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- 1. Customer Marketing Program Rich for Products JULY 17, 2012 1
- 2. The Opportunity 2
- 3. Sales Increase restaurant meals retail purchases 2012* +6.6% 2011 * *Period of February through April Source: U.S. Department of Commerce 3 Hi this is a presenter note. http://google.com test
- 4. Consumers Need a Nudge 4
- 5. The Deal is Done Source: Nation’s Restaurant News 5 Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test
- 6. Aim for the Heart Source: Nation’s Restaurant News 6
- 7. More than a Meal green & hip & customized customized healthy & artisan quality customized baking genuine Italian family experience health oriented, under 450 calories 7
- 8. Technology = Relevance Source: NRA 2012 Restaurant Industry Forecast 8
- 9. Millennials $173.95 per month on restaurant meals $111.19 national average Source: Nation’s Restaurant News 9
- 10. The Industry 10
- 11. Buying Process 11
- 12. Knowledge = Power 12
- 13. What’s a supplier to do? 13
- 14. The Idea 14
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- 16. Customer Marketing Program E-zine Customer Portal Microsite Quarterly Promotions Recipes Sales Training 16
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- 33. Promoting the WORKS 33
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- 36. Social Media (to come) 36
- 37. Restaurants respond Source: NRA 2012 Restaurant Industry Forecast 37
- 38. Why the WORKS? 38
- 39. Become a trusted information source for customers Help customers increase consumer engagement who nudge consumers to visit their restaurants and are self-educating and foodservice operations Foster and nurture close WORKS? with key Why the relationships customers to become their “core supplier” Help customers sell more to consumers through promotions Opportunity to sell more to existing customers Become a leader in technology utilization and Opportunity to addin social media mentor customers new customers 39
- 40. Customer Marketing Program Rich for Products JULY 17, 2012 40