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The Only REGIONAL Airport Development Conference in Europe




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regional airporT developMenT europe 2011




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Transform your regional airport Master
plan Through enhanced Facilities to increase
passenger Flow & airline attraction
Main Conference: 15th-16th March 2011 Masterclasses: 17th March 2011 Barcelona Princess Hotel, Barcelona, Spain

   Outstanding CEO Speaker Faculty!                                                        15+ Senior Executives include:
                                                                                           Michael Richter
                                                                                           COO
                                                                                           Pulkovo Airport
                                                                                           Chris Cain
                                                                                           Chairman, FARE - Forum for European
                                                                                           Regional Airports
Paul Kehoe            Philippe Bernand       Ulf Axelsson           Robert Deillon
CEO                   CEO                    CEO                    CEO                    Francois Bourienne
Birmingham            Lyon-Saint             Smaland Airport        Geneva International   Commercial Director
International Airport Exupery Airport                               Airport                BAA Glasgow Airport
                                                                                           David Gering
   The Essential Tool Kit: Everything You NEED To                                          Commercial Director
   Upgrade Your Regional Airport!                                                          Brussels South Charleroi Airport
                                                                                           Jack MacGowan
à The Future Of The Regional Aviation Industry                                             Commercial Director
   Latest update on policy and taxation initiatives and the drastic modifications to       Dublin Airport Authority
   your airport development                                                                Ricardo Lagoa
à Optimise Your Aero & Non Aeronautical Revenue Streams                                    Director of Marketing
   Exclusive insight into innovative business strategies & how successful                  ANA
   implementation tactics could turn you into a commercially leading regional airport      Luís Miguel Taborda
                                                                                           Aviation Marketing Team Coordinator
à The Big Attraction: Developing New Routes For Low Cost                                   ANA
  And Legacy Airlines
   Explore new airline attraction methods that are proving highly effective for            Brett Weihart
   Europe’s most prolific Route Developers                                                 Director of Aviation Business
                                                                                           Swedavia
à In It For The Long Haul: Sustainable Airport Development                                 & Deputy Managing Director
  Solutions                                                                                Landvetter Airport- Swedavia
   Stay at the forefront of innovation whilst ensuring your developments                   Anna Milanese
   remain economically sustinable                                                          Commercial & Marketing Manager
                                                                                           Cuneo Airport
à Getting The Right Infrastructure Plan
   Develop a winning infrastructure strategy to support passenger access for               Philippe Joppart
   your airport                                                                            Deputy Head of Unit –Airports
                                                                                           EURO CONTROL
   Tailor-made Interactive Masterclasses:                                                  Simon MacNamara
                                                                                           Deputy Director General
A A-Z Airline Attraction: Insider secrets to guarantee you get the airline you want!       European Regional Airline Association
   Luís Miguel Taborda, Aviation Marketing Team Coordinator, ANA
                                                                                                                       Ai




   Ricardo Lagoa, Director of Marketing, ANA                                               Paul Simmons
                                                                                                                           rli
                                                                                                                               n




                                                                                           Regional General Manager
                                                                                                                             e




B Community Alignment: Bringing airport development to life
                                                                                                                               In




                                                                                           Easy Jet
                                                                                                                                   si




   Chris Cain, Chairman, FARE- Forum for European Regional Airports
                                                                                                                                   gh
                                                                                                                                    t!




   Register online NOW to secure your place at this groundbreaking event!
    www.regionalairportseurope.com
A NEW FRONTIER FOR REGIONAL AIRPORTS...                                                  Hear about:
Dear Regional Airport Professional                                                    •	Lyon-Saint Exupery Airport’s
                                                                                        strategy for turning infrastructure
With a dramatic rise in passenger numbers combined with the over-expansion of           in and asset
International Hubs, airlines are looking for the most economically attractive         •	BAA Glasgow Airport’s
airports to add to their schedules... Do you have the commercial and                    utilisation of space to allow
operational development strategies in place to be in pole position for                  future development
new airline contracts?
                                                                                      •	Birmingham	International	
It’s no secret that with the end of the recession in sight, airlines are looking to     Airport’s innovative new
generate economically successful routes within Europe. So what does this mean           revenue streams
for regional airports? Now is the critical time to react and develop a new business   •	ANA’s	analysis of their alliance with
strategy and necessary infrastructure to satisfy the specific needs and objectives      National and Local tourist boards
of low cost and legacy airlines                                                       •	easyJet’s airport development
After in-depth research with 86 industry professionals including Edinburgh              requirements and plans
Airport, Barcelona Airport, Geneva Airport and Ryanair, we have devised
an event specific for you. This event is Regional Airport Development Europe
2011, which comprises of cutting edge sessions from business savvy airports,             The Executive Lounge
expanding airlines, as well as policy influencing European associations!
                                                                                      Who You Will Network
Critical topics include:                                                              With At Regional Airport
   Incorporating the latest innovative non-aero nautical revenue streams              Development Europe 2011
   being implemented at regional airports across Europe
                                                                                      Must attend event for experts from
   How to implement intermodality in your transport infrastructure to                 Regional Airports, Airport
   allow passengers easier access to your services                                    Operators, Low Cost & Legacy
   Ensure sustainable business development by applying tried and tested               Airlines & Government Officials
   methods of revenue diversification                                                 •	CEO
   Insight into airline incentives: understand the different options available        •	CFO
This business critical event has been specifically designed to showcase some          •	COO
of the most impressive and innovative airport revenue and facility development        •	Airport Director
projects in Europe and celebrates the feats behind them.                              •	Commercial Director
Save the date in your diary now: 15th-16th March 2011 so that nothing stands          •	Business Development Manager
in the way of attending this regional airport specific event.                         •	Facilities Manager
                                                                                      •	Operations Manager
Book your place today and benefit from expertise provided by the industry’s elite.
                                                                                      •	Route Development Manager
I look forward to meeting you in March in Barcelona!                                  •	Aviation Market Manager
Kind Regards,                                                                         If your role is linked to the strategic
                                                                                      or operational development of
                                                                                      regional airports this is the must-
                                                                                      attend meeting of the year for you!

