Flavor Group Case Studies

FLAVOR GROUP Seamlessly connecting the Physical and Digital experience is in our DNA. BIG picture slide of FG Copy about who we are

OUR CAPABILITIES What we do, who we do it for OUR PEOPLE The core team at Flavor Group consists of movers and shakers who have cultivated experience from all corners of the creative and corporate world: Going.com, SanDisk, Capitol Records, Hewlett- Packard. Among us are artists, musicians, label executives, project managers, advertising directors and designers.

INFLUENCER & CONTENT | SLOTMUSIC SLOTMUSIC LAUNCH slotMusic is preloaded microSD cards developed by SanDisk with artist music and content developed for the vast mobile install base. They were first available at Wal-Mart and Best Buy stores in the United States with the selection of songs coming from all four major labels. DELIVERABLES ,[object Object]

Production of educational content

Executing guerilla marketing nationally

Production and enforcement of all artist creative

All event activations including MTV RESULTS ,[object Object]

Retail launch partnerships with Best Buy and Wal-Mart

Sold 100,000 cards in the first 90 days.

Intuitive co-marketing strategy with artists like Lady Gaga, Akon, Fall Out Boy, All American Rejects, Robin Thicke and Mos Def to participate in traditional media, ambassador, and educational activity with artist partnership value of over $20MM,[object Object]

INFLUENCER & CONTENT | RIOTTT RIOTTT Riottt started as a small collective of creative marketers raising $3MM in investment capital and quickly becoming an internationally known consortium of progressive culture that executed campaigns for Scion, Apple, H&M, Nike, LRG, Red Bull and more. RESULTS ,[object Object]

6,700 paid attendees and over 12 million organic impressions.

Influencer content feed THE WIRE one of the first such blog rolls now replicated by many lifestyle media sites today.

RIOTTT's ALIFE Sessions with John Mayer lead to 3MM views online.,[object Object]

EVENT AND ENVIRONMENT | RIOTTT

INTERACTIVE TECHNOLOGIES | GOING.COM GOING.COM Going was best described as “what would happen if MySpace and Time Out Magazine had a very sexy baby (back when MySpace was cool).”Going was a 1 million+ user community, catering to the 21-34 year old demographic in the thirty top metros in the US. Members visit the site to find out what to do in their city, ranging from nightlife, cultural happenings, fashion events, art shows, and more. RESULTS ,[object Object]

Brand campaigns with national events and integrated online campaigns for Virgin America, Stoli, Patron, and more

$3.2MM worth of ticketing and ad sales within 2.5 years

30,000 installs within first 3 months of launching,[object Object]

Flavor Group Case Studies

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