1. VIDEO MARKETING:
HOW TO USE VIDEO TO REACH CUSTOMERS

3. http://www.youtube.com/watch?v=pfxB5ut-KTs
Evian Dancing Babies commercial

4. WHY ONLINE VIDEO?

5. Online video users
are expected to reach
1.5 billion in 2016.
Source: Cisco

6. More than 1 billion
unique users per month,
6 billion hours watching
videos
Source: YouTube

7. Videos on landing pages
increased conversions by 86%
Source: WebDAM

8. More than 9 million views since Nov 2013

9. http://www.youtube.com/watch?v=w9Sx34swEG0
Coin commercial

10. ENTERTAINING & INSTRUCTIONAL
More than 3,000 subscribers, more than 3 million views

11. http://www.youtube.com/watch?v=Jd58zJCT1_0
Singtel ‘How to restart your iPhone’

12. VIDEO MARKETING FOR B2B
More than 700 videos; more than 34,000 subscribers

13. http://www.youtube.com/watch?v=VAb5tOuncKc
Salesforce’s Anthony Robbins testimonial video

14. INSPIRATIONAL & EDUCATIONAL
More than 1 billion views worldwide

15. PURE ENTERTAINMENT
More than 124K views since March 2014 for one video

16. Wah! Banana video
http://www.youtube.com/watch?v=kKjyztPvCr4

17. Facebook’s
10th Anniversary video

18. H W?

19. - Introduce your company, your product
- What’s the story you want to tell
- Target audience
- Message and tone (serious, cool, quirky etc)
- Longevity
DEFINE OBJECTIVES

20. CHOOSE STRUCTURE
- Brand documentary video (‘About us’ video)
- How-to video: Train your customers on specific
uses of your product
- Expert video: Showcase your company’s
expertise and drive traffic to your site
- Promotional video: Short videos for events or
press releases
- Product demo video: showcasing your product’s
unique features
- Commercials

21. Keep your branding consistent

22. - Plan in advance on format to avoid edits and
additional costs: HD?
High resolution needed for ‘traditional’ mediums like TV,
cinema, trade shows.
- Online: what platforms
Youtube, Youtube analytics, how to upload and
optimize Youtube Videos for SEO
- Provide detailed description to each of your
videos and keywords that are relevant
WHERE WILL IT BE
FEATURED?

23. Video Engagement on Mobile
is almost 3 times higher than
on desktop
Source: Unruly

24. - How do you hire
- Prepare a brief based on your objectives
- Budget
- Talents (loading fees)
- Music (fees)
- Duration
CREATIVE

25. - URL
- Ask viewers to subscribe or comment
- Contest or giveaway
CALL TO ACTION

26. -Begin by promoting your videos to people you
know.
-Focus on SEO strategies
-Consider paying keyword advertising on Google
or Facebook.
-Leverage on partners’ database/Facebook/
Twitter pages
-Use public relations techniques to generate free
media coverage for your videos
PROMOTION

28. OTHER PLATFORMS

29. INSTAGRAM (up to 15 seconds)
VINE (up to 6 seconds)

30. http://www.youtube.com/watch?v=2YBtspm8j8M
Generic Brand Video Parody

31. tracy@somekindofwonderful.sg
skowonderful