2. Smartphone
ownership among
American adults has
risen from 35% in 2011
to 46% in 2012
3. 74% of smartphone owners use their phone
to get real-time location-based information
18% use a geosocial service to “check-in”
4. The median teen text user sends 60 texts a
day
5. 70% of cell phone users and 86% of
smartphone users have:
Coordinated a meeting or get-together
Solved an unexpected problem
Decided whether to visit a business
Found info to settle an argument
Looked up sports scores
Got traffic or public transit info
Got help in an emergency situation
7. Number of adults
using Twitter every
day has doubled since
2011
21% of Americans
have read an e-book in
the past year
8. 10% of Americans have donated to charity
via text message
33% have made a banking transaction on
their smartphone
9. Of adults who use the Internet:
80% have looked online for information about
health topics
34% have read someone else’s commentary or
experience about health issues
25% have watched a video about health issues
24% have read reviews of drugs or medical
treatments
10. A bill circulating in NC would force
scientists to estimate future sea levels on a
linear path based on trends since 1900
11. According to
Symantec, users are 3x
more likely to
encounter malware on
religious sites than
porn sites
12. According to the research group, The 4th
Estate, men are quoted in the media nearly
5x more often than women in matters of
abortion, birth control and Planned
Parenthood
13. How do we understand and navigate these
unprecedented changes?
How do we negotiate plentiful media options
to create a reasonable picture of the world?
14.
15. Media Arts and Design Liaison Librarian
Animation Graphic Design
Architecture Interior Design
Art and Art History Music
Dance Performing Arts
Digital Media Photography
Fashion Design Product Design
Film & Video
Game Art
16. Head, Media and Computer Services, 2007-
2011, University of Nevada, Las Vegas
Media Librarian, 2000-2007, La Salle
University
17.
18. Origins are not from Different
the library world interpretations even
among us
Very new and working
definitions are still
evolving
19. Cross-disciplinary
Transliteracies Project group,
headed by Alan Liu,
Department of English UC
Santa Barbara
Research in the Technical,
Social, and Cultural Practices
of Online Reading
20. 1. The negotiation between technology and usage
to create a material practice of reading
Blended realms of technology & human experience
Innovations in technology and usage
2. The negotiation between individual and social
practices of reading
21. 3. The negotiation between media
4. The negotiation between historical and
contemporary reading practices
Inherited conventions and expectations
Recent inventions and improvisations
22. Sue Thomas,
professor of New
Media at De Montfort
U
2005: attended
Translieracies
conference and has
since built upon their
research
23. “the ability to read, write and interact across a
range of platforms, tools and media from
signing and orality through handwriting,
print, TV, radio and films, to digital social
networks.”
24. Transliterate: “to write or print a letter or
word using the closest corresponding
letters of a different alphabet or language.”
25.
26.
27. Government agencies no longer issuing
print forms
Health insurance plan has website and you
have an account
Banks are sending alerts via text messaging
Social media privacy setting are complex
and constantly changing
28. “For many people all of the above are new
experiences. Experiences they can have with
no training, no supervision and no support.”
30. June 2010 LITA
Interest Group
approved
Nov 2010,
“Introducing
Transliteracy: What
Does It Mean to
Academic Libraries?”
31. June 2011 “Why Transliteracy?” presentation
at ALA Annual with Bobbi Newman,
Gretchen Caserotti & Lane Wilkinson
32. What it means to be literate in the 21st
Century by analyzing the relationship
between people and technology, most
specifically social networking, but it is fluid
enough to not be tied to any particular
technology.
Focuses on the social uses of technology.
33.
34. Mapping meaning across different
media, understanding ways various means of
communication interact
Understanding, not necessarily teaching, the
skills necessary to move effortlessly from one
medium to another
Not about learning disparate literacies in
isolation from one another but about the
interaction among all these literacies
35. Because it is technology independent, it
can be seen as an umbrella term that
accommodates many other “literacies”
Sue Thomas: “a unifying ecology of not just
media, but of all literacies relevant to
reading, writing, interaction and culture”
36. Not so much about skill sets as about
outcomes
Analytical/ pedagogical conundrum
37. Are we looking at a
skill set, and, if so, are
those skills teachable?
How does
transliteracy relate to
information literacy?
38. Explores the participatory nature of new
means of communicating
Social construction of knowledge
Breaks down barriers between academia and
the wider community
Calls into question standard notions of what
constitutes authority by emphasizing the
benefits of knowledge sharing
39. “Reframing Information Literacy as a
Metaliteracy.”
