Presentatie over het optimaal inrichten van je Google Analytics account. Hoe haal je nog meer uit je huidige implementatie.

1. Optimale inrichting
Google Analytics
Andre Scholten, Web Analytics Consultant

2. André Scholten
http://andrescholten.nl
http://twitter.com/AndreScholten

3. Agenda
 Scripts
 Inrichting Google Analytics
 Google Analytics + Tools
 Q&A (mag ook tussendoor)

4. De basis
kaal
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-12345-1");
???
pageTracker._trackPageview();
} catch(err) {}
</script>

5. Meting incompleet

6. Script aanvullen
Uitgaande links

7. Script aanvullen
Downloads

8. Script aanvullen
De javascriptlozen

9. Script aanvullen
Tijdmeting

10. Script aanvullen
Google Image Search

11. Script vervangen
Asynchronous

12. Campagne tagging

13. Campagne tagging
http://www.winkel.nl/ http://www.winkel.nl/
?utm_source=affiliate ?utm_source=nieuwsbrief
&utm_medium=cpl &utm_medium=email
&utm_campaign=affiliate-45612 &utm_campaign=nieuwsbrief-jan
&utm_content=tekstlink &utm_content=artikel3
&utm_term=zoekwoord
&utm_nooverride=0 &utm_nooverride=1

14. Campagne tagging
Stijlgids
email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing
cpc / cpl / cpa / cps / cpm

15. Profielen

16. Profielen
Meetscript Profiel 1
Filter Profiel 2
Filter Profiel 3

17. Profielen
Ongefilterd
Meetscript Ongefilterd

18. Referrals bewaren
Affiliate
www.winkel.nl
www.fiets.nl
http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl
&utm_campaign=affiliate-45612&utm_content=tekstlink

19. Referrals bewaren

20. Referrals bewaren
Extra’s
 Van alle campagnes verwijzende sites bekijken
 Affiliates die adverteren in Google monitoren
 Sitelinks analyseren
 Zoekgebied analyse (in NL of alle resultaten)
 Verwijzende URLs rapport ipv verwijzende domeinen

21. SEO Rankings
Meer info, google: “seo rankings meten”

22. IP filters
212.178.115.202

23. Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek

24. Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=
duitsland-voordeelweek

25. Mail filter
Meer info, google: “webmail analytics”

26. Profielen

27. Tools

28. Better GA
1. Auto Access Your Google Analytics Account
2. Auto Expand Navigation For Google Analytics
3. gaDeAnalyse (textbox size)
1. Add Search to Google Analytics Keyword Reports
2. Change Menu Item Defaults For Google Analytics
3. Cleaner Profile Switching
4. Export To Google Docs from Google Analytics
5. Google Analytics Absolute Conversion
6. Google Analytics Full Screen Reports
7. Add Profile Settings Link to Google Analytics
8. Google Analytics Advanced Date Selection
9. GA Quick Content Search
10. Google Analytics Row Limit Link
11. Google Analytics Table Sorting
12. Google Insights For Analytics
13. Social Media Metrics

29. Live HTTP Headers

30. Live HTTP Headers
http://www.google-
analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-
8&utmsr=1280x1024&utmsc=24-
bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Een
voudig%20de%20statistieken%20van%20je%20concurrenten%20in%
20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0
%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=
794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-
statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-
analytics.html&utmac=UA-4220368-
1&utmcc=__utma%3D195590186.1268809608.1231166981.12717530
36.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106
.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten
%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

31. Live HTTP Headers
http://www.google-
analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-
8&utmsr=1280x1024&utmsc=24-
bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Een
voudig%20de%20statistieken%20van%20je%20concurrenten%20in%
20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0
%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=
794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-
statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-
analytics.html&utmac=UA-4220368-
1&utmcc=__utma%3D195590186.1268809608.1231166981.12717530
36.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106
.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten
%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

32. Copy Goals
29 vakjes/vinkjes per doel
X20

33. Data Feed Query Explorer

34. Excellent Analytics

35. Overig

37. André Scholten
E. scholten@traffic4u.nl