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Scaling Up Innovation in Russia
UNECE Conference:
Moscow Russia, 23 May 2008

                 Innovative Ventures Inc.
                     Haslett, MI. USA
                     Moscow, Russia
                                           Thomas Nastas
                                               President
                                          Tom@IVIpe.com
                                          www.IVIpe.com
   23 May 2008           www.IVIpe.com
                         Info@IVIpe.com
Today’s Message
Part I
What’s Happening in the Market?
      The Good & the Bad

Part II
GoForward Plan to Accelerate $$
      For Entrepreneurs/SMEs
      For Gov’t Policy Makers

  23 May 2008        www.IVIpe.com
                     Info@IVIpe.com
IVI History-Direct Invest &
                       Advisory
  Canada (1992)
                                                  Europe (1992/94)
C$100MM-Canadian
                                                  TP Fund, $10MM-
  Bus. Dev. Bank
                                                  EU, $-Financière
                                                  St Dominique,
                                                  Paris


     USA (1986)
                                                   Russia (1997)
The Michigan Product
                                                HP LP, $30MM-EBRD &
Dev. Fund ($5MM)
                                                USAID
                         Africa (1993/96)
                       E. Africa $5MM, Sub-
                       Saharan, $200MM, South
                       Africa,$30MM, IFC/WB
   23 May 2008         www.IVIpe.com
                       Info@IVIpe.com
About Me
                 • Founder of IVI,1986. In
                   Russia since 1997

                 • Moscow Bank, Member,
                   Board of Directors, 2007

                 • Independent Directors Ass.
                   Member, Board of Directors,
                   2008

                 • Moscow MBA Program, Prof
                   of VC & Marketing, 2001

                 • Moscow, MBA Advising, 2001
23 May 2008   www.IVIpe.com
              Info@IVIpe.com
Part I: What’s Happening in
                 the Market?

              The Good & the Bad




23 May 2008         www.IVIpe.com
                    Info@IVIpe.com
Successes in the Market
                    Since 2001

                                             PBC Lasers
                                             & Wostec




       Multinationals w/R&D Labs in Russia


23 May 2008          www.IVIpe.com
                     Info@IVIpe.com
Some Clouds Too: Learning
              Curve Lessons
                      Optiva ($49M) liquidates:
                      Nanotech's 1st big flame-out

                         Startup doctors ease portfolio
                         pain-Trustworks ($23M)
                                                   Cybiko Ceases
                                                   Operations

Not Seeing Entrepreneurial SME Creation
          from MNC R&D Labs
       Multinationals w/R&D Labs in Russia


23 May 2008          www.IVIpe.com
                     Info@IVIpe.com
Realities of VC in Russia
High Rejection Rates of Russian Tech:
          Undeveloped Opportunity
          Lack of Uniqueness/Competitive Advantage in
          Performance (Customer Benefits)
          Too much $$$, too much time & too little reward
          (Alternative Invest Opts & Foreign Competition)
          Lack of People (mgt/employees) & Transparency
          Lack of IP/Uncertainty of IP
What to do with the SMEs that are rejected?
   Ignore? Sympathize? Seek New Solutions?
   23 May 2008             www.IVIpe.com
                           Info@IVIpe.com
Reasons for Rejecting
               Russian Tech Deals




23 May 2008         www.IVIpe.com
                    Info@IVIpe.com
Reasons for Rejecting
               Russian Tech Deals




23 May 2008         www.IVIpe.com
                    Info@IVIpe.com
Realities of VC Investment
  Ex: Global Spend in Clean Tech
               (2006)
• Corporate R&D Investment = $22 billion
• Government R&D Investment = $24 Billion
• VC Investment in R&D = $2 Billion

Same Pattern Repeated in Most Industries:
VCs Fund Commercialization, not Tech Dev.
 23 May 2008       www.IVIpe.com
                   Info@IVIpe.com
Reasons Why
                                         Probability
Components of SME Success
                                              80%
  Company has enough $$
                                              80%
  Mgt Capable & Focused
                                              80%
  PD Successful
                                              80%
  Mfging Successful
                                              80%
  Competitors Behave as Expected
                                              80%
  Customers Want Product
                                              80%
  Pricing is Correct
                                              80%
  IP Issued
                                             17%
Combined Probability of Success
Success Rate <10% if Probability of One Event falls
from 80% to 50%
   23 May 2008         www.IVIpe.com
                       Info@IVIpe.com
Part II: GoForward Plan to
                  Accelerating VC $$