Simon Wigfield, Conference Director
Transport IQ                                                                             Don’t Miss Out On...
                                                                                      • New contacts, new business: our
 P.S. Book your place today and network                                                  unrivalled networking opportunities
 with airports, airlines and authorities!                                                are designed to give you fundamental
                                                                                         face time with key decision makers
                                                                                         from across the industry
                                                                                      • The very best business
  Here’s what our customers had to say about our                                         intelligence! We have carefully
past aviation events...                                                                  selected each and every member of
                                                                                         our speaker faculty to ensure that
“Transport IQ has put together a great event for regional                                you hear from only the thought-
 airports with great insights from across the industry                                   leaders and pioneers in regional
 including airports, regulators and airlines.”                                           airport development
Justin Giddings, CEO, Avalon Airport                                                  •	 Benchmark against your peers
                                                                                         to maintain your market position.
“This forum is wonderfully relevant to Regional Airports.”                               Hear the mistakes made by your
                                                                                         competition to avoid possible
Neil Cooper, General Manager, Latrobe Regional Airport
                                                                                         oversights in your projects


    +44 (0)20 7368 9300                     www.regionalairportseurope.com                   construction@iqpc.co.uk
conFerence agenda day one | Tuesday 15Th March 2011
                      08.15 Registration and coffee                                                                14.00 International Success: Discover the development
                                                                                                                         strategies deployed by Europe’s largest airports
                      08.45 Chairperson’s opening remarks
                                                                                                                       • Learn how today’s established regional airports bridged the
                                                                                                                         gap from regional to international status to generate ideas
                                       The Future of Flight: Big Challenges & Opportunities                              for your development
                                       For the Regional Aviation Industry                                              • Implement airport-legacy airline alliances to guarantee
                                                                                                                         grandfather slots and commercially sustainable development
                      09.00 The Future of Regional Aviation: Turbulence or recovery                                    • How to include all development stakeholders to discuss
                          • How has the recession impacted regional airports and                                         airport specific niche route markets
                            where are the green shoots of recovery visible. Prepare for                                          Michael Richter, COO
                            success as the recovery gathers pace                                                                 PULKOvO AIRPORT
                          • To what extent will Single European Sky Air Traffic
                            Management Research (SESAR) change the future of                                       14.45 Sustainable Business Development: Don’t allow your
                            airport management with the proposed development of a                                        wings to be clipped
                            Single European Sky                                                                        • Ensure that your project does not fall by the way side if
                          • Find out how the Climate Change Debate, European                                             economic conditions force recession




                                                                                                    Airport Traffic Growth
                                                                                                  Award - 33% Passenger
                            Emissions Trading Scheme, environmental taxation,                                          • Utilise all commercial revenues effectively to allow for
                            opposition to airport development and bio fuels impact the                                   future development
                            aviation industry by 2020                                                                  • Public and private investment: what are the options, their
                          • How to react and adapt to existing and prospective policy as                                 advantages and drawbacks and how to optimise your capital
                            well as taxation initiatives to prepare for the road ahead                                   and equity funding strategies
                                                                                                                       • Ensure airport diversification by acquiring charter, regional
                                       Chris Cain, Chairman

                                                                                                  Increase
                                                                                                                         and international routes to develop into a multipurpose airport
                                       FARE- FORUM FOR EUROPEAN REGIONAL AIRPORTS
                                                                                                                         David Gering, Commercial Director
                                                                                                                         BRUSSELS SOUTH CHARLEROI AIRPORT
                                       Airport To Business: The Strategic Transition                               15.30 Meeting The Demands Of The Passenger: The secret to
                                                                                                                         airport success
                      09.45 Trying to Create a Great Experience for the Passenger
                                                                                                                       • Generate high quality airport customer experience &
                          • Explore challenges faced by regional airports in the light of
            Exclusive CEO Insight




                                                                                                                         benchmarks to increase passenger flow
                            increasing passenger travel on regional routes to avoid
                                                                                                                       • Act upon passenger attitudes to reduce the gap between
                                                                                                           Commercial Strategy




                            possible overnight stays
                                                                                                                         your airport and customers
                          • Discover the reasons why airlines find airports who put
                                                                                                                       • Understand customer spending behaviour to enhance the
                            passengers first more attractive
                                                                                                                         usability of your non aeronautical revenue streams
                          • Match new facilities with the demands of the passengers to                                 • Implement sources of value creation such as new related
                            encourage airlines into contracts                                                            business and improved retail & car parks and airline
                            Paul Kehoe, CEO                                                                              relationships to generate positive customer experience
                                                                                                         Insight




                            BIRMINGHAM INTERNATIONAL AIRPORT
                                                                                                                                 Jack MacGowan, Commercial Director
                      10.30 Morning Coffee & Networking                                                                          DUBLIN AIRPORT AUTHORITY

