They apply new technologies
to old ways of thinking.

24. “ This [New Technology – The
Alphabet] will produce forgetfulness
of those who learn to use it, because
they will not practice their memory…
you offer the appearance of wisdom,
not true wisdom. ”
PLATO

25. Companies are still doing social
marketing, based primarily
on interruption.

26. As a business owner in a
complicated World, it is still
about helping the Customer.

27. Its not about Selling its about
adding Value. Engaging the
Customer with Stories.

28. When you help Customers, they
Engage with your Brand and
positively influence their friends.

29. EPlanning your
business’s success
on social media.

30. Establish clear ownership
OWNERSHIP

31. Have you defined an objective?
Make your plan specific and
measurable.
OBJECTIVE

32. Have you identified
your target audience?
TARGET

33. What role will social media play in
your marketing?
SOCIALS ROLE

34. What is your specific
social insight?
INSIGHT

35. Have you identified your brand voice?
BRAND VOICE

36. Have you allocated
a budget?
BUDGET

37. Have you defined a measure
of success?
MEASURE

38. FTips for
content publishing
on Social Media.

39. Your strategy should be to simply us
Connect with your customers,
Engage them with content and
Influence their friends.
CONNECT
ENGAGE
INFLUENCE

40. TIP ONE
Keep it short.

41. TIP TWO
Use
video
photos
and quotes.

42. TIP THREE
Publish regularly
at optimal times.

43. TIP FOUR
Ask Questions/
Encourage
interaction.

44. TIP FIVE
Give access to
exclusives /
Deals.

45. TIP SIX
Be timely.

46. TIP SEVEN
Localize your posts.

47. TIP EIGHT
Be relevant.

48. TIP NINE
Be honest.

49. TIP TEN
Add value.

50. “It is not necessary to change.
Survival is not Mandatory.”
W. EDWARDS DEMING

51. Managing Director
The Vision Lab ™ LLC.
@thevisionlab
facebook.com/thevisionlab
http://www.thevisionlab.com
E-Mail: info@thevisionlab.com
TREVOR
MADIGAN