              For Entrepreneurs/SMEs




23 May 2008           www.IVIpe.com
                      Info@IVIpe.com
Action Item #1 for
                Entrepreneurs/SMEs
1. Invest in Tech for Domestic Mkt
        Link w/Corporates: User Pull, Testing,
        Deployment & Commercialization

        Solve Tech & Supply Chain Needs

        Don’t Worry about Small Volumes

        Build Locally, Upgrade Later for National &
        Int’l Expansion
  23 May 2008         www.IVIpe.com
                      Info@IVIpe.com
Opts for Russian Tech




23 May 2008         www.IVIpe.com
                    Info@IVIpe.com
Opts for Russian Tech




23 May 2008          www.IVIpe.com
                     Info@IVIpe.com
Examples of Domestic Growth
                                          $570Bln for
                                    Transportation Overhaul
                                     21 May 2008 Combined
                                            Reports
Ford Will Build 2nd Plant in Russia:
Ford European VP Jim Tetreault




    23 May 2008          www.IVIpe.com
                         Info@IVIpe.com
Where’s the Customer Pain
               (Need) in the Industry?
1. MORE Perf, Execution & Cost Reduction
        Not GameChangers; blocking/tackling tech so
        customers meet business plan
2. MORE Local Content
        More Value-added Tech
        Tech Sold to Multiple Customers
        Generate Supplier Sustainability thru Multiple
        Products/Services
3. What Else?
    23 May 2008          www.IVIpe.com
                         Info@IVIpe.com
Domestic Opts to Build Bio-
                      Tech Supply Chain in Russia
                                                                          Research, Testing, &
    Agricultural                   Medical Devices
                        Drugs &                            Hospitals
                                                                             Medical Labs
Feedstock/Chemicals Pharmaceuticals & Equipment

 Agricultural           Medicinal &     Laboratory        Specialty         Biological
 processing             botanicals      apparatus &       hospitals         research
                                        furniture
 Basic organic          Pharma-                           University        Commercial
 chemicals              ceutical         Surgical,        medical           medical
                        preparations   medical, dental,   research          research
  Ethyl alcohol
                                       ophthalmic         hospitals
  mfg.                  Diagnostic                                           Testing
                                       & analytical
                        substances                         Clinical         laboratories
 Organic fiber                         instruments &
                                                          research
 mfg.                                  equipment
                        Biological                                          Medical
                                                          institutions
                        products                                            laboratories &
  Fertilizers                           Irradiation
                                                                            diagnostic
                                        apparatus &
 Pesticides and                                                             imaging
                                        electromedical
 other agricultural
                                                                            centers
 chemicals                              equipment



                      Product-Oriented www.IVIpe.com               Service-Oriented
     23 May 2008
                                        Info@IVIpe.com
Action Item #2 for
                Entrepreneurs/SMEs
2. Benchmark Your Tech to Competitors
  & Alternative

        Often & Early
        Define Strengths & Weaknesses
        Test Under Different Operating &
        Customer Conditions
        Invest to Overcome Deficiencies

  23 May 2008         www.IVIpe.com
                      Info@IVIpe.com
Part II: GoForward Plan to
                    Accelerating $$



              For Gov’t Policy Makers




23 May 2008           www.IVIpe.com
                      Info@IVIpe.com
GoForward Plan: Action Item
          #1 for Gov’t Policy Makers

1. Create ‘ Tech Proof of Concept’ Fund
        Transform ideas = deals
        Generate data to confirm performance,
        show weaknesses vs. competition &
        alternatives.
        Benchmark to int’l standards



  23 May 2008        www.IVIpe.com
                     Info@IVIpe.com
Chubais Opens Landmark Power Unit
But industry players are skeptical about the
efficiency and modernity of the Russian-made
turbines.
   23 May 2008      www.IVIpe.com
                    Info@IVIpe.com
GoForward Plan: Action Item
          #2 for Gov’t Policy Makers

2. Capitalize a ‘Mini-Grant’ Program
        Define biz opts for a technology
        Cost is US$3,000-US$10,000/technology
        Not a biz plan, but 3-4 page document on
        tech’s potential



  23 May 2008         www.IVIpe.com
                      Info@IVIpe.com
GoForward Plan: Action Item
          #3 for Gov’t Policy Makers
3.Create an IP Fund
        Fund costs of Filing IP, especially Int’l
        Pay-back as a Royalty on Sales
        Funded by Russian Gov’t Initiative/PPP




  23 May 2008           www.IVIpe.com
                        Info@IVIpe.com
GoForward Plan: Action Item
          #4 for Gov’t Policy Makers

