2. The world is changing and India is also
keeping pace with it.
The lifestyle of the consumer is changing due
to advent of new technology, increase in
mobility, increase in disposable income, and
media exposure etc
Todays consumer is more knowledgeable and
more demanding and one such industry
, which has made an phenomenal impact on
our daily lives is Retail.
Dr.Ritu Bajaj
6. Retail is one of the pillars of our economy and
accounts for 14% of our country’s GDP.
The indian market is estimated to be Us $ 450
billion and one of the top five retail markets in
the world by economic value.
India has emerged as the fourth largest economy
in the world in terms of Purchasing Power Parity
Almost 21 million people are believed to be
employed in the retail sector, which comprises of
7% of the total national workforce
Dr.Ritu Bajaj
7. Retail – derived from the French word
“retailer”, which means to break bulk
Retailing- last stage in the movement of
goods and services to the consumer
Retail consists of- all activities involved
in the marketing of goods and services
directly to the consumers for their
personal, family or household use
Dr.Ritu Bajaj
7
8. Manufacturer Manufacturer Manufacturer
Wholesaler
Retailer
Retailer
Feedback
Consumer Consumer Consumer
Retail may be redefined as first point of customer contact
Dr.Ritu Bajaj
8
14. RetailTrainees
Department Managers
Store Managers
Visual merchandisers
Sales Floor Executives
Technical Support Managers
Mall Managers
Dr.Ritu Bajaj
15. Wills Lifestyle Numero Uno John Players
Reebok Arrow Parx
Puma Pepe Jeans Lotto
UCB Tommy Hifliger Zodiac
Levi’s Planet Sports Kidswear
Allen Solly The Collective Catmoss
Koutons Planet Fashion Liliput
Van Heusen Provogue Gini & jony
Fabindia Mango Okaidi
Spykar BHPC
Lee Calvin Klein
Louis Philippe Esprit
FCUK s.Oliver
Zara Celio
Promod Paul & Shark
Dr.Ritu Bajaj