15. And so, what does this mean for travel
marketing?
Born
Digital
Going Experience
Mobile Seeking
16. 1. Travellers are early to So|Lo|Mo
So|Lo|Mo
Social Local Mobile
Source: John Doerr
17. As a result, we now have a new set of web and
mobile players building brands and filling beds…
Marketing & Payments & Reviews & Business Check-ins & Driving
Demand Generation Inventory Information Foot Traffic
100+m Users Management
5+m Users 100+m Users 15+m Users
Social/Local/Mo
bile COMMERCE
20. 2. Travellers want experiences and
social commerce is telling your stories
“Stories are our way
through information
overload. When stories
are set against
information, the story
wins.”
- Kevin Roberts, CEO Saatchi & Saatchi
22. 3. Creates travel demand vs. reacting
to existing demand
Galway anyone??
Through the Escapes business, LivingSocial is able to create demand for
local businesses that would otherwise never see it
23. 4. Social commerce is measured in
transactions
Purchaser locations
for
Down Hall Hotel
Essex
24. Keep LivingSocial
Thank you!
Nick Stafford
nick.stafford@livingsocial.com
Editor's Notes
I’m going to kickoff quickly, before getting into it, with a fun viral video we have running in Europe right now I think the video says a lot about the social commerce movement I’ll discuss today.
Why? Why did I take job across the country? Etc. Because of Disney’s Toy Story 3. EyeForTravel story…Bridging social media & commerce. Power to transform online commerce at that intersection. Also power to help people discover authentic, real world experiences. To inspire demand…
LS has saved the UK alone £11 Million
LivingSocial offers accessible handpicked experiences at discounts of at least 50% on the coolest things to do and see in your neighbourhood or where you visitLivingSocial is a local commerce expert connecting merchants with our high value members.
As head of New Business Initiative… it’s my job to carry this sign around the office. I take new ideas and concepts and turn them into new lines of business for LS. In addition to Escapes and Adventures, we’re in the incubation phase on 3-4 other concepts. So far carrying the sign seems to be working. When I joined the company in August of 2010, there was no Escapes business, there was no Adventures business. brand stands for discovery and one-of-a-kind experiences, as well as value & deals.
Founders are all part of a generation that was born digital…First some contextI’m surrounded by 20-somethings at my new job. They were all born digital and it shows. This generation has never known life without the internet. I recently read someone say that social media is becoming “like air.” It’s just part of life. For people who use it regularly, it’s not social media at all. It’s simply letting my friends know my location, thoughts, wishes, what I’m doing. And for some…
LivingSocial offers accessible handpicked experiences at discounts of at least 50% on the coolest things to do and see in your neighbourhood or where you visitLivingSocial is a local commerce expert connecting merchants with our high value members.
LivingSocial offers accessible handpicked experiences at discounts of at least 50% on the coolest things to do and see in your neighbourhood or where you visitLivingSocial is a local commerce expert connecting merchants with our high value members.
So too did about 200 other people! All with their smartphones. Many immediately posting this experience to their social networks. While a bit crazy, this woodstock-like experience on the top of Diamond Head held great promise for travel marketing…Today’s travelers wants real experiences. They want to get out from behind the screen and reconnect with their community and see the world. They want chances to create memories. They can’t wait to tell real, authentic, cool stories about things they did on their day off or their night out. In a time-deprived world, we all need to make each one of these opportunities count. Each chance to decompress, get active, connect with friends, learn a new skill, or rekindle a romance is precious.
On the last morning of my recent vacation, I went to have the quintessential Honolulu experience when I climbed up Diamond Head at 6am to see the sunrise… I was told by a cab driver that it’s one of those 1000 things you need to do before you die. I made a plan to strike out at 5am and be there for the sunrise.
LivingSocial offers accessible handpicked experiences at discounts of at least 50% on the coolest things to do and see in your neighbourhood or where you visitLivingSocial is a local commerce expert connecting merchants with our high value members.
LivingSocial offers accessible handpicked experiences at discounts of at least 50% on the coolest things to do and see in your neighbourhood or where you visitLivingSocial is a local commerce expert connecting merchants with our high value members.