                      11.15 Capacity Concerns: How can you ensure your development                                 16.15 Afternoon Tea & Networking
                            strategies enable the fulfilment of airport potential
                                                                                                                   16.45 Aviation & Tourism: Creating a sustainable relationship
                          • Achieve your optimal airport productivity level to ensure potential
                                                                                                                       • How to promote your airport in foreign markets to attract
                            aero and non-aeronautical revenue streams are maximised
                                                                                                                         increased tourism and boost your financial growth
                          • Facilitate flight predictability and punctuality to decrease
                                                                                                                       • Develop inbound tourism markets through cooperative
                            financial risk and generate a better customer service
                                                                                                                         marketing activities with tourism boards in target
                          • Discover how Single European Sky and SESAR are going
                                                                                                                         international markets and increase passenger flow
                            to impact your facilities operations to ensure your
                            developments are not delayed                                                               • Work with airline partners to ensure the impacts of the
                                                                                                                         marketing campaigns are maximised and guarantee a
                                       Philippe Joppart, Deputy Head of Unit- Airports
                                                                                                                         return on investment
                                       EUROCONTROL
                                                                                                                                 Luis Miguel Taborda, Aviation Marketing Team Coordinator
                      12.00 Align Community Interests With Airport Development                                                   ANA
                          • Encourage your community to attract in bound traffic and
                                                                                                                   17.30 How a secondary regional airport can develop and
Baltic Global Access Project




                            work with local business to provide the services they
  Co-Founder of the South




                                                                                                                         survive in Italy?
                            require to promote tourism in the region
                          • Generate employment opportunities to ensure economic                                       • Discover the un-served opportunities of the market to
                            growth within your regional community                                                        maximise potential economic gains to be made
                          • Explore innovative marketing strategies to maximise                                        • Establish a strong, “human-business” relationship with
                            commercial and community benefits                                                            airlines and customers to secure a sustainable future
                          • What is an airports role in improving regional connectivity                                • Identify the real mission of development for our airport:
                            and securing World, European, Regional city status                                           keeping “the mind in sky and feet in the ground”
                                                                                                                         Anna Milanese, Commercial & Marketing Manager
                                       Ulf Axelsson, CEO
                                                                                                                         CUNEO AIRPORT
                                       SMALAND AIRPORT
                      12.45 Lunch & Networking                                                                     18.15 Speed Networking!
                                                                                                                       • Prepare a short pitch and bring stacks of business cards to
                                                                                                                         maximise this networking opportunity




                                           Register now by calling: +44 (0) 20 7368 9300
conFerence agenda day Two | wednesday 16Th March 2011
          08.15 Registration and coffee                                                                  14.00 Airport Architectural Excellence: Using design to
                                                                                                               increase revenue
          08.45 Chairperson’s opening remarks
                                                                                                             • Identify with an efficient airport layout that promotes ease




                                                                                              £31 Million Terminal
                                                                                                               of use non aeronautical revenue streams
                            Flawless Facilities: The Secret To Any Successful                                • How can flooring, lighting, seating and natural light pull




                                                                                            Expansion Strategy
                            Airport for the Regional Aviation Industry                                         passenger traffic towards retail intensive areas
                                                                                                             • How to organise retail layout to maximise customer purchases
          09.00 Transform your Infrastructure Into An Asset: Lyon-Saint                                                    Francois Bourienne, Commercial Director
                Exupery Airport & TGv                                                                                      BAA GLASGOW AIRPORT
              • How to develop and promote rail links to attract tour
                operators and passengers with easy access to and from                                    14.45 Baggage Efficiency: The secret to airline attraction
                your airport                                                                                 • Discover why reliable baggage handling is the key
Exclusive CEO Insight




              • Learn how Lyon Airport successfully managed to create a                                        requirement for any low-cost airline.
                direct link to the TGV to incorporate a similar system for                                   • Implement separate baggage systems for low cost airlines
                your airport                                                                                   to allow for airline turn around
              • Ways to improve passenger/airport relations and increase                                     • Discover the latest systems that reduce the risk of lost
                the passenger numbers on your support transport                                                baggage and customer dissatisfaction to increase your
                infrastructure                                                                                 reputation amongst airlines and passengers
                            Philippe Bernand, CEO                                                                          visit www.regionalairportseurope.com
                            LYON-SAINT ExUPERY AIRPORT                                                                     for speaker updates
          09.45 Large Airplane Accommodation: How to upgrade your
                airport to meet the needs of large aircraft                                                                Airline Attraction: ‘Forget short term alliances,
              • How to develop existing runways to allow larger planes to                                                  we are in it for the long haul’
                land and increase landing fee revenue for your business
              • Extension strategies that can accommodate large aircraft                                 15.30 Route Development: In-depth insight into
                and in turn attract legacy airlines                                                            airline requirements
              • Understand how airport expansion and long haul route                                         • Attract large tour operators to demonstrate a guaranteed
                                                                                            Easy Jet’s Route Strategy




                development can result in increased passengers through                                         passenger supply to meet airline demand
                                                                                              Exclusive Insight into