4. Inventory Your Tech & Publish as a
  Database on the Internet
      Org by tech, product & mkt
      Benefits by cost & performance
      Stage of dev., R&D, PD, Testing,
      Plan w/Timetable, milestones,
      budgets
      IP issued/filed & competing IP
  23 May 2008     www.IVIpe.com
                  Info@IVIpe.com
GoForward Plan: Action Item
         #5 for Gov’t Policy Makers
5. Establish a Biz Dev Office
    Scouts for Opts in SMEs & Institutes
    Develops projects for ‘Mini-Grant’ & ‘Proof of
    Concept’ Funds
    Promote to Customers
    Keeps the Team Focused. Align Interests
                 Sell Data or Provide Answers?
                 Incentives: Cash/Salary or Equity?
                 Transparent or Opaque? Responsive or Egocentric?
   23 May 2008                 www.IVIpe.com
                               Info@IVIpe.com
GoForward Plan: Action Item
          #6 for Gov’t Policy Makers
6. Organize R&D & Supply Chain
   Competitions for Users of Tech
        Go After Corporates & Corporate Investors
        vs. Financial Investors
        Interaction between R&D developers &
        Corporations & Corporate VC
        Corporations fund R&D, guide development
        & access opts in the supply chain
        Lower dev risk & get to market quickly
        Establish Industry Consortiums
  23 May 2008         www.IVIpe.com
                      Info@IVIpe.com
Technology In Many Places!
               Just Look & Define


    Slaughter                        Raising          Genetic Engineering
                                                         & Breeding




                                                            Butcher
                            Distribution, Storage &       Retail Locations
Processing- Ham, Kielbasa
                                    Delivery
    23 May 2008                 www.IVIpe.com
                                Info@IVIpe.com
23 May 2008   www.IVIpe.com
              Info@IVIpe.com
Thomas D. Nastas
                   Tom@IVIpe.com
                   www.IVIpe.com
                Tel. 7.985.923.47.27
Innovative Ventures Inc. Moscow, Russia
                                        Haslett, MI USA
  23 May 2008          www.IVIpe.com
                       Info@IVIpe.com
Back-up Slides Follow




23 May 2008         www.IVIpe.com
                    Info@IVIpe.com
What’s Working Against Early
        Stage Tech & VC in Russia
Plenty of $: It’s Competition:
   Domestic Growth, FMCGs, F&B, Retailing,
   Financial Services, Media, etc.
   Keeps Entrepreneurs in Non-Tech
   From Other Asset Classes w/Quicker & >
   Profits, e.g., Stocks & Real Estate
   From Israel, Ireland, USA, etc., with Good
   Deals, Technologies, Entrepreneurs &
   Successes
  23 May 2008      www.IVIpe.com
                   Info@IVIpe.com
Best Practices

   Factors of                   Best Practice
     Success
Engaged             Institutes engaged in econ dev
Institutes with    & committed to tech transfer
Active
                     Have mechanism for tech
Leadership
                   commercialization




23 May 2008           www.IVIpe.com
                      Info@IVIpe.com
Best Practices
     Factors of                 Best Practice
      Success

Capital is           Programs for
Available          commercialization, pre-seed, &
                   seed financing gaps (help
                   establish & build SMEs)

                    Active informal angel networks

                    Investors include private & and
                   public entities

23 May 2008          www.IVIpe.com
                     Info@IVIpe.com
Best Practices
   Factors of                 Best Practice
    Success
Discretionary      Receive significant federal
R&D Funding      funding

                   Centers serve as anchors for a
                 region’s bioscience base




23 May 2008        www.IVIpe.com
                   Info@IVIpe.com
Best Practices
   Factors of               Best Practice
    Success
Talent Pool       Talent is the #1 the variable
                to build comparative advantage

                  Educational institutions
                responsive to training students
                to meet the needs for workers
                at all skill levels, e.g.,
                scientists, technicians, &
                production workers


 23 May 2008         www.IVIpe.com
                     Info@IVIpe.com
Best Practices
    Factors of                   Best Practice
      Success
 Specialized         Leading bioscience regions
 Facilities and    have private markets that
 Equipment         provide facilities for bioscience
                   SMEs

                     Specialized bioscience
                   incubators and research parks
                   are a growing trend

                    Access to specialized facilities
                   and equipment
23 May 2008          www.IVIpe.com
                     Info@IVIpe.com
Best Practices
  Factors of      Best Practice States/Regions
    Success
Patience and     Building a critical mass takes
Long-term      years or even decades
Perspective
                Early technology pioneers took
               25 years, now 12 to 14 years to
               mature