Thomas P. Mackey and Trudi E. Jacobson
College & Research Libraries, Jan 2011
40. “promotes critical thinking and
collaboration in a digital age, providing a
comprehensive framework to effectively
participate in social media and online
communities…
41. …It is a unified construct that supports the
acquisition, production, and sharing of
knowledge in collaborative online
communities.”
42. “Standard definitions of information
literacy are insufficient for the
revolutionary social technologies currently
prevalent online.”
43.
44. Are IL standards enough to support the
growing research with how people
currently communicate across various
media, how they produce information in
myriad forms and formats, and how they
establish rapidly expanding social
networks?
46. Should these standards be expanded to
encompass these issues, or should
transliteracy proponents adopt clear
standards and define specific skills to
supplement information literacy?
47. Not only question previous assumptions of
authority, it also calls into question the
often assumed privilege of printed text
48. ALA Committee on Literacy defines literacy
as the ability to use “printed and written
information to function in society, to
achieve one’s goals, and to develop one’s
knowledge and potential.”
49. Not unique in questioning this bias
Is unique in
Combining democratizing communication
formats
Expressing no preference of one over the other
Emphasizing the social construction of
meaning via diverse media
50.
51. What is important is not just transferring
information but creating an information
narrative that evolves over time and adds
value
Libraries can help add value for patrons by
allowing patrons to contribute to the social
construction of knowledge bases
52. Because of the ways in which transliteracy
questions authority and devalues
hierarchical structures proponents tend to
advocate for issues that help level the
information playing field, such as ensuring
net neutrality and bridging the digital
divide
53. So much of transliteracy overlaps concerns
much at the heart of librarianship
Librarians can incorporate these new ideas
into the ways they assist patrons with
accessing, understanding, and producing
information
54. Tom Ipri
Media Arts and Design Librarian
W.W. Hagerty Library
Drexel University
Philadelpia, PA
thomasipri@gmail.com
tomipri.net
55. Statistics from: Pew Internet & American Life Project -
http://www.pewinternet.org/
North Carolina considers outlawing accurate predictions
of sea level rise - http://io9.com/5914378/north-carolina-
considers-outlawing-accurate-predictions-of-sea-level-
rise
Unprotected Sects:
http://www.slate.com/articles/technology/technology/20
12/05/malware_and_computer_viruses_they_ve_left_porn
_sites_for_religious_sites_.html
56. Men Rule Media Coverage of Women’s News:
http://www.thedailybeast.com/articles/2012/05/31/men-
rule-media-coverage-of-women-s-news.html
57. smartphone show08
jontintinjordan
http://www.flickr.com/photos/jontintinjordan/296580748
8/
Earth from Mars
NASA Goddard Photo and Video
http://www.flickr.com/photos/gsfc/4542423536/
Texting
woohoo_megoo
http://www.flickr.com/photos/themegster/3363714747/
59. Group of fifteen men posed in front of a large wall
Powerhouse Museum Collection
http://www.flickr.com/photos/powerhouse_museum/3310
075525/
Office View 1
Tom Ipri
http://www.flickr.com/photos/tomspix/802360548/in/set
-72157600800200347
Ancient Scrolls at the Shanghai Museum
farflungistan
http://www.flickr.com/photos/farflungistan/7180169864/
60. Transliteracy Unconference
Meg Pickard
http://www.flickr.com/photos/meg/1383504812/
Transliteracies Project
http://transliteracies.english.ucsb.edu/category/research-
project
Sue Thomas
Runran
http://www.flickr.com/photos/runran/2150561274/in/phot
ostream/
61. Transliteration
http://en.wikipedia.org/wiki/Transliteration
Libraries Need to Focus on Transliteracy
http://librarianbyday.net/2009/09/16/libraries-need-to-focus-
on-transliteracy/
lita
http://www.ala.org/lita/
Why Transliteracy
Librarian by Day
http://www.flickr.com/photos/librarianbyday/5869956201/
62. Tantek Multitasking
Thomas Hawk
http://www.flickr.com/photos/thomashawk/3071055422/
Teaching Excellence
ucentralarkansas
http://www.flickr.com/photos/ucentralarkansas/4535060
043/
InfoLit
Librarian by Day
http://www.flickr.com/photos/librarianbyday/6746182269
63. Question Mark
Doug Caldwell
http://www.flickr.com/photos/dougcaldwell/4214603256/
books
Robert Couse-Baker
http://www.flickr.com/photos/29233640@N07/6101573515
/
High School Sucks
beX out loud
http://www.flickr.com/photos/bex_x_pi/3180576600/