                retail intensive lounges                                                                     • Share the financial risk of the 1st year of the route to
                                                                                                               demonstrate confidence of success to airline
                Simon MacNamara, Deputy Director General
                                                                                                             • Ensure positive customer experience to increase your
                EUROPEAN REGIONAL AIRLINE ASSOCIATION
                                                                                                               airports reputation within the aviation industry
          10.30 Morning Coffee & Networking
                                                                                                                           Paul Simmons, Regional General Manager
          11.15 Security Screening Catch 22: Efficiency vs. Effectiveness                                                  EASY JET (Tentative)
              • Implement efficient security screening by creating more
                                                                                                         16.15 Afternoon Tea & Networking
                check points to allow for a better customer experience
              • Speed vs. Safety: how to ensure both are maintained during                               16.45 The Airline/Airport Commercial Relationship:
                security screening                                                                             Supporting new airline opportunities
              • Reduce the invasion of passenger privacy by implementing                                     • Identify your market to make the right commercial decision
                the latest security systems                                                                    including catchments, demand potential
                            visit www.regionalairportseurope.com                                               and substitutes
                            for speaker updates                                                              • Creating a win-win airline/airport partnership with the right
                                                                                                               commercial and risk sharing arrangement
          12.00              Creative ways of accommodating increased passenger
                                                                                                             • Understand commercial negotiation skills in striking
                            growth despite expansion limitations
                                                                                                               new deals with airlines
                          • Ensure adequate planning and infrastructure allocation to
                                                                                                                           Brett Weihart, Director of Aviation Business
                            reduce possible expansion oversights
                                                                                                                           SWEDAvIA
                         • Implement a cost conscious management approach to
                                                                                                                           & Deputy Managing Director
                            guarantee your projects delivered on budget
                                                                                                                           LANDvETTER AIRPORT- SWEDAvIA
                         • Secure efficient IT solutions for your terminal expansions to
                            support passenger and facility growth                                        17.30 Chairperson’s Closing Remarks
                         • Interact with airport users and partners to collectively solve
                            any expansion oversights                                                     17.45 End of Conference
                            Robert Deillon, CEO
                            GENEvA INTERNATIONAL AIRPORT
                                                                                                                        “A well chosen group and well rounded
          12.45 Lunch & Networking
                                                                                                                         agenda covering a very broad base of
                                                                                                                         experience and knowledge.”
                                                                                                                        Bill Burke, CEO, Mildura Airport – Previous Attendee




                           Visit the download centre for your free resources including complimentary
                                 interviews, reports & articles www.regionalairportseurope.com


                                        www.regionalairportseurope.com
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 Thursday 17Th March 2011 - MasTerclass




                                                                                                                                             AC va
                                                                                                                                             Si ESS e f
                                                                                                                                               gn P r o
                                                                                                                                               C lu

                                                                                                                                                 up AS m t
Master Class A : 08.30 - 11.30




                                                                                                                                                   f o S t o hi s
                                                                                                                                                      r
  A-Z Airline Attraction: Insider secrets to guarantee




                                                                                                                                                            ga eve
you get the airline you want




                                                                                                                                                              i n nt
Masterclass Leaders:
Luís Miguel Taborda, Aviation Marketing Team Coordinator, ANA
In Luis’ 10 year career at Aeroportos de Portugal he has worked in a variety of roles for the Aviation Marketing department where he is currently Team Coordinator. Luis’
responsibilities include air transport sector strategic analysis, development and implementation of successful marketing strategies in addition to network expansion projects.
Since joining ANA Luis’ was part of the technical team that produced a study looking at route development funds in Portugal, he also participated in ANA’s international
marketing projects in Goa and Peru.

Ricardo Lagoa, Director of Marketing, ANA
Ricardo started the professional path in the aviation industry at KLM Royal Dutch Airline’s sales department progressing to Marketing Coordinator for Portugal where he stayed
until his departure in 2001. Since then he has been working for the Portuguese airport authority ANA Aeroportos de Portugal developing functions mainly related to aviation
marketing. Ricardo’s main focus has been on route development activity, he has been based at Porto Airport for several years. However, more recently he has been part of the
team responsible for the air transport development (passenger and cargo) at Portugal’s latest airport, Alentejo Airport.

Masterclass Synopsis
Treat Airlines As You Would A Passenger
   Discover the benefits of conducting market research and analysis of current airline requirements to specifically target the airline you need to
   further development
   Learn what criteria to look for during these research stage to maximise the chance of successful airline acquisition
Route Development Strategies
   Participate in an interactive discussion focused around the differing methods of airline attraction effectively implemented by your nearest competitors
   Discover which method is most appropriate to you and your airports needs to guarantee success
Business Critical Strategies
   Actively partake in this revenue securing session to guarantee your airport develops into the Hub you know it should be



Master Class B : 12.30 - 15.30
      Community Alignment: Bringing airport development to life
Masterclass Leader: Chris Cain, Chairman, FARE- Forum for European Regional Airports
Mr. Chris Cain is the Chair of the Forum of Regional European Airports and a strategic aviation consultant working in the UK and North America. Formerly Project Director of
the Airport Development Team at Newquay Cornwall Airport (NCA) Mr. Cain was responsible for acquiring and setting a new strategic direction for the airport, leading its
transition from military to civilian licensed operation, devising and project managing a major capital investment program, and driving forward its commercial development. His
work at NCA won awards from the European Regions Airline Association and the Institution of Civil Engineers. Mr. Cain also played a key role in developing the United
Kingdom’s national Air Transport Plan, where he focused on regional airports and air services and co-authored those aspects of the document. He was subsequently involved
in important follow-on implementation work arising from the plan including preparation of Guidance on Airport Master plans; he also secured EU approval for regional Route
Development Funds in the UK and a number of other significant airport related state aid approvals, led a cross-departmental review of the MRO sector in the UK and has
worked extensively on airport surface access and environmental issues.

