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Trends & Innovations in Mobile Accessories
                                TrendsSpotting Trends Research, January 2012




                   Protection                            Power




                   Entertainment                         New smart solutions

© Copyright TrendsSpotting, all rights reserved
Table of contents for the full report:
          1. Introduction …………………………………........                                      P.4 – P.7
                  •       About the report …………………………………………………………………                 P.5 - P.7

          2. Trends in Mobile Accessories ………….......                                P.8 – P.71
                  •       Protection: Trends ………………………………………………………………                P.9 - P.21
                                      Hot from CES 2012 …………………………………………….           P.22
                                      Category summary/insights ………………………………         P.23-P.24
                  •       Power: Trends ……………………………………………………………………..                 P.25-P.34
                                  Hot from CES 2012 …………………………………………………..            P.35
                                  Category summary/insights …………………………………….          P.36
                  •       Entertainment: Trends ……………………………………………………….               P.37-P.48
                                          Hot from CES 2012 ………………………………………          P.49
                                          Category summary/insights ……………………….       P.50
                  •       New smart solutions: Trends ………………………………………………             P.51-P.68
                                                Hot from CES 2012 ……………………………..      P.69
                                                Category summary/insights ………….…..   P.70-P.71




                                                                                                  2
© Copyright TrendsSpotting, all rights reserved
Table of contents continued:
          3. Market Research Insights ……………………..                                        P.72 – P.87
                  •         Major players …………………………………………….........................    P.73
                  •         Mobile Accessories: Market statistics ………………………………          P.74-P.76
                  •         Mobile statistics: Smartphone handsets, wireless charging
                            applications download, mobile health ………………………………           P.77-P.87

          4. Trend Review Summary                            ………………………                  P.88– P.93
                  •        Market Trends Review      ……………………………………………………               P.89 - P.91
                  •        Design Trends Review      ……………………………………………………               P.92 –P.93

          5. Appendix                             ………………..…………………………                    P.94 – P.99
                  •        Innovations our team found most exciting …………………………          P.95 - P.96
                  •        More inspirations from different scope …………………………..          P.97
                  •        Image source …………………………………………………………………..                     P.98




                                                                                                      3
© Copyright TrendsSpotting, all rights reserved
Introduction




                                                                 4
© Copyright TrendsSpotting, all rights reserved
Introduction / About the report



    Mobile Accessories Report
    Based on exploration of over 2000 mobile accessories released in 2011 + CES 2012 and a
    market analysis of the major trends characterizing this growing market– TrendsSpotting
    has identified about 150 products that reflect new emerging trends in mobile accessories.
    The innovations explored in this 100 slides report are presented by their full details:
    Product’s images, unique features, company and brand name, price (and link to more info).
    The selected innovations are profiled according to:

    1. Meta Product Category
    2. Consumer Trend Classification: Analysis of the unique consumer need and the
       marketing opportunity underlying the launched products.
    3. User Experience Classification
    At the end of the report you can find -
    Market Research Insights: Major players & market statistics, as well as "Market and
    Design Trends Summary Review".


                                                                                                5
© Copyright TrendsSpotting, all rights reserved
Introduction / About the report



    Trend’s Slide Structure

          Protection / cases
          Self expression   Ease of use   Optimization   lifestyle   Upgrade


         Luxury Fashion                                                                                Meta product category:
                                                                                                       Protection, Power, Entertainment,
                                                                                                       New smart solutions
                               1
                                                                          2                            + sub category

                                                                                               User experience classification:
                                                                                               Self expression, Effortlessness, Optimization,
  Product details:                                                                             Lifestyle, Upgrade.
  Image, unique features,
  company/brand ,price,                                      3
  source for more info.
                                                                                   Consumer trend in highlights
        Top fashion designers apply their unique
        recognized style to phone cases

                                                                               The consumer trend in detail
                                                                               Analysis of the unique consumer need and the marketing
                                                                               opportunity underlying the launched products.

                                                                                                                                                6
© Copyright TrendsSpotting, all rights reserved
Introduction / About the report



    User Experience Classification
    The mobile phone far extends the use of communication for the consumer. With phones
    becoming more intelligent - they follow the consumer throughout his daily life. Consumers
    are using smartphones to assist them in managing and improving their daily assignments. As
    such, they want their mobile device to be best protected and fully active (charged)
    everywhere they go.
    Consumers seek devices that reflect their personal identity (follow “Self expression”) and
    can be adjusted to their way of life (follow “Lifestyle”).
    Consumers are using smart accessories to improve the basic features of the mobile device
    (follow “Upgrade”) and to enhance their activities in games, music, and photography. With
    technology becoming more complicated, consumers are in search of easy to handle
    products (follow “Effortlessness”) and they seek to optimize functional solutions and
    synchronize between systems or substances (follow “Optimization”).
    To fully enjoy smart utilities, apps alone are no longer satisfying – it is required to combine
    additional hardware to allow consumers to better accomplish their daily assignments. In
    2011 we see a new emerging market of intelligent solutions that are carried by
    sophisticated devices added to the smartphone.

