The new era of IT sales is upon us - from changing buying behaviour to longer sales cycles - companies need to adapt to this change if they want to survive. Is your company equipped to deal with this revolution? Download our free guide to see why savvy business leaders are changing the way they sell: http://hub.am/1i88ImS

1. Why business leaders need to change the way they sell
THE
REVOLUTIONARY
ITLANDSCAPE

2. IT businesses are
in a state of flux
Buyers aren’t buying like they used to...

3. From 4.5 months
in 2009 to 5.4
months in 2012*
MONTHS
YEARS
2009
5.5
4
4.5
5
2010 2011 2012
The buying cycle is
loooooonger
*and it remained
unchanged in 2013

4. Typically 4-7 people are involved in the final purchasing
decision, with senior execs and business managers
having more say than before
There’s no more
‘decision maker’

5. The buying process
now ends – not
starts – with a
sales person
of the purchasing process is already
complete before anyone picks up the
phone to speak to sales70%

6. Your business
is no longer in
85% of prospects research their options on the web first...
CO NTR OL
Google Search I’m Feeling Lucky
... and 67% research a wider variety of sources than before

7. Is your business ready to face this new sales landscape
head on?
has never been
more apt

8. This new shift in IT buying requires a new approach to
sales and marketing...
And that approach is
inbound marketing

9. Inbound marketing
pulls interested
prospects
toward
your
Where they naturally want to be
solutions

10. This revolutionary
approach allows you to
boost your lead volume
and conversion rates
By generating leads 24
hours a day, 7 days a week

11. Find out how to prepare
your IT business for a new
era of sales
Download our complete guide
‘The new IT sales landscape:
Why business leaders are
changing the way they sell’
Download Why business leaders are changing the way they sell
THE
NEWITSALES
LANDSCAPE

12. Are you prepared
for the revolution?
Tracepoint equips businesses with the tools and processes in place to
get the job done. Discover how we can help your organisation.
DISCOVER! EXECUTE! OPTIMISE!
Sign up today for a free inbound
marketing assessment