Masterclass Synopsis
Is Community Alignment Really That Important?
   Discover the benefits of creating a long standing alliance with local tourist boards and local Governments when executing airport
   development strategies
   Implement join venture tactics to guarantee an increase in passenger through flow and local economic standards
International Marketing
   An in-depth debate revolving around the promotion of airport marketing throughout the world.
   Discover what benefits international marketing can bring to your airport and local community in terms of reputation and revenue
All For One, One For All
   Ensure growth in the local economy and an increase in airline, tourist and passenger numbers through project partnering


à Do you have a solution that would help a Commercial Director develop their airport?                                                    Media sponsors:
   Our delegates are actively looking for fresh and innovative strategic and physical solutions to assist in the
   development of regional airports

à Are you an efficient baggage system provider?
à Do you supply advice on route development?
à Can you provide innovations in airport design and construction?
   If you have a solution that would benefit Commercial Directors then Transport IQ can help you get your
   message across to these potential clients and place your company in prime position at this industry
   renowned event.
   For sponsorship opportunities contact George Shaw directly on +44 (0)207 368 9300 or sponsor@iqpc.co.uk
   or visit www.regionalairportseurope.com to discuss the right package for your organisation.




      +44 (0)20 7368 9300                                www.regionalairportseurope.com                                               construction@iqpc.co.uk
regional airporT developMenT europe 2011                                                                                                           5 WAYS TO REGISTER
                             Transform your regional airport Master                                                                                                             Online: www.regionalairportseurope.com
                             plan Through enhanced Facilities to increase                                                                                                       Tel:    +44 (0) 20 7368 9300
                             passenger Flow & airline attraction                                                                                                                Fax: +44 (0) 20 7368 9301
                                                                                                                                                                                Email: construction@iqpc.co.uk
                             Main Conference: 15th-16th March 2011 Masterclasses: 17th March 2011
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Regional airport development_europe_6pp_slid_epdf

