In 2012, TMHE received the iF gold award for its BT Optio L-series. This follows two other forklift trucks winning the iF label for quality design in 2009: the BT Levio and the Toyota Traigo 48. As a result, TMHE’s Design team has been included in the recently released BEST CREATiFES book 2013. The book honours the companies, people and products that are part of the iF ranking, and allows them to introduce themselves and their working philosophies. TMHE explains how it creates forklifts that are safe, durable, productive, driveable, and simple for customers to use. Find out more about this special privilege: http://www.toyota-forklifts.eu/en/News/news/Pages/TMHEs-Design-Solutions-Listed-in-the-BEST-CREATiFES-Book-2013-.aspx

1. Toyota Material Handling Europe
THE PERSON / PEOPLE BEHIND
Magnus Oliveira Andersson
Head of Design
“When designing a truck, we make sure that the appearance strengthens
our brand and our world-leading quality.”
THE COMPANY
Toyota Material Handling Europe
Fields of action
Toyota Material Handling Europe (TMHE) is the European organization of
Toyota Material Handling Group, which is part of Toyota Industries Corpo-
ration – the global leader in materials handling equipment.
TMHE helps businesses of all sizes across Europe meet today’s materials
handling challenges. The organization offers a full range of Toyota counter-
balanced forklifts and BT warehouse equipment, along with related services
and solutions. TMHE began operations in 2006, integrating the Toyota and
BT materials handling business in Europe. TMHE is also responsible for
manufacturing and distributing the Cesab forklift brand.
Active in more than 30 countries across Europe and with headquarters in
Sweden, TMHE has a European Office in Brussels and production centers in
Ancenis (France), Bologna (Italy) and Mjölby (Sweden).
Awards
iF product design award gold: BT Optio L-series low level order picker
(2012); iF product design award: Toyota Traigo 48 electric counterbalanced
truck (2009), BT Levio powered pallet truck (2009), CESAB Drago 250
counterbalanced truck (2000), BT Lifters RT1350 reach truck (1982);
ADI Compasso d’Oro: CESAB Blitz rago counterbalanced trucks (1994);
/D
Excellent Swedish Design: BT Reflex reach truck (1995)
iF ranking 2013
company: position 155, creative: position 169
Contact
Mjölby, Sweden
phone +46.142.860.00
design@toyota-industries.eu
www.toyota-forklifts.eu TMHE DESIGN CENTER environment and people’s safety. The final form has a meaning and a clear message: it interprets
SAFETY, DURABILITY, PRODUCTIVITY, Toyota’s core values. The TMHE Design Center is constantly in touch with teams of ergonomists,
DRIVEABILITY AND SIMPLICITY engineers, marketing experts and sales people so as to always stay close to the customers and their
evolving needs. In a dynamic world, people do not only expect forklifts to be highly functional and
The TMHE Design Center aims to develop user-friendly; they also want to have an emotional connection to it.
purposeful and innovative design solutions that
fulfil functional and ergonomic demands, As Sakichi Toyoda, the company founder, once said, the possibilities in design and creation are
adapted to customers’ requests. The role of the endless: “Open the window. It is a big world out there.” In line with this philosophy and with his
design is not merely to create something stylish: invitation to “Be ahead of the times through endless creativity, inquisitiveness, and pursuit of improve-
it adds further value while satisfying the social ment”, the TMHE Design Center embraces future challenges.
considerations and responsibilities for the