                                                                                                  7
© Copyright TrendsSpotting, all rights reserved
Trends and Innovations
                             in Mobile Accessories




                                                     8
© Copyright TrendsSpotting, all rights reserved
Protection
© Copyright TrendsSpotting, all rights reserved
                                                  9
Protection / cases
  Self expression          Effortlessness         Optimization   lifestyle   Upgrade

  Luxury Fashion
                                                                                                Martin Margiela iPhone cover
                                                                                                (400 USD)




                                                                               2
          1                                                                            source




                       source                                                                               DOLCE & GABBANA
      Louis Vuitton Cases                                                                                   Textured-leather case
      (210-290 USD)                                                                                         (£400)




Top fashion designers apply their unique
recognized style to phone cases

                                                                               3       source


                                                                                                                                    12
© Copyright TrendsSpotting, all rights reserved
Protection / cases
  Self expression          Ease of use            Optimization   lifestyle   Upgrade

  Storage                                                                                       Twelve South Book for iPhone


  Concept product: Elasty Using slits
                                                   2                                            protective case and a wallet
                                                                                                (59.99 USD)

  in the backside of the silicone as a
  holder for ear buds or credit card.
  Yoori Koo(winner: Korean Belkin
  Design Award)                                                                        source




 1                                                                                              3
                                                                                                       source

           source                         CONEPT                                                              Cord-On-Board iPhone 4 /
                                                                                                              4S Case by CaseInity. Lets

                                                                      4                                       you carry your USB cord on-the-
                                                                                                              go, alongside your phone.


While people carry the smartphone with
them anywhere they go, a place for storage
needs to be integrated in the cover                                           source

                                                                             CandyShell by Speck Card for iPhone
                                                                             includes a card-carrying slot (39.95
                                                                             USD)
                                                                                                                                           11
© Copyright TrendsSpotting, all rights reserved
Protection / cases
  Self expression          Effortlessness         Optimization   lifestyle   Upgrade

  New materials and design configurations
       id America: Soft foam pad made of

1      EVA creating 3D sculptured images
       (14.95 USD)                                               source      2
                                                                                                       Graft Concepts Unique metal
                                                                                                       latch locking mechanism
                                                                                                       implemented in a plastic case
                                                                                                       (60 USD)




       source
                                                                                               3                           source

                                                                                                          Triad hard shell case by
                                                                                                          incipio: three-piece
                                                                                                          polycarbonate.(29.99 USD)


Companies reach out consumers with new
design configurations & unique materials
                                                                             4     source

                                                                                   Elan Form Chilewich
                                                                                   Chilewich and Griffin technology, innovative
                                                                                   textiles (39 USD)
                                                                                                                                    20
© Copyright TrendsSpotting, all rights reserved
Power
© Copyright TrendsSpotting, all rights reserved
                                                  25
Power / battery pack
  Self expression          Effortlessness         Optimization   lifestyle      Upgrade

  On the go battery boost                                                                   Philips Pocket-sized
                                                                                            backup power
                                                                                            (55USD)




            1                                                    2
                                                                             source



                     source

          Juice pack reserve
                                                                                          3
                                                                                                                        source
          Battery key ring
                                                                                                           Technocel Battery
          700 mAh by
                                                                                                           Boost 600 mAh lithium
          Mophie (34.95 USD)
                                                                                                           ion battery (24USD)




Consumers frequently complain over short battery life
                                                                                      4
of mobile devices. As power is lost just when really                                      source
needed– small to carry battery boosters provide the                                       SANYO 5000 mAh Eneloop
ultimate solution.                                                                        Mobile Booster and Charger.
                                                                                          Can charge simultaneously 2
                                                                                          devices. (79 USD)
                                                                                                                                 27
© Copyright TrendsSpotting, all rights reserved
Power / charging
  Self expression          Effortlessness         Optimization   lifestyle   Upgrade

  Simultaneous charging
iPad 2 Display Dock by newPCgadgets:
combining your favorite Apple devices
into one charging base                                                                                HTC official charging dock:
(74.95 USD).
                                                                      2                               Charge the Thunderbolt
                                                                                                      with the standard or


      1                                                                      source
                                                                                                      extended battery (39.99 USD)




                                                      source




                                                                      3
As consumers are using multiple                                              source
devices – simultaneous charging                                              The PlugBug from twelveSouth.
solutions come to need.                                                      PlugBug is made exclusively for all MacBook Power
                                                                             Adapters. Charges your MacBook + iPad or iPhone
                                                                             simultaneously. (34.99 USD)
                                                                                                                                 30
© Copyright TrendsSpotting, all rights reserved
Entertainment
© Copyright TrendsSpotting, all rights reserved
                                                  37
Entertainment / visual & audio
  Self expression          Effortlessness         Optimization   lifestyle   Upgrade

  Enhancing visual & audio features
                                                                                                        Cinemin Slice – portable
 LapDock for the droid bionic                                                                           pico projector that connects
 Motorola Enables to use the
 Smartphone on a larger screen with
 multiple windows. No cables.
 (499.99 USD)
                                                                     2                                  to your favorite multimedia
                                                                                                        devices (299.99 USD).

