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Social Media & You

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In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

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SOCIAL MEDIA & YOU FEBRUARY 28, 2012
50% of people 40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
50% of people 40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
The Internet is becoming the town square for the global village of tomorrow.” Bill Gates
BIG PICTURE
Brain Solis
TYPESOF SOCIAL MEDIA
TERMINOLOGY FACEBOOKlike, timeline, events TWITTER hashtag, RT, @, twitpic, tinyURL GOOGLE+circles, hangouts LINKEDINgroups, boards, recommendations
Facebook
Facebook
Twitter
Twitter
LinkedIn
YouTube
YouTube
Pinterest
Instagram
FourSquare
Google+ HR & Groups
HOW TO USE SOCIAL MEDIA? Listen Plan Participate Evaluate
LISTEN
free & paid tools
PLAN
PARTICIPAT E
EVALUATE
SOCIAL MEDIA SNAPSHO TS
Perfect Landing
Rogue Tweet
Response
Reaction
A Have an editorial calendar to fall back on to make managing it seem more… manageable FEW TIPS
A Measure results – Think ROE not ROI FEW TIPS
A Keep marketing messages to a minimum FEW TIPS
A Always play on the offense FEW TIPS
A It is more than just a marketing team effort FEW TIPS
Social Media & You

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