  • 1. The Only REGIONAL Airport Development Conference in Europe to gist Jan Sa 300 an ar y by re 7th € er u ve i f d p 20 1 up yo ay 11 regional airporT developMenT europe 2011 u Transform your regional airport Master plan Through enhanced Facilities to increase passenger Flow & airline attraction Main Conference: 15th-16th March 2011 Masterclasses: 17th March 2011 Barcelona Princess Hotel, Barcelona, Spain Outstanding CEO Speaker Faculty! 15+ Senior Executives include: Michael Richter COO Pulkovo Airport Chris Cain Chairman, FARE - Forum for European Regional Airports Paul Kehoe Philippe Bernand Ulf Axelsson Robert Deillon CEO CEO CEO CEO Francois Bourienne Birmingham Lyon-Saint Smaland Airport Geneva International Commercial Director International Airport Exupery Airport Airport BAA Glasgow Airport David Gering The Essential Tool Kit: Everything You NEED To Commercial Director Upgrade Your Regional Airport! Brussels South Charleroi Airport Jack MacGowan à The Future Of The Regional Aviation Industry Commercial Director Latest update on policy and taxation initiatives and the drastic modifications to Dublin Airport Authority your airport development Ricardo Lagoa à Optimise Your Aero & Non Aeronautical Revenue Streams Director of Marketing Exclusive insight into innovative business strategies & how successful ANA implementation tactics could turn you into a commercially leading regional airport Luís Miguel Taborda Aviation Marketing Team Coordinator à The Big Attraction: Developing New Routes For Low Cost ANA And Legacy Airlines Explore new airline attraction methods that are proving highly effective for Brett Weihart Europe’s most prolific Route Developers Director of Aviation Business Swedavia à In It For The Long Haul: Sustainable Airport Development & Deputy Managing Director Solutions Landvetter Airport- Swedavia Stay at the forefront of innovation whilst ensuring your developments Anna Milanese remain economically sustinable Commercial & Marketing Manager Cuneo Airport à Getting The Right Infrastructure Plan Develop a winning infrastructure strategy to support passenger access for Philippe Joppart your airport Deputy Head of Unit –Airports EURO CONTROL Tailor-made Interactive Masterclasses: Simon MacNamara Deputy Director General A A-Z Airline Attraction: Insider secrets to guarantee you get the airline you want! European Regional Airline Association Luís Miguel Taborda, Aviation Marketing Team Coordinator, ANA Ai Ricardo Lagoa, Director of Marketing, ANA Paul Simmons rli n Regional General Manager e B Community Alignment: Bringing airport development to life In Easy Jet si Chris Cain, Chairman, FARE- Forum for European Regional Airports gh t! Register online NOW to secure your place at this groundbreaking event! www.regionalairportseurope.com
  • 2. A NEW FRONTIER FOR REGIONAL AIRPORTS... Hear about: Dear Regional Airport Professional • Lyon-Saint Exupery Airport’s strategy for turning infrastructure With a dramatic rise in passenger numbers combined with the over-expansion of in and asset International Hubs, airlines are looking for the most economically attractive • BAA Glasgow Airport’s airports to add to their schedules... Do you have the commercial and utilisation of space to allow operational development strategies in place to be in pole position for future development new airline contracts? • Birmingham International It’s no secret that with the end of the recession in sight, airlines are looking to Airport’s innovative new generate economically successful routes within Europe. So what does this mean revenue streams for regional airports? Now is the critical time to react and develop a new business • ANA’s analysis of their alliance with strategy and necessary infrastructure to satisfy the specific needs and objectives National and Local tourist boards of low cost and legacy airlines • easyJet’s airport development After in-depth research with 86 industry professionals including Edinburgh requirements and plans Airport, Barcelona Airport, Geneva Airport and Ryanair, we have devised an event specific for you. This event is Regional Airport Development Europe 2011, which comprises of cutting edge sessions from business savvy airports, The Executive Lounge expanding airlines, as well as policy influencing European associations! Who You Will Network Critical topics include: With At Regional Airport Incorporating the latest innovative non-aero nautical revenue streams Development Europe 2011 being implemented at regional airports across Europe Must attend event for experts from How to implement intermodality in your transport infrastructure to Regional Airports, Airport allow passengers easier access to your services Operators, Low Cost & Legacy Ensure sustainable business development by applying tried and tested Airlines & Government Officials methods of revenue diversification • CEO Insight into airline incentives: understand the different options available • CFO This business critical event has been specifically designed to showcase some • COO of the most impressive and innovative airport revenue and facility development • Airport Director projects in Europe and celebrates the feats behind them. • Commercial Director Save the date in your diary now: 15th-16th March 2011 so that nothing stands • Business Development Manager in the way of attending this regional airport specific event. • Facilities Manager • Operations Manager Book your place today and benefit from expertise provided by the industry’s elite. • Route Development Manager I look forward to meeting you in March in Barcelona! • Aviation Market Manager Kind Regards, If your role is linked to the strategic or operational development of regional airports this is the must- attend meeting of the year for you! Simon Wigfield, Conference Director Transport IQ Don’t Miss Out On... • New contacts, new business: our P.S. Book your place today and network unrivalled networking opportunities with airports, airlines and authorities! are designed to give you fundamental face time with key decision makers from across the industry • The very best business Here’s what our customers had to say about our intelligence! We have carefully past aviation events... selected each and every member of our speaker faculty to ensure that “Transport IQ has put together a great event for regional you hear from only the thought- airports with great insights from across the industry leaders and pioneers in regional including airports, regulators and airlines.” airport development Justin Giddings, CEO, Avalon Airport • Benchmark against your peers to maintain your market position. “This forum is wonderfully relevant to Regional Airports.” Hear the mistakes made by your competition to avoid possible Neil Cooper, General Manager, Latrobe Regional Airport oversights in your projects +44 (0)20 7368 9300 www.regionalairportseurope.com construction@iqpc.co.uk
  • 3. conFerence agenda day one | Tuesday 15Th March 2011 08.15 Registration and coffee 14.00 International Success: Discover the development strategies deployed by Europe’s largest airports 08.45 Chairperson’s opening remarks • Learn how today’s established regional airports bridged the gap from regional to international status to generate ideas The Future of Flight: Big Challenges & Opportunities for your development For the Regional Aviation Industry • Implement airport-legacy airline alliances to guarantee grandfather slots and commercially sustainable development 09.00 The Future of Regional Aviation: Turbulence or recovery • How to include all development stakeholders to discuss • How has the recession impacted regional airports and airport specific niche route markets where are the green shoots of recovery visible. Prepare for Michael Richter, COO success as the recovery gathers pace PULKOvO AIRPORT • To what extent will Single European Sky Air Traffic Management Research (SESAR) change the future of 14.45 Sustainable Business Development: Don’t allow your airport management with the proposed development of a wings to be clipped Single European Sky • Ensure that your project does not fall by the way side if • Find