                                                                             source




  1
           source

                                                                                      3
                                                                                           source

Upgrading visual features by connecting large screens                                     Asus Padfone iphone inside tablets
(tablets, projectors) and keyboards to the smartphone.                                    This convergent device combines a
                                                                                          smartphone and a tablet computer into one
Upgrading audio quality by transforming headset to
                                                                                          symbiotic gadget that allows consumers to
sound systems.                                                                            choose the screen size that best fits their
                                                                                          activities. (800-1000 USD)
                                                                                                                                 41
© Copyright TrendsSpotting, all rights reserved
Entertainment / gaming
  Self expression          Effortlessness         Optimization   lifestyle   Upgrade

  For babies/toddlers/kids                                                                       Laugh & Learn Apptivity case
         Woogie 2 by Griffin Technology.                                                         FisherPrice full protection from

1        Enable toddlers play with Iphone.
         screen is protected (20 USD )
                                                                                                 baby damage +fun activity for
                                                                                                 your baby
                                                                                                 (15USD)



                                                                                            2
           source

                                                                                                source




                                                                             3
Targeting parents by designing accessories for
kids and babies. Special attention to protection
in details and materials.                                                          source

                                                                                   The AppCrayon Stylus for
                                                                                   Kids by Dano (10 USD )
                                                                                                                                47
© Copyright TrendsSpotting, all rights reserved
New smart solutions
© Copyright TrendsSpotting, all rights reserved
                                                  51
New smart solutions
  Self expression          Effortlessness          Optimization   lifestyle   Upgrade

  Locating objects and people
                                                                                             Finder enables you to trace objects by
                                                                                             placing small stickers to objects

                                 1
  Bikn by Treehouse Labs,
  enables the iPhone to locate
                                                                                    2
  items or individuals BiKN
  include: an app+ RFID reader
                                                                                                                   CONEPT
  a dedicated case that will
  hold the phone + battery-                                                                      source
                                          source
  powered 2.4 GHz RFID tags
  that could be attached to
  people or things.
  (to be released Jan 2012)

                                                                               3
People can now follow/ trace other people and
objects by combining apps to physical objects RFID
tagged.                                                                                 source

                                                                                        Cobra Tag: finding items by blue tooth tag
                                                                                        Bluetooth-enabled. Compatible with Blackberry
                                                                                        and Android (79.99 USD)
                                                                                                                                      53
© Copyright TrendsSpotting, all rights reserved
New smart solutions
  Self expression            Effortlessness       Optimization   lifestyle   Upgrade

  Camera upgrade
                                                                                                     Mobislyder by Glidetrack
                                                                                                     shoot high quality video.
                                                                                                     Turn your camera into a pro-
   ’Macro cell lens band'

                                                                 8
                                                                                                     style rig and put your video
   by Photojojo mounts a convex
                                                                                                     in motion.(135 USD)
   lens onto an elastic band,
   to convert any mobile phone
   camera into a macro lens. the                                                         source
   stretchable band expands to a
   diameter of up to 16-inches.
   (15 USD).



           7                                                                       9
                    source


New accessories are improving                                                           source

photography – for both amateurs and                                                    Holga Iphone lens filter A rotating
                                                                                       disk equipped with 9 different
professionals.
                                                                                       lenses for your iPhone. Lenses
                                                                                       offer special effects and filters
                                                                                       (24.99 USD)
                                                                                                                               56
© Copyright TrendsSpotting, all rights reserved
New smart solutions
  Self expression          Effortlessness         Optimization   lifestyle   Upgrade

  Traditionalism
                                                                                                               Naztech's Ultra-thin
        ZAGG folio thin multi-function iPad
                                                                                                               Sliding Bluetooth
        folio with a removable Bluetooth

                                                                        2
                                                                                                               Keyboard
        keyboard and a built-in stand                                                                          (79.99 USD)
        system, (100 USD)


                                                                               source


            1
                     source                                                    3
                                                                                        source

                                                                                                 One keyboard by Matias
Dedicated solutions are presented for those who place                                            Corporation features a built-in
                                                                                                 cradle that will house your
convenience at top priorities, do not wish to handle too small                                   iPhone/iPod touch. A press of a
mobile devices at all times or prefer traditional use they are                                   single button will allow you to swap
more accustomed too.                                                                             between typing on your computer,
                                                                                                 to typing on your iPhone/iPod
                                                                                                 touch.(starts at 80 USD)
                                                                                                                                      58
© Copyright TrendsSpotting, all rights reserved
New smart solutions
  Self expression          Effortlessness         Optimization   lifestyle      Upgrade

  Personal health tracking devices                                                                           BodyMedia FIT Armbands
                                                                                                             use four sensors to
    Zeo mobile is a sleeping tracking                                                                        capture over 5,000 data


                                                                       2
    device. Data is transferred                                                                              points per minute
    directly to phone.                                                                                       tracking calories burned,
                                                                                                             steps taken and levels of


   1
                                                                                                             physical activity to sleep.
                                                                             source
                                                                                                             Come with an app.
                                                                                                             (179.95 - 259.90 USD)




            source
                                                                                               3               Fitbit is a pedometer
                                                                                                               that tracks activity,
                                                                                                               measure sleep, track
                                                                                                               stairs. Upload
                                                                                                               wirelessly. (99.95 USD)