23 May 2008         www.IVIpe.com
                    Info@IVIpe.com

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IVI Presentation at UNECE Conference, May 2008

  • 1. Scaling Up Innovation in Russia UNECE Conference: Moscow Russia, 23 May 2008 Innovative Ventures Inc. Haslett, MI. USA Moscow, Russia Thomas Nastas President Tom@IVIpe.com www.IVIpe.com 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 2. Today’s Message Part I What’s Happening in the Market? The Good & the Bad Part II GoForward Plan to Accelerate $$ For Entrepreneurs/SMEs For Gov’t Policy Makers 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 3. IVI History-Direct Invest & Advisory Canada (1992) Europe (1992/94) C$100MM-Canadian TP Fund, $10MM- Bus. Dev. Bank EU, $-Financière St Dominique, Paris USA (1986) Russia (1997) The Michigan Product HP LP, $30MM-EBRD & Dev. Fund ($5MM) USAID Africa (1993/96) E. Africa $5MM, Sub- Saharan, $200MM, South Africa,$30MM, IFC/WB 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 4. About Me • Founder of IVI,1986. In Russia since 1997 • Moscow Bank, Member, Board of Directors, 2007 • Independent Directors Ass. Member, Board of Directors, 2008 • Moscow MBA Program, Prof of VC & Marketing, 2001 • Moscow, MBA Advising, 2001 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 5. Part I: What’s Happening in the Market? The Good & the Bad 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 6. Successes in the Market Since 2001 PBC Lasers & Wostec Multinationals w/R&D Labs in Russia 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 7. Some Clouds Too: Learning Curve Lessons Optiva ($49M) liquidates: Nanotech's 1st big flame-out Startup doctors ease portfolio pain-Trustworks ($23M) Cybiko Ceases Operations Not Seeing Entrepreneurial SME Creation from MNC R&D Labs Multinationals w/R&D Labs in Russia 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 8. Realities of VC in Russia High Rejection Rates of Russian Tech: Undeveloped Opportunity Lack of Uniqueness/Competitive Advantage in Performance (Customer Benefits) Too much $$$, too much time & too little reward (Alternative Invest Opts & Foreign Competition) Lack of People (mgt/employees) & Transparency Lack of IP/Uncertainty of IP What to do with the SMEs that are rejected? Ignore? Sympathize? Seek New Solutions? 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 9. Reasons for Rejecting Russian Tech Deals 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 10. Reasons for Rejecting Russian Tech Deals 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 11. Realities of VC Investment Ex: Global Spend in Clean Tech (2006) • Corporate R&D Investment = $22 billion • Government R&D Investment = $24 Billion • VC Investment in R&D = $2 Billion Same Pattern Repeated in Most Industries: VCs Fund Commercialization, not Tech Dev. 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 12. Reasons Why Probability Components of SME Success 80% Company has enough $$ 80% Mgt Capable & Focused 80% PD Successful 80% Mfging Successful 80% Competitors Behave as Expected 80% Customers Want Product 80% Pricing is Correct 80% IP Issued 17% Combined Probability of Success Success Rate <10% if Probability of One Event falls from 80% to 50% 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 13. Part II: GoForward Plan to Accelerating VC $$ For Entrepreneurs/SMEs 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 14. Action Item #1 for Entrepreneurs/SMEs 1. Invest in Tech for Domestic Mkt Link w/Corporates: User Pull, Testing, Deployment & Commercialization Solve Tech & Supply Chain Needs Don’t Worry about Small Volumes Build Locally, Upgrade Later for National & Int’l Expansion 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 15. Opts for Russian Tech 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 16. Opts for Russian Tech 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 17. Examples of Domestic Growth $570Bln for Transportation Overhaul 21 May 2008 Combined Reports Ford Will Build 2nd Plant in Russia: Ford European VP Jim Tetreault 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 18. Where’s the Customer Pain (Need) in the Industry? 1. MORE Perf, Execution & Cost Reduction Not GameChangers; blocking/tackling tech so customers meet business plan 2. MORE Local Content More Value-added Tech Tech Sold to Multiple Customers Generate Supplier Sustainability thru Multiple Products/Services 3. What Else? 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 19. Domestic Opts to Build Bio- Tech Supply Chain in Russia Research, Testing, & Agricultural Medical Devices Drugs & Hospitals Medical Labs Feedstock/Chemicals Pharmaceuticals & Equipment Agricultural Medicinal & Laboratory Specialty Biological processing botanicals apparatus & hospitals research furniture Basic