out how the Climate Change Debate, European economic conditions force recession Airport Traffic Growth Award - 33% Passenger Emissions Trading Scheme, environmental taxation, • Utilise all commercial revenues effectively to allow for opposition to airport development and bio fuels impact the future development aviation industry by 2020 • Public and private investment: what are the options, their • How to react and adapt to existing and prospective policy as advantages and drawbacks and how to optimise your capital well as taxation initiatives to prepare for the road ahead and equity funding strategies • Ensure airport diversification by acquiring charter, regional Chris Cain, Chairman Increase and international routes to develop into a multipurpose airport FARE- FORUM FOR EUROPEAN REGIONAL AIRPORTS David Gering, Commercial Director BRUSSELS SOUTH CHARLEROI AIRPORT Airport To Business: The Strategic Transition 15.30 Meeting The Demands Of The Passenger: The secret to airport success 09.45 Trying to Create a Great Experience for the Passenger • Generate high quality airport customer experience & • Explore challenges faced by regional airports in the light of Exclusive CEO Insight benchmarks to increase passenger flow increasing passenger travel on regional routes to avoid • Act upon passenger attitudes to reduce the gap between Commercial Strategy possible overnight stays your airport and customers • Discover the reasons why airlines find airports who put • Understand customer spending behaviour to enhance the passengers first more attractive usability of your non aeronautical revenue streams • Match new facilities with the demands of the passengers to • Implement sources of value creation such as new related encourage airlines into contracts business and improved retail & car parks and airline Paul Kehoe, CEO relationships to generate positive customer experience Insight BIRMINGHAM INTERNATIONAL AIRPORT Jack MacGowan, Commercial Director 10.30 Morning Coffee & Networking DUBLIN AIRPORT AUTHORITY 11.15 Capacity Concerns: How can you ensure your development 16.15 Afternoon Tea & Networking strategies enable the fulfilment of airport potential 16.45 Aviation & Tourism: Creating a sustainable relationship • Achieve your optimal airport productivity level to ensure potential • How to promote your airport in foreign markets to attract aero and non-aeronautical revenue streams are maximised increased tourism and boost your financial growth • Facilitate flight predictability and punctuality to decrease • Develop inbound tourism markets through cooperative financial risk and generate a better customer service marketing activities with tourism boards in target • Discover how Single European Sky and SESAR are going international markets and increase passenger flow to impact your facilities operations to ensure your developments are not delayed • Work with airline partners to ensure the impacts of the marketing campaigns are maximised and guarantee a Philippe Joppart, Deputy Head of Unit- Airports return on investment EUROCONTROL Luis Miguel Taborda, Aviation Marketing Team Coordinator 12.00 Align Community Interests With Airport Development ANA • Encourage your community to attract in bound traffic and 17.30 How a secondary regional airport can develop and Baltic Global Access Project work with local business to provide the services they Co-Founder of the South survive in Italy? require to promote tourism in the region • Generate employment opportunities to ensure economic • Discover the un-served opportunities of the market to growth within your regional community maximise potential economic gains to be made • Explore innovative marketing strategies to maximise • Establish a strong, “human-business” relationship with commercial and community benefits airlines and customers to secure a sustainable future • What is an airports role in improving regional connectivity • Identify the real mission of development for our airport: and securing World, European, Regional city status keeping “the mind in sky and feet in the ground” Anna Milanese, Commercial & Marketing Manager Ulf Axelsson, CEO CUNEO AIRPORT SMALAND AIRPORT 12.45 Lunch & Networking 18.15 Speed Networking! • Prepare a short pitch and bring stacks of business cards to maximise this networking opportunity Register now by calling: +44 (0) 20 7368 9300
  • 4. conFerence agenda day Two | wednesday 16Th March 2011 08.15 Registration and coffee 14.00 Airport Architectural Excellence: Using design to increase revenue 08.45 Chairperson’s opening remarks • Identify with an efficient airport layout that promotes ease £31 Million Terminal of use non aeronautical revenue streams Flawless Facilities: The Secret To Any Successful • How can flooring, lighting, seating and natural light pull Expansion Strategy Airport for the Regional Aviation Industry passenger traffic towards retail intensive areas • How to organise retail layout to maximise customer purchases 09.00 Transform your Infrastructure Into An Asset: Lyon-Saint Francois Bourienne, Commercial Director Exupery Airport & TGv BAA GLASGOW AIRPORT • How to develop and promote rail links to attract tour operators and passengers with easy access to and from 14.45 Baggage Efficiency: The secret to airline attraction your airport • Discover why reliable baggage handling is the key Exclusive CEO Insight • Learn how Lyon Airport successfully managed to create a requirement for any low-cost airline. direct link to the TGV to incorporate a similar system for • Implement separate baggage systems for low cost airlines your airport to allow for airline turn around • Ways to improve passenger/airport relations and increase • Discover the latest systems that reduce the risk of lost the passenger numbers on your support transport baggage and customer dissatisfaction to increase your infrastructure reputation amongst airlines and passengers Philippe Bernand, CEO visit www.regionalairportseurope.com LYON-SAINT ExUPERY AIRPORT for speaker updates 09.45 Large Airplane Accommodation: How to upgrade your airport to meet the needs of large aircraft Airline Attraction: ‘Forget short term alliances, • How to develop existing runways to allow larger planes to we are in it for the long haul’ land and increase landing fee revenue for your business • Extension strategies that can accommodate large aircraft 15.30 Route Development: In-depth insight into and in turn attract legacy airlines airline requirements • Understand how airport expansion and long haul route • Attract large tour operators to demonstrate a guaranteed Easy Jet’s Route Strategy development can result in increased passengers through passenger supply to meet airline demand Exclusive Insight into retail intensive lounges • Share the financial risk of the 1st year of the route to demonstrate confidence of success to airline Simon MacNamara, Deputy Director General • Ensure positive customer experience to increase your EUROPEAN REGIONAL AIRLINE ASSOCIATION airports reputation within the aviation industry 10.30 Morning Coffee & Networking Paul Simmons, Regional General Manager 11.15 Security Screening Catch 22: Efficiency vs. Effectiveness EASY JET (Tentative) • Implement efficient security screening by creating more 16.15 Afternoon Tea & Networking check points to allow for a better customer experience • Speed vs. Safety: how to ensure both are maintained during 16.45 The Airline/Airport Commercial Relationship: security screening Supporting new airline opportunities • Reduce the invasion of passenger privacy by implementing • Identify your market to make the right commercial decision the latest security systems including catchments, demand potential visit www.regionalairportseurope.com and substitutes for speaker updates • Creating a win-win airline/airport partnership with the right commercial and risk sharing arrangement 12.00 Creative ways of accommodating increased passenger • Understand commercial negotiation skills in striking growth despite expansion limitations new deals with airlines • Ensure adequate planning and infrastructure allocation to Brett Weihart, Director of Aviation Business reduce possible expansion oversights SWEDAvIA • Implement a cost conscious management approach to & Deputy Managing Director guarantee your projects delivered on budget LANDvETTER AIRPORT- SWEDAvIA • Secure efficient IT solutions for your terminal expansions to support passenger and facility growth 17.30 Chairperson’s Closing Remarks • Interact with airport users and partners to collectively solve any expansion oversights 17.45 End of Conference Robert Deillon, CEO GENEvA INTERNATIONAL AIRPORT “A well chosen group and well rounded 12.45 Lunch & Networking agenda covering a very broad base of experience and knowledge.” Bill Burke, CEO, Mildura Airport – Previous Attendee Visit the download centre for your free resources including complimentary interviews, reports & articles www.regionalairportseurope.com www.regionalairportseurope.com