                                        5
  BlueHR by Wahoo
  Bluetooth smart heart
  monitor strap.                                                       source                       source
  (79.99 USD)



Human health parameters and behaviors can
                                                                         4
now be tracked by simple monitor devices
                                                                                      source


                                                                                 UP by Jawbone Tracks : wearable device that tracks daily
                                                                                 activity: sleeping, eating and exercise habits. + app.
                                                                                 (99 USD)
                                                                                                                                         64
© Copyright TrendsSpotting, all rights reserved
Hot from CES 2012



    Hot from CES 2012 / Smart Solutions

 The Nest
           *                                      *
                                        GoBandit WiFi helmet         TouchFire
                                                                                *                                 *
                                                                                                        Ibaby monitor by iBaby
 Thermostat automatically               cam. A WiFi hotspots in      This silicon keyboard fits right   Labs. A baby monitor
 learns your temperature                itself, enables uploading    over the iPad's on-screen          controlled from your
 preferences, and your                  videos to another device &   keyboard enabling typing           mobile device. With 2-way
 comings + goings to make               broadcasting them live.      conveniently the way users         audio capability one can
 sure your house is cool or             Works with an app through    were used to. (45 USD). 1st        see, hear and talk to the
 warm when you want it to               which user activates the     production run is sold out.        baby from anywhere.
 be. (249 USD)                          cam's WiFi and loads                                            Baby’s movement or cry
                                        videos or view them live                                        activates alerts. (200 USD)
                                        (419 USD)




  source                                 source                        source                            source



                                                                                                                                      69
© Copyright TrendsSpotting, all rights reserved
Market Research Insights
                         •        Major players. ……………………………………………………… P.73
                         •        Mobile Accessories: market statistics. ………………… P.74-P.76
                         •        Mobile statistics: Smartphone handsets, wireless
                                  charging, applications download, mobile health ……. P.77-P.87




                                                                                                 72
© Copyright TrendsSpotting, all rights reserved
Appendix               Innovations we found most exciting



    Innovations our team found most exciting

           *
 Bikn by Treehouse Labs,
                                                  *
                                       The Fruit, BY PEEL
                                                                                *
                                                                      Ringbow’s ring clamps to your
                                                                                                                *
                                                                                                      iPad 2 Display Dock
 enables the iPhone to                 Peel invisibly controls your   index finger to provide an      :combining your favorite
 locate items or individuals.          entire entertainment system:   additional way to input         Apple devices into one
 (to be released Jan 2012)             Controls from your iPho        commands to a touch screen      charging base (74.95 USD).
                                       ne, iPad or iPod touch.        device via Bluetooth
                                       (79 USD)




                                                                                        CONEPT

  source                               source                          source                          source




                                                                                                                                   95
© Copyright TrendsSpotting, all rights reserved
Appendix               Innovations we found most exciting



    Innovations our team found most exciting

            *
 The Sinch collaboration
                                                  *
                                        LunaTik Touch Pen by Scott
                                                                                    *
                                                                           Elan Form Chilewich
                                                                                                              *
                                                                                                    iRig MIDI connects MIDI
 between Dune Road                     Wilson a dual function              Chilewich and Griffin    keyboards, drum
 Design and Frog design.               rollerball pen and digital stylus   technology, innovative   machines, drum pads,
 Sinch uses magnets to                 aptly . With a click of a           textiles (39 USD)        pedal boards & more to an
 control your cords and                button, you can toggle                                       iOS device to control it
 make life a little                    between paper and tablet                                     (69.99 USD)
 easier.(15.99 USD)                    with a single pen.
                                       (to be released April 2012)




                                         source                            source                    source
   source


                                                                                                                            96
© Copyright TrendsSpotting, all rights reserved
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            TrendsSpotting’s 2012 Report:
            “Trends and Innovations
            in Mobile Accessories”


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                                                               99
                                                               99
© Copyright TrendsSpotting, all rights reserved
TrendsSpotting.com is a Trends Research Company.
                                                  Using a unique combination of marketing research with design focused user
                                                  experience research we identify key industry trends, develop marketing insights
                                                  and provide new product development strategy


            About TRENDSSPOTTING:

            TrendsSpotting.com is a global trends research company, specializing in
            digital trends and industry innovations.
            Using a unique combination of marketing research with design focused
            user experience research we identify key industry trends, develop
            marketing insights and provide new product development and market
            penetration strategy.
            We provide trends and innovation research reports and strategy for NPD
            marketing.
            We offer our clients Trends Research consulting, Customized Trend
            Research reports and Syndicated Trend Reports published at top market
            research databases.

            THE TRENDSSPOTING BLOG, one of the top listed Advertising Age blogs,
            is considered a leading market research blog. It is known for its annual
            prediction reports and has earned recognition among digital experts.


                                                                                                                                100
© Copyright TrendsSpotting, all rights reserved
TrendsSpotting.com is a Trends Research Company.
                       Using a unique combination of marketing research with design focused user
                       experience research we identify key industry trends, develop marketing insights
                       and provide new product development strategy


About TrendsSpotting’s Prediction Reports

For the last five years TrendsSpotting has published prediction reports covering
trends in tech, mobile and social media. TrendsSpotting’s Influencers Prediction
Reports 2011 2010, 2009, 2008 are read by thousands of readers and are used by
leading companies to plan their future.

