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Localeikki seed pitch deck
- 1. “Yet another run on the hotel dreadmill” “Cobbled together route by hotel for a workout” “After 30 minutes of Google searching…” “Didn’t run at all on my last business trip; I wasn’t sure where to go!”
- 2. The Active Traveler’s Solution Coordinate your fitness & travel plans through local recreation recommendations from people like you Welcome to San Diego, Jen! Ready to play local? Check out the 3 running trails closest to your hotel
- 3. Intersection of recreation & travel industries •53.2 million (19%) Americans run, 4.6 billion total outings • $12 bb annual spend on trail sport gear • 460 million person-trips business • Business travel: $244 bb Travel & recreation trends: social, local, mobile experiences
- 4. Industry landscape Acquired by UnderArmour For $150 million
- 5. The MVP Early stage product • 4,200 downloads last 60 days • 16% user growth mon/mon past 6 months • Content in 49/50 states, most major metro areas (802 in total) Engagement • 24% app traffic returning w/in 7 days • 60% contributed some content • 75 BrandAmbassadors nationwide Our community loves: peer-to-peer, local knowledge, exploring new places
- 6. Our starting line-up Board: Mike Kail,VP of IT-Ops, Netflix Advisors: Brian Nichols, Deloitte CorporateTravel Greg McMillan, McMillan Running Bob Babbitt, Competitor Group Tracy McMillan: running, health behavior, planning TaylorThomas: cycling sales & community
- 7. The Future Near-term milestones • Density goal achieved in key business travel cities • UX/UI redesign • 50% users returning within 7 days • Foundation of platform for user & place intelligence in place • Integration of ConcurTravel Itinerary API
- 8. The value in data
- 9. Raising $300,000 $135,000 previously raised
Notas do Editor
- Fitness has always been a strong market, & there is a growing recognition of the value of the health-conscious traveler. As an example, Westin recently kicked off $15 million marketing effort called runWestin, w/gear rental through New Balance & a Run Concierge at select locations. While RunConcierge is limited in scope, speaks to market demand. Running route or recreation information may be found in other places, but primarily as a by-product or part of a widely cast information net. Ultimately for the customer, this creates a Goldilocks dilemma: the active traveler tries to make these tools work, but they just aren’t the right fit/really don’t solve the underlying problem: I just want to find a good place to run!
- The foundation of localeikki is a database of locally recommended and publicly accessible locations to run, walk, hike or bike w/rich descriptions, amenity details & pictures. Interviews and surveys with our community members indicate that they love the simplicity of the discovery part of the platform—I’m at my hotel in NYC, where are the closest places to run? Currently, this is their primary use of the app, and what keeps them coming back. They also report that the straightforward aspect of this function is a key differentiator of our platform over other tools. It solves their pain point, plain & simple.
- Why are we the right team to tackle this problem? Collectively, we have many years of experience in the active lifestyle & health industries, working with companies such as adidas, Trek, the Robert Wood Johnson Foundation & Running USA. In particular, our team’s strength in health behavior and grassroots community engagement means we understand our customer’s challenges & motivations for being active. We’ve also surrounded ourselves with experienced individuals from across the technology, corporate travel and running industries who can guide us on growing our concept and team in the right way.
- Based on user feedback & strategic planning, our focus for the next 6 months is engaging & retaining our current customers through increased content density and improved user experience. If we’re successful in doing that, we will effectively increase our customer acquisition salesforce by several thousand-fold, when we move into our growth phase. New technology partner for overhaul & intelligence foundation Implement aggressive multi-pronged strategy of content acquisition (users, staff time, partners/API) Prompts for recreation discovery Integration of Concur Travel technology itinerary API to begin business travel itineraries prompts: “here are the 3 closest trails to your hotel.” This also speaks to one of our primary next stage customer acquisition strategies. If we see success w/the Concur API & App Center, we can explore other travel service API integrations/partnerships.
- Ultimately, we believe that through the localeikki platform we’ll develop a valuable database of information on the health-conscious traveler and great recreation opportunities across the globe. This data can be utilized in multiple ways: To engage partners who align with our community base; to provide richness to information offerings on other platforms such as online travel searches or hotel local discovery/concierge content; and/or To assist communities in leveraging their recreation assets to engage the active traveler in the local economy
- $65k ($55k F&F, $10k indiegogo) $61k Tracy bootstrap $9k Taylor bootstrap Achieve 6 month milestones. Funds will support staff & operations for details outlined in previous slide