How ethnography and contextual inquiry can impact design and development.

1. embedded ethnography:
from trenches to understanding

2. human-centered design lifecycle
Analyze
Design
Evaluate
Deliver
1
2
3
4
Ongoing user, stakeholder, SME and engineering collaboration
tonia m. bartz | embedded ethnography
Repeat

3. ethnography
the study and
systematic recording of
human races and cultures
tonia m. bartz | embedded ethnography

4. purpose
desire to connect
design with purpose
tonia m. bartz | embedded ethnography

5. preparations
training + supplies
reading + research
tonia m. bartz | embedded ethnography

6. environment
embedded with Marines
experienced two different
environments
tonia m. bartz | embedded ethnography

7. culture
acceptance + approval
teams, not individuals
tonia m. bartz | embedded ethnography

8. human-centered design
observation
direct interactions
tonia m. bartz | embedded ethnography

9. takeaways
learn more than expected
capabilities based on
cultures
tonia m. bartz | embedded ethnography

10. contact
Tonia M. Bartz
Senior Designer – Human Sciences
480.441.5437
tonia.bartz@gdc4s.com
tonia m. bartz | embedded ethnography