Latest Syndicated Reports:
We have recently completed an extensive research series exploring internet and
mobile behavior in 16 countries, the most intriguing markets - internet wise.
Europe - Germany, Belgium, France, Poland, UK, Turkey, Greece
Asia - China, India, Hong Kong, Vietnam, South Korea, Taiwan, Singapore, Indonesia
Central and S. America: Mexico (more to come..)

Latest Innovation Reports:
Mobile Accessories: Trends and Innovations
Online Shopping
Pets Technologies: Communicating with Pets

                                                                                                     101
TrendsSpotting.com is a Trends Research Company.
                         Using a unique combination of marketing research with design focused user
                         experience research we identify key industry trends, develop marketing insights
                         and provide new product development strategy


Reviews on our recent reports:

 “Consumer and Market Trends during Recession” is a very interesting and timely
report. In addition to a comprehensive review of survey data, TrendsSpotting's
unique use of web metrics reflecting consumers' online behavior, brings market
research into Web 2.0 era. I find TrendsSpotting's business review an important
resource for marketers".
-- Guy Kawasaki, co-founder of Alltop.com and Garage Technology Ventures.

"The report is enormously comprehensive and stunningly
interesting. TrendsSpotting.com has pulled it all together to make it highly relevant.
I am impressed by the breadth and depth, and timeliness of the content. Wow."
-- Marian Salzman, president Euro RSCG Worldwide PR, North America.




                                                                                                       102
TrendsSpotting.com is a Trends Research Company.
                         Using a unique combination of marketing research with design focused user
                         experience research we identify key industry trends, develop marketing insights
                         and provide new product development strategy


TrendsSpotting’s team:

TrendsSpotting is headed by Dr. Taly Weiss, a Social Psychologist and marketing
research analyst.
Taly is a leading authority in technology trends research. She comes from an ad agency
background taking the role of head of strategy and research. She was among the first
researchers to use web metrics technology for practical research. She advises
corporations on emerging technologies, business trends, and on NPD. Her academic
works contributes to the field of Behavioral Economics. She investigates people’s
willingness to join groups and share resources.

Nina Farkache is heading TrendsSpotting’s user experience research division.
Coming from industrial design, she holds over 12 years experience in user experience
research. Nina worked as an innovation consultant for leading companies such as
Heineken, Fiat, Leo Burnett in the Netherlands. Before joining TrendsSpotting, Nina
worked for IDEO, California. She focused on human centered research and consulted
leading brands on generating design concepts that coincide with users’ needs &
trends.

                                                                                                       103

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Trends and Innovations in Mobile Accessories by TrendsSpotting