  • 5. m AL imu ax L- m Thursday 17Th March 2011 - MasTerclass AC va Si ESS e f gn P r o C lu up AS m t Master Class A : 08.30 - 11.30 f o S t o hi s r A-Z Airline Attraction: Insider secrets to guarantee ga eve you get the airline you want i n nt Masterclass Leaders: Luís Miguel Taborda, Aviation Marketing Team Coordinator, ANA In Luis’ 10 year career at Aeroportos de Portugal he has worked in a variety of roles for the Aviation Marketing department where he is currently Team Coordinator. Luis’ responsibilities include air transport sector strategic analysis, development and implementation of successful marketing strategies in addition to network expansion projects. Since joining ANA Luis’ was part of the technical team that produced a study looking at route development funds in Portugal, he also participated in ANA’s international marketing projects in Goa and Peru. Ricardo Lagoa, Director of Marketing, ANA Ricardo started the professional path in the aviation industry at KLM Royal Dutch Airline’s sales department progressing to Marketing Coordinator for Portugal where he stayed until his departure in 2001. Since then he has been working for the Portuguese airport authority ANA Aeroportos de Portugal developing functions mainly related to aviation marketing. Ricardo’s main focus has been on route development activity, he has been based at Porto Airport for several years. However, more recently he has been part of the team responsible for the air transport development (passenger and cargo) at Portugal’s latest airport, Alentejo Airport. Masterclass Synopsis Treat Airlines As You Would A Passenger Discover the benefits of conducting market research and analysis of current airline requirements to specifically target the airline you need to further development Learn what criteria to look for during these research stage to maximise the chance of successful airline acquisition Route Development Strategies Participate in an interactive discussion focused around the differing methods of airline attraction effectively implemented by your nearest competitors Discover which method is most appropriate to you and your airports needs to guarantee success Business Critical Strategies Actively partake in this revenue securing session to guarantee your airport develops into the Hub you know it should be Master Class B : 12.30 - 15.30 Community Alignment: Bringing airport development to life Masterclass Leader: Chris Cain, Chairman, FARE- Forum for European Regional Airports Mr. Chris Cain is the Chair of the Forum of Regional European Airports and a strategic aviation consultant working in the UK and North America. Formerly Project Director of the Airport Development Team at Newquay Cornwall Airport (NCA) Mr. Cain was responsible for acquiring and setting a new strategic direction for the airport, leading its transition from military to civilian licensed operation, devising and project managing a major capital investment program, and driving forward its commercial development. His work at NCA won awards from the European Regions Airline Association and the Institution of Civil Engineers. Mr. Cain also played a key role in developing the United Kingdom’s national Air Transport Plan, where he focused on regional airports and air services and co-authored those aspects of the document. He was subsequently involved in important follow-on implementation work arising from the plan including preparation of Guidance on Airport Master plans; he also secured EU approval for regional Route Development Funds in the UK and a number of other significant airport related state aid approvals, led a cross-departmental review of the MRO sector in the UK and has worked extensively on airport surface access and environmental issues. Masterclass Synopsis Is Community Alignment Really That Important? Discover the benefits of creating a long standing alliance with local tourist boards and local Governments when executing airport development strategies Implement join venture tactics to guarantee an increase in passenger through flow and local economic standards International Marketing An in-depth debate revolving around the promotion of airport marketing throughout the world. Discover what benefits international marketing can bring to your airport and local community in terms of reputation and revenue All For One, One For All Ensure growth in the local economy and an increase in airline, tourist and passenger numbers through project partnering à Do you have a solution that would help a Commercial Director develop their airport? Media sponsors: Our delegates are actively looking for fresh and innovative strategic and physical solutions to assist in the development of regional airports à Are you an efficient baggage system provider? à Do you supply advice on route development? à Can you provide innovations in airport design and construction? If you have a solution that would benefit Commercial Directors then Transport IQ can help you get your message across to these potential clients and place your company in prime position at this industry renowned event. For sponsorship opportunities contact George Shaw directly on +44 (0)207 368 9300 or sponsor@iqpc.co.uk or visit www.regionalairportseurope.com to discuss the right package for your organisation. +44 (0)20 7368 9300 www.regionalairportseurope.com construction@iqpc.co.uk
  • 6. regional airporT developMenT europe 2011 5 WAYS TO REGISTER Transform your regional airport Master Online: www.regionalairportseurope.com plan Through enhanced Facilities to increase Tel: +44 (0) 20 7368 9300 passenger Flow & airline attraction Fax: +44 (0) 20 7368 9301 Email: construction@iqpc.co.uk Main Conference: 15th-16th March 2011 Masterclasses: 17th March 2011 Barcelona Princess Hotel, Barcelona, Spain Post: your booking form to IQPC Ltd. Customer Services 2nd Floor, 129 Wilton Road To speed registration, please provide the priority code located on the mailing label or in the box below. London SW1V 1JZ My registration code is SLIDE Please contact our database manager on +44 (0) 20 7368 9300 or at database@iqpc.co.uk quoting the registration Team Discounts* code above to inform us of any changes or to remove your details. Register 3 places for the price of 2! IQPC recognises the value of learning in teams. Group bookings at the same time from the same company receive a discount. In order Delegate Rates to qualify for the 3 for 2 offer, registrants from the same company must register at the same time. Team discounts cannot be used in Register and pay by Register and pay by Standard conjunction with any other offer. Package 17th January 2011* 28th January 2011* Price All Access Pass €2,397+ VAT €2,497+ VAT €2,697 + VAT Venue and Accommodation Conference + 2 Masterclasses Save €300 Save €200 Venue: Barcelona Princess Hotel €1,848+ VAT €1,948 + VAT Conference + 1 Masterclass** €2,098 + VAT Avinguda Diagonal, 1 Save €250 Save 150 08019 Barcelona €1,299+ VAT €1,399+ VAT Spain Conference only €1,499 + VAT Tel. (+34) 933 56 10 00 Save €200 Save €100 For more information on the venue please visit Masterclass only** €599 + VAT www.regionalairportseurope.com ACCOMMODATION: Overnight accommodation is not included in the registration fee. 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