SlideShare uma empresa Scribd logo

When did we start trusting strangers?

•
•
Tom Smith
Tom Smith

Universal McCanns global research investigating how social media has turned us all into influencers

TecnologiaNotícias e política
1 de 68
Baixar para ler offline
1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?
When did we start trusting strangers?

Recomendados

Strangers Report
Strangers ReportStrangers Report
Strangers ReportDirk Engel
 
Strangers Report
Strangers ReportStrangers Report
Strangers ReportUM Dubai
 
Strangers report lr_20080924101433
Strangers report lr_20080924101433Strangers report lr_20080924101433
Strangers report lr_20080924101433UM Dubai
 
When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434ellenenz
 
The Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in PoliticsThe Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in PoliticsMatti Nelimarkka
 
New Media Models by Diana El-Azar, ICCO Summit 2013
New Media Models by Diana El-Azar, ICCO Summit 2013New Media Models by Diana El-Azar, ICCO Summit 2013
New Media Models by Diana El-Azar, ICCO Summit 2013International Communications Consultancy Organisation (ICCO)
 
OpenMarket case study - DEC
OpenMarket case study - DECOpenMarket case study - DEC
OpenMarket case study - DECOisin Lunny
 
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...Sanjana Hattotuwa
 

Recomendados

Strangers Report
Strangers ReportStrangers Report
Strangers ReportDirk Engel
 
Strangers Report
Strangers ReportStrangers Report
Strangers ReportUM Dubai
 
Strangers report lr_20080924101433
Strangers report lr_20080924101433Strangers report lr_20080924101433
Strangers report lr_20080924101433UM Dubai
 
When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434When Did We Start Trusting Strangers 20080909100434
When Did We Start Trusting Strangers 20080909100434ellenenz
 
The Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in PoliticsThe Use of Ubiquitous Media in Politics
The Use of Ubiquitous Media in PoliticsMatti Nelimarkka
 
New Media Models by Diana El-Azar, ICCO Summit 2013
New Media Models by Diana El-Azar, ICCO Summit 2013New Media Models by Diana El-Azar, ICCO Summit 2013
New Media Models by Diana El-Azar, ICCO Summit 2013International Communications Consultancy Organisation (ICCO)
 
OpenMarket case study - DEC
OpenMarket case study - DECOpenMarket case study - DEC
OpenMarket case study - DECOisin Lunny
 
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...
Future of the Media Industry : Keynote presentation at SAFMA Sri Lankan Chapt...Sanjana Hattotuwa
 
Social Media Deals Report
Social Media Deals ReportSocial Media Deals Report
Social Media Deals Reportalirafat
 
Truth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisTruth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisPOLIS LSE
 
New digital media
New digital media New digital media
New digital media New bulgarian university,Varna free university
 
20090504 K Forum
20090504 K Forum20090504 K Forum
20090504 K Forumswkom
 
Power Of People
Power Of PeoplePower Of People
Power Of PeopleJoakim Vars Nilsen
 
Trn business plan_a
Trn business plan_aTrn business plan_a
Trn business plan_aDavid Beach
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
 
Social Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsSocial Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsMarkus von der Luehe
 
Digital Influence News and Politics
Digital Influence News and PoliticsDigital Influence News and Politics
Digital Influence News and PoliticsSparxoo
 
Digital Influence in News & Politics Report
Digital Influence in News & Politics ReportDigital Influence in News & Politics Report
Digital Influence in News & Politics ReportSparxoo
 
Social Web Manager Overview
Social Web Manager OverviewSocial Web Manager Overview
Social Web Manager OverviewPSC Group
 
Economy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceEconomy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceOzgur Uckan
 
Succeeding in a Fragmented Media and Entertainment Market
Succeeding in a Fragmented Media and Entertainment MarketSucceeding in a Fragmented Media and Entertainment Market
Succeeding in a Fragmented Media and Entertainment MarketMichael Goodman
 
Social media
Social mediaSocial media
Social mediadigitalagenda2012
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009GURT Resource Centre
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009GURT Resource Centre
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009GURT Resource Centre
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009GURT Resource Centre
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009GURT Resource Centre
 
The Economist ideas community june 2012 final
The Economist ideas community june 2012 finalThe Economist ideas community june 2012 final
The Economist ideas community june 2012 finalNick Blunden
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 

Mais conteúdo relacionado

Semelhante a When did we start trusting strangers?