  • 1. Trends & Innovations in Mobile Accessories TrendsSpotting Trends Research, January 2012 Protection Power Entertainment New smart solutions © Copyright TrendsSpotting, all rights reserved
  • 2. Table of contents for the full report: 1. Introduction …………………………………........ P.4 – P.7 • About the report ………………………………………………………………… P.5 - P.7 2. Trends in Mobile Accessories …………....... P.8 – P.71 • Protection: Trends ……………………………………………………………… P.9 - P.21 Hot from CES 2012 ……………………………………………. P.22 Category summary/insights ……………………………… P.23-P.24 • Power: Trends …………………………………………………………………….. P.25-P.34 Hot from CES 2012 ………………………………………………….. P.35 Category summary/insights ……………………………………. P.36 • Entertainment: Trends ………………………………………………………. P.37-P.48 Hot from CES 2012 ……………………………………… P.49 Category summary/insights ………………………. P.50 • New smart solutions: Trends ……………………………………………… P.51-P.68 Hot from CES 2012 …………………………….. P.69 Category summary/insights ………….….. P.70-P.71 2 © Copyright TrendsSpotting, all rights reserved
  • 3. Table of contents continued: 3. Market Research Insights …………………….. P.72 – P.87 • Major players ……………………………………………......................... P.73 • Mobile Accessories: Market statistics ……………………………… P.74-P.76 • Mobile statistics: Smartphone handsets, wireless charging applications download, mobile health ……………………………… P.77-P.87 4. Trend Review Summary ……………………… P.88– P.93 • Market Trends Review …………………………………………………… P.89 - P.91 • Design Trends Review …………………………………………………… P.92 –P.93 5. Appendix ………………..………………………… P.94 – P.99 • Innovations our team found most exciting ………………………… P.95 - P.96 • More inspirations from different scope ………………………….. P.97 • Image source ………………………………………………………………….. P.98 3 © Copyright TrendsSpotting, all rights reserved
  • 4. Introduction 4 © Copyright TrendsSpotting, all rights reserved
  • 5. Introduction / About the report Mobile Accessories Report Based on exploration of over 2000 mobile accessories released in 2011 + CES 2012 and a market analysis of the major trends characterizing this growing market– TrendsSpotting has identified about 150 products that reflect new emerging trends in mobile accessories. The innovations explored in this 100 slides report are presented by their full details: Product’s images, unique features, company and brand name, price (and link to more info). The selected innovations are profiled according to: 1. Meta Product Category 2. Consumer Trend Classification: Analysis of the unique consumer need and the marketing opportunity underlying the launched products. 3. User Experience Classification At the end of the report you can find - Market Research Insights: Major players & market statistics, as well as "Market and Design Trends Summary Review". 5 © Copyright TrendsSpotting, all rights reserved
  • 6. Introduction / About the report Trend’s Slide Structure Protection / cases Self expression Ease of use Optimization lifestyle Upgrade Luxury Fashion Meta product category: Protection, Power, Entertainment, New smart solutions 1 2 + sub category User experience classification: Self expression, Effortlessness, Optimization, Product details: Lifestyle, Upgrade. Image, unique features, company/brand ,price, 3 source for more info. Consumer trend in highlights Top fashion designers apply their unique recognized style to phone cases The consumer trend in detail Analysis of the unique consumer need and the marketing opportunity underlying the launched products. 6 © Copyright TrendsSpotting, all rights reserved
  • 7. Introduction / About the report User Experience Classification The mobile phone far extends the use of communication for the consumer. With phones becoming more intelligent - they follow the consumer throughout his daily life. Consumers are using smartphones to assist them in managing and improving their daily assignments. As such, they want their mobile device to be best protected and fully active (charged) everywhere they go. Consumers seek devices that reflect their personal identity (follow “Self expression”) and can be adjusted to their way of life (follow “Lifestyle”). Consumers are using smart accessories to improve the basic features of the mobile device (follow “Upgrade”) and to enhance their activities in games, music, and photography. With technology becoming more complicated, consumers are in search of easy to handle products (follow “Effortlessness”) and they seek to optimize functional solutions and synchronize between systems or substances (follow “Optimization”). To fully enjoy smart utilities, apps alone are no longer satisfying – it is required to combine additional hardware to allow consumers to better accomplish their daily assignments. In 2011 we see a new emerging market of intelligent solutions that are carried by sophisticated devices added to the smartphone. 7 © Copyright TrendsSpotting, all rights reserved
  • 8. Trends and Innovations in Mobile Accessories 8 © Copyright TrendsSpotting, all rights reserved
  • 10. Protection / cases Self expression Effortlessness Optimization lifestyle Upgrade Luxury Fashion Martin Margiela iPhone cover (400 USD) 2 1 source source DOLCE & GABBANA Louis Vuitton Cases Textured-leather case (210-290 USD) (£400) Top fashion designers apply their unique recognized style to phone cases 3 source 12 © Copyright TrendsSpotting, all rights reserved
  • 11. Protection / cases Self expression Ease of use Optimization lifestyle Upgrade Storage Twelve South Book for iPhone Concept product: Elasty Using slits 2 protective case and a wallet (59.99 USD) in the backside of the silicone as a holder for ear buds or credit card. Yoori Koo(winner: Korean Belkin Design Award) source 1 3 source source CONEPT Cord-On-Board iPhone 4 / 4S Case by CaseInity. Lets 4 you carry your USB cord on-the- go, alongside your phone. While people carry the smartphone with them anywhere they go, a place for storage needs to be integrated in the cover source CandyShell by Speck Card for iPhone includes a card-carrying slot (39.95 USD) 11 © Copyright TrendsSpotting, all rights reserved
  • 12. Protection / cases Self expression Effortlessness Optimization lifestyle Upgrade New materials and design configurations id America: Soft foam pad made of 1 EVA creating 3D sculptured images (14.95 USD) source 2 Graft Concepts Unique metal latch locking mechanism implemented in a plastic case (60 USD) source 3 source Triad hard shell case by incipio: three-piece polycarbonate.(29.99 USD) Companies reach out consumers with new design configurations & unique materials 4 source Elan Form Chilewich Chilewich and Griffin technology, innovative textiles (39 USD) 20 © Copyright TrendsSpotting, all rights reserved
