Presentation by Derek Greene, Track4Services, at the Traveline Conference 2012

1. Waiting For NFC
Digitizing Outdoor
Information

2. Waiting for NFC
Digitizing Outdoor Information
The triggers
• Text a number or type a URL
• Smart QR ~ a renaissance technology
• The ‘app’
• Smart Wi-Fi
• Near Field Communication ~ a new technology

3. What do you need?
• Mobile phone with NFC, QR, Wi-Fi or an ‘app’
• RFID tags
• QR code
• Smart Wi-Fi
• The ‘app’
A management system for easy control

4. What is NFC?
• Near Field Communication
• NFC is the new sibling to RFID
• Works on the same frequency as smart tickets
• Phone is the reader and or the tag or ticket
• Most phones will have it within a year
• Provides information with a quick tap

5. NFC ~ Passenger Benefits
• Great user experience, just tap
• Always on, no power penalty
• Works straight from the box
• Aligns with deployment of ‘Quick Tap’ payments
• Available across the mobile price range
• Most phones will have it within a year
• Data costs are minuscule

6. NFC ~ Operator Benefits
• NFC tags never date, info on server
• Real time passenger information
• Web interface for control of content
• Gets info to mobile phones live
• Mobile seen as key device for info snacking
• Associated adverts can reduce running costs
• Use tag for asset management

7. Questions
• How much?
• How much is a tag?
• How much is a sign?
• Can you provide live information?
• How easy is it to deploy?
• Can we provide video content?
• How quickly can we start?

8. Architectural Overview NFC & QR
Track4Services
3 G Mobile GPRS Server Farm
Network
NFC
Smart Phone Hosted
Data Cycle < 0.4 second
Manager
QR or NFC tag