Social Media Deals Report
Social Media Deals ReportSocial Media Deals Report
Social Media Deals Reportalirafat
 
Truth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisTruth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisPOLIS LSE
 
20090504 K Forum
20090504 K Forum20090504 K Forum
20090504 K Forumswkom
 
Trn business plan_a
Trn business plan_aTrn business plan_a
Trn business plan_aDavid Beach
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
 
Social Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsSocial Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsMarkus von der Luehe
 
Digital Influence News and Politics
Digital Influence News and PoliticsDigital Influence News and Politics
Digital Influence News and PoliticsSparxoo
 
Digital Influence in News & Politics Report
Digital Influence in News & Politics ReportDigital Influence in News & Politics Report
Digital Influence in News & Politics ReportSparxoo
 
Social Web Manager Overview
Social Web Manager OverviewSocial Web Manager Overview
Social Web Manager OverviewPSC Group
 
Economy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceEconomy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceOzgur Uckan
 
Succeeding in a Fragmented Media and Entertainment Market
Succeeding in a Fragmented Media and Entertainment MarketSucceeding in a Fragmented Media and Entertainment Market
Succeeding in a Fragmented Media and Entertainment MarketMichael Goodman
 
The Economist ideas community june 2012 final
The Economist ideas community june 2012 finalThe Economist ideas community june 2012 final
The Economist ideas community june 2012 finalNick Blunden
 

Semelhante a When did we start trusting strangers? (20)

Social Media Deals Report
Social Media Deals ReportSocial Media Deals Report
Social Media Deals Report
 
Truth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisTruth, Trust and Technology: How Can Journalism Survive The Information Crisis
Truth, Trust and Technology: How Can Journalism Survive The Information Crisis
 
New digital media
New digital media New digital media
New digital media
 
20090504 K Forum
20090504 K Forum20090504 K Forum
20090504 K Forum
 
Power Of People
Power Of PeoplePower Of People
Power Of People
 
Trn business plan_a
Trn business plan_aTrn business plan_a
Trn business plan_a
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
 
Social Media Trends and what they mean for brands
Social Media Trends and what they mean for brandsSocial Media Trends and what they mean for brands
Social Media Trends and what they mean for brands
 
Digital Influence News and Politics
Digital Influence News and PoliticsDigital Influence News and Politics
Digital Influence News and Politics
 
Digital Influence in News & Politics Report
Digital Influence in News & Politics ReportDigital Influence in News & Politics Report
Digital Influence in News & Politics Report
 
Social Web Manager Overview
Social Web Manager OverviewSocial Web Manager Overview
Social Web Manager Overview
 
Economy, Politics & Culture in Cyberspace
Economy, Politics & Culture in CyberspaceEconomy, Politics & Culture in Cyberspace
Economy, Politics & Culture in Cyberspace
 
Succeeding in a Fragmented Media and Entertainment Market
Succeeding in a Fragmented Media and Entertainment MarketSucceeding in a Fragmented Media and Entertainment Market
Succeeding in a Fragmented Media and Entertainment Market
 
Social media
Social mediaSocial media
Social media
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009
 
Gurt report 2009
Gurt report 2009Gurt report 2009
Gurt report 2009
 
The Economist ideas community june 2012 final
The Economist ideas community june 2012 finalThe Economist ideas community june 2012 final
The Economist ideas community june 2012 final
 

Último

Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 

Último (20)

Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 

When did we start trusting strangers?

  • 1. 1 When did we start trusting September 2008 strangers? 29 countries 17,000 internet users How the internet turned us all into influencers © Universal McCann 2008
  • 2. 3 Contents Introduction ➜ No strangers anymore Welcome to the new influence landscape ➜ The rise of social media ➜ Digital friends ➜ Proliferation of influencer channels The impact ➜ The influence economy ➜ The democratisation of influence ➜ The new super influencers