  • 13. Power © Copyright TrendsSpotting, all rights reserved 25
  • 14. Power / battery pack Self expression Effortlessness Optimization lifestyle Upgrade On the go battery boost Philips Pocket-sized backup power (55USD) 1 2 source source Juice pack reserve 3 source Battery key ring Technocel Battery 700 mAh by Boost 600 mAh lithium Mophie (34.95 USD) ion battery (24USD) Consumers frequently complain over short battery life 4 of mobile devices. As power is lost just when really source needed– small to carry battery boosters provide the SANYO 5000 mAh Eneloop ultimate solution. Mobile Booster and Charger. Can charge simultaneously 2 devices. (79 USD) 27 © Copyright TrendsSpotting, all rights reserved
  • 15. Power / charging Self expression Effortlessness Optimization lifestyle Upgrade Simultaneous charging iPad 2 Display Dock by newPCgadgets: combining your favorite Apple devices into one charging base HTC official charging dock: (74.95 USD). 2 Charge the Thunderbolt with the standard or 1 source extended battery (39.99 USD) source 3 As consumers are using multiple source devices – simultaneous charging The PlugBug from twelveSouth. solutions come to need. PlugBug is made exclusively for all MacBook Power Adapters. Charges your MacBook + iPad or iPhone simultaneously. (34.99 USD) 30 © Copyright TrendsSpotting, all rights reserved
  • 17. Entertainment / visual & audio Self expression Effortlessness Optimization lifestyle Upgrade Enhancing visual & audio features Cinemin Slice – portable LapDock for the droid bionic pico projector that connects Motorola Enables to use the Smartphone on a larger screen with multiple windows. No cables. (499.99 USD) 2 to your favorite multimedia devices (299.99 USD). source 1 source 3 source Upgrading visual features by connecting large screens Asus Padfone iphone inside tablets (tablets, projectors) and keyboards to the smartphone. This convergent device combines a smartphone and a tablet computer into one Upgrading audio quality by transforming headset to symbiotic gadget that allows consumers to sound systems. choose the screen size that best fits their activities. (800-1000 USD) 41 © Copyright TrendsSpotting, all rights reserved
  • 18. Entertainment / gaming Self expression Effortlessness Optimization lifestyle Upgrade For babies/toddlers/kids Laugh & Learn Apptivity case Woogie 2 by Griffin Technology. FisherPrice full protection from 1 Enable toddlers play with Iphone. screen is protected (20 USD ) baby damage +fun activity for your baby (15USD) 2 source source 3 Targeting parents by designing accessories for kids and babies. Special attention to protection in details and materials. source The AppCrayon Stylus for Kids by Dano (10 USD ) 47 © Copyright TrendsSpotting, all rights reserved
  • 19. New smart solutions © Copyright TrendsSpotting, all rights reserved 51
  • 20. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Locating objects and people Finder enables you to trace objects by placing small stickers to objects 1 Bikn by Treehouse Labs, enables the iPhone to locate 2 items or individuals BiKN include: an app+ RFID reader CONEPT a dedicated case that will hold the phone + battery- source source powered 2.4 GHz RFID tags that could be attached to people or things. (to be released Jan 2012) 3 People can now follow/ trace other people and objects by combining apps to physical objects RFID tagged. source Cobra Tag: finding items by blue tooth tag Bluetooth-enabled. Compatible with Blackberry and Android (79.99 USD) 53 © Copyright TrendsSpotting, all rights reserved
  • 21. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Camera upgrade Mobislyder by Glidetrack shoot high quality video. Turn your camera into a pro- ’Macro cell lens band' 8 style rig and put your video by Photojojo mounts a convex in motion.(135 USD) lens onto an elastic band, to convert any mobile phone camera into a macro lens. the source stretchable band expands to a diameter of up to 16-inches. (15 USD). 7 9 source New accessories are improving source photography – for both amateurs and Holga Iphone lens filter A rotating disk equipped with 9 different professionals. lenses for your iPhone. Lenses offer special effects and filters (24.99 USD) 56 © Copyright TrendsSpotting, all rights reserved
  • 22. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Traditionalism Naztech's Ultra-thin ZAGG folio thin multi-function iPad Sliding Bluetooth folio with a removable Bluetooth 2 Keyboard keyboard and a built-in stand (79.99 USD) system, (100 USD) source 1 source 3 source One keyboard by Matias Dedicated solutions are presented for those who place Corporation features a built-in cradle that will house your convenience at top priorities, do not wish to handle too small iPhone/iPod touch. A press of a mobile devices at all times or prefer traditional use they are single button will allow you to swap more accustomed too. between typing on your computer, to typing on your iPhone/iPod touch.(starts at 80 USD) 58 © Copyright TrendsSpotting, all rights reserved
  • 23. New smart solutions Self expression Effortlessness Optimization lifestyle Upgrade Personal health tracking devices BodyMedia FIT Armbands use four sensors to Zeo mobile is a sleeping tracking capture over 5,000 data 2 device. Data is transferred points per minute directly to phone. tracking calories burned, steps taken and levels of 1 physical activity to sleep. source Come with an app. (179.95 - 259.90 USD) source 3 Fitbit is a pedometer that tracks activity, measure sleep, track stairs. Upload wirelessly. (99.95 USD) 5 BlueHR by Wahoo Bluetooth smart heart monitor strap. source source (79.99 USD) Human health parameters and behaviors can 4 now be tracked by simple monitor devices source UP by Jawbone Tracks : wearable device that tracks daily activity: sleeping, eating and exercise habits. + app. (99 USD) 64 © Copyright TrendsSpotting, all rights reserved
