It Market Trends & Predictions For 2012

2012
Trends
IT Market Trends & Predictions for 2012

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IT Spend Analysts Cloud Mobile Applications Analytics Tech/DBase Emerging
2012
Trends
Worldwide IT and SW growth will exceed GDP growth

GDP 2.5% 3% 3.6% 4.2%
Growth Citi1 IHS2 Deutche IMF5
IDC3 Bank4

IT Market 3% 4.6% 5.5% 6.9%
Growth
Goldman Gartner7 Forrester8 IDC9
Sachs6

5.2% 6% 7.5%
SW Growth
Forrester8 IDC9 Gartner7

Sources: 1Citi – Global Economic Outlook and Strategy – Nov 2011, 2IHS – Macroeconomic Assumptions – Sep 2011, 3IDC – “WW IT Spending 2010 – 2015: WW Banking IT Spending Guide” – Oct 2011, ,
4Deutsche Bank – “Enterprise IT Report” – Sep 2011, 5 BusinessWorld Online – Dec 2011, 6Goldman Sachs – IT Spending Survey – Sep 2011, 7Gartner - Forecast Overview: IT Spending, Worldwide, 2008-

2015” – Oct 2011, 8Forrester – “Global Tech Market Outlook For 2011 And 2012” – Sep 2011, 9IDC- “Predictions 2012: Competing for 2020” – Dec 2011

© 2011 SAP / Competitive and Market Intelligence SAP Internal Use Only 2

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2012
Trends
Analyst’s 2012 top trends validate our strategy

Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5

Mobile Centric Contextual Social
Gartner1 Media Tablets Internet of Things App Stores
Apps User Experience
Empowered
employees (social, Everything-as- The Application
Forrester2 Big Data -
mobile, a-Service Internet
collaboration)
Cloud Platform Social
Mobile Devices Big Data Analytics Intelligent
IDC3 battles Business
“win” over PCs becomes essential Industry solutions
accelerate M&A
Hyper-Hybrid Enterprise Mobility User
Deloitte4 Social Business Gamification
Cloud Unleashed Empowerment
Social
UBS5 Virtualization Security Infrastructure Networking/Collabo Storage/ Back-Up
ration
Deutsche Next Gen User Frictionless User Centric
Big Data App Stores
Bank6 Experience Upgrades Systems

Sources: 1Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 2Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 011, 3IDC – “Predictions
2012: Competing for 2020” – Dec 2011, 4 ”Deloitte Predicts Top 10 Technology Trends for 2012” – Dec 2011 5UBS – “3Q11 CIO Survey: Trends in IT Spending” - Sep 2011,
6Deutsche Bank – “Enterprise IT Report” – Sep 2011


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2012
Trends
Cloud moves beyond SaaS to become the battleground for large software players

2012 cloud market: $17B (€12B)1 Hybrid cloud (public/private) will
be a major focus in 20123

Cloud services spending will exceed New security certification
$23B in 2012 with over %30 growth2 programs (FedRamp, CAMM) will
enable a more secure cloud3
Consolidation in Cloud apps/
More than 80% of applications SaaS companies will continue2
developed in 2012 will run in the cloud2
Workday expected to go public4

CRM will be the largest SaaS market in New service options emerging
2012 ($4.2B)1 through the cloud as “everything-
as-a-service” trends continue5
Increased focus on Wide Area
Cloud systems management will grow Network (WAN) optimization to
62% in 20122 support cloud environments2

Sources: 1CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 4 Business
Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011


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2012
Trends
Mobility is evolving the enterprise and its worker

2012 mobility market: $11B (€7B)1 Spending will be higher on mobile
applications than platforms in
Smartphone/tablet spending will grow 20124
25% in 2012, 5x PC spending growth2 Enterprise mobile device diversity
and use of personal devices for
Mobile spending, 15% of overall IT work will rise in 20125
spend, will drive 45% of IT growth2
HTML5 will be long term model to
support cross platform issues and
1.5 Million mobile apps will be the shift from native to web apps5
available in 2012 with 85 billion
downloads expected2 MDM suites will become a key
channel to supply anti-malware
tools to mobile devices6
Machine-to-Machine connectivity
revenue will grow 34% CAGR through Near field communication (NFC)
2016 (~$6B in 2012)3 on mobile devices – ie mobile
payments - will gain traction2
Sources: 1CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Forrester – “M2M Connectivity Helps Telcos Offset Declining Traditional Services “
– Nov 2011, 4Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011, 5Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 6Gartner –
“Predicts 2012: Mobile and Cloud Computing Set to Transform Enterprise and Consumer Security Markets” – Nov 2011


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2012
Trends
Applications will be significantly impacted by trends in mobile, big data and analytics

2012 applications market: $74B (€51B)1 Intelligent industry solutions
leveraging mobile, big data, and
analytics will drive next generation
Cloud based SCM will grow 25% by applications5
20132
Embedded analytics continue to
have a major impact on business
More than 70% of new sales applications6
applications in 2012 will be SaaS Increased spending in HCM
based3 learning will triggering market
consolidation and M&A in the next
3 years4
50% will purchase procurement
solutions from “source-to-settle” suite Sustainability is emerging as a key
vendors vs “procure-to-pay”4 strategic priority and market will
shift from pure play to integrated
suite approach7
Sources: 1CMI Market Model – Dec 2011, 2Gartner – “Impact of the Cloud on Supply Chain Management “ - Nov 2011, 3Gartner – “Predicts 2012 Sales Cloud Applications Expand, but Costs Are Greater Than
Expected” – Nov 2011, 4Gartner – “Predicts 2012 Emerging Suites and SaaS Are Driving New Capabilities in Administrative ERP” – Nov 2011, , 5IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 6Gartner –
“Predicts 2012: Business Applications ERP Market Are Changing Rapidly” – Nov 2011 7Gartner – “Predicts 2012: Achieving a Business Focus on Sustainability, Energy, Performance and Technology” - Nov 2011


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2012
Trends
Analytics will focus on simulation, prediction, and optimization

2012 analytics market: $21B (€15B)1 Analytics will shift from simply
providing information to focus on
BI Analytics and performance decisions and collaboration5
management will grow 12.4% in 2012 – Emerging BI technologies include:
led by BI platforms (7.7%)2 automated information discovery,
contextual BI, mobile BI,
Shift to stack-centric BI purchasing; suggestive BI, BI on BI, and
megavendors will own 75% of the BI specialized BI databases6
platform market by 20142
BI is the largest planned IT
30% of companies expected to use investment area in the next three
SaaS BI by end of 20123 years6
Analytics is shifting to the cloud for
Data discovery tools will grow 30% in high performance and grid
2012; 3x faster than the overall BI computing5
market4
Sources: 1CMI Market Model – Dec 2011, 2Gartner – “Market Trends Business Intelligence Worldwide 2011-2014” – Jun 2011, 3Forrester – “Understanding The Business Intelligence
Growth Opportunity” - Sep 2011, 4Gartner -“Emerging Technology Analysis - Visualization Based Discovery Tools” – Jun 2011, 5Gartner – “Top 10 Strategies for Technologies for 2012” –
Oct 2011, 6Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 011


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2012
Trends
Data becomes strategic and renews the relationship between business and IT

2012 technology & database market: Chief data scientist will emerge as
$43B (€30B)1 key job title in 20124
Data and analytics “mash-ups” will
Digital content will reach 2.7 grow – in-memory BI tools,
Zettabytes in 2012; 90% will be analytics appliances5
unstructured data2
In-memory approach will enter the
mainstream as cost and
In the next 2-5 years, 45% of availability reach tipping points in
organizations globally will invest in 2012 and 20137
Big Data3
EMC, IBM, Teradata, and HP all
support Petabytes of data8
70% will choose existing DW/BI Business process management
Analytics provider for Big Data (BPM) technology will expand
analytics3 capabilities to social, cloud, and
mobile9
Sources: 1CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Ovum – “Interest in Big Data is Bubbling Under the Surface” - Oct 2011, 4IDC – “Business Analytics to Become
The Center of Business Value For Asian Organizations“ – Nov 2011, 5IDC – “Predictions 2012: Competing for 2020” – Dec 2011 , 7Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 8 The Register –
“Welcome to the Petabyte Club” – Feb 2011, 9Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011


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2012
Trends
Social IT, user interface, security, and the internet of things are key emerging trends

Over 100 companies will enable User Interface with become
microblogging capabilities to “follow” mobile centric emphasizing touch,
the state of their products or services gesture, search, voice, and video3
in the next 12-24 months1
Context-aware applications
leveraging information about a
“Intelligent” communicating devices users environment, activities, or
will outnumber traditional IT devices 2 connections will grow3
to 1 in the next two years1
Improving information and
network security remains one of
75% of new business applications will
the top 3 priorities among CIOs
engage social user styles and
globally4
information feeds for user experience
by 20132 Voice command will expand to
other mobile devices, PCs, and
web applications5

Sources: 1IDC – “Predictions 2012: Competing for 2020” – Dec 2011 , 2Gartner – “Predicts 2012: Business Applications ERP Market Are Changing Rapidly” – Nov 2011, 3Gartner –
“Market Trends Business Intelligence Worldwide 2011-2014” – Jun 2011, 4Citi – “2Q11 CIO Survey” – Jul 2011 , 5TechNewsWorld – “Top Technology Trends for 2012” – Dec 2011


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It Market Trends & Predictions For 2012

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