  • 24. Hot from CES 2012 Hot from CES 2012 / Smart Solutions The Nest * * GoBandit WiFi helmet TouchFire * * Ibaby monitor by iBaby Thermostat automatically cam. A WiFi hotspots in This silicon keyboard fits right Labs. A baby monitor learns your temperature itself, enables uploading over the iPad's on-screen controlled from your preferences, and your videos to another device & keyboard enabling typing mobile device. With 2-way comings + goings to make broadcasting them live. conveniently the way users audio capability one can sure your house is cool or Works with an app through were used to. (45 USD). 1st see, hear and talk to the warm when you want it to which user activates the production run is sold out. baby from anywhere. be. (249 USD) cam's WiFi and loads Baby’s movement or cry videos or view them live activates alerts. (200 USD) (419 USD) source source source source 69 © Copyright TrendsSpotting, all rights reserved
  • 25. Market Research Insights • Major players. ……………………………………………………… P.73 • Mobile Accessories: market statistics. ………………… P.74-P.76 • Mobile statistics: Smartphone handsets, wireless charging, applications download, mobile health ……. P.77-P.87 72 © Copyright TrendsSpotting, all rights reserved
  • 26. Appendix Innovations we found most exciting Innovations our team found most exciting * Bikn by Treehouse Labs, * The Fruit, BY PEEL * Ringbow’s ring clamps to your * iPad 2 Display Dock enables the iPhone to Peel invisibly controls your index finger to provide an :combining your favorite locate items or individuals. entire entertainment system: additional way to input Apple devices into one (to be released Jan 2012) Controls from your iPho commands to a touch screen charging base (74.95 USD). ne, iPad or iPod touch. device via Bluetooth (79 USD) CONEPT source source source source 95 © Copyright TrendsSpotting, all rights reserved
  • 27. Appendix Innovations we found most exciting Innovations our team found most exciting * The Sinch collaboration * LunaTik Touch Pen by Scott * Elan Form Chilewich * iRig MIDI connects MIDI between Dune Road Wilson a dual function Chilewich and Griffin keyboards, drum Design and Frog design. rollerball pen and digital stylus technology, innovative machines, drum pads, Sinch uses magnets to aptly . With a click of a textiles (39 USD) pedal boards & more to an control your cords and button, you can toggle iOS device to control it make life a little between paper and tablet (69.99 USD) easier.(15.99 USD) with a single pen. (to be released April 2012) source source source source 96 © Copyright TrendsSpotting, all rights reserved
  • 28. Purchase details TrendsSpotting’s 2012 Report: “Trends and Innovations in Mobile Accessories” Click here for more details and to purchase the full 100 slides report BUY NOW BUY NOW 99 99 © Copyright TrendsSpotting, all rights reserved
  • 29. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy About TRENDSSPOTTING: TrendsSpotting.com is a global trends research company, specializing in digital trends and industry innovations. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development and market penetration strategy. We provide trends and innovation research reports and strategy for NPD marketing. We offer our clients Trends Research consulting, Customized Trend Research reports and Syndicated Trend Reports published at top market research databases. THE TRENDSSPOTING BLOG, one of the top listed Advertising Age blogs, is considered a leading market research blog. It is known for its annual prediction reports and has earned recognition among digital experts. 100 © Copyright TrendsSpotting, all rights reserved
  • 30. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy About TrendsSpotting’s Prediction Reports For the last five years TrendsSpotting has published prediction reports covering trends in tech, mobile and social media. TrendsSpotting’s Influencers Prediction Reports 2011 2010, 2009, 2008 are read by thousands of readers and are used by leading companies to plan their future. Latest Syndicated Reports: We have recently completed an extensive research series exploring internet and mobile behavior in 16 countries, the most intriguing markets - internet wise. Europe - Germany, Belgium, France, Poland, UK, Turkey, Greece Asia - China, India, Hong Kong, Vietnam, South Korea, Taiwan, Singapore, Indonesia Central and S. America: Mexico (more to come..) Latest Innovation Reports: Mobile Accessories: Trends and Innovations Online Shopping Pets Technologies: Communicating with Pets 101
  • 31. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy Reviews on our recent reports: “Consumer and Market Trends during Recession” is a very interesting and timely report. In addition to a comprehensive review of survey data, TrendsSpotting's unique use of web metrics reflecting consumers' online behavior, brings market research into Web 2.0 era. I find TrendsSpotting's business review an important resource for marketers". -- Guy Kawasaki, co-founder of Alltop.com and Garage Technology Ventures. "The report is enormously comprehensive and stunningly interesting. TrendsSpotting.com has pulled it all together to make it highly relevant. I am impressed by the breadth and depth, and timeliness of the content. Wow." -- Marian Salzman, president Euro RSCG Worldwide PR, North America. 102
  • 32. TrendsSpotting.com is a Trends Research Company. Using a unique combination of marketing research with design focused user experience research we identify key industry trends, develop marketing insights and provide new product development strategy TrendsSpotting’s team: TrendsSpotting is headed by Dr. Taly Weiss, a Social Psychologist and marketing research analyst. Taly is a leading authority in technology trends research. She comes from an ad agency background taking the role of head of strategy and research. She was among the first researchers to use web metrics technology for practical research. She advises corporations on emerging technologies, business trends, and on NPD. Her academic works contributes to the field of Behavioral Economics. She investigates people’s willingness to join groups and share resources. Nina Farkache is heading TrendsSpotting’s user experience research division. Coming from industrial design, she holds over 12 years experience in user experience research. Nina worked as an innovation consultant for leading companies such as Heineken, Fiat, Leo Burnett in the Netherlands. Before joining TrendsSpotting, Nina worked for IDEO, California. She focused on human centered research and consulted leading brands on generating design concepts that coincide with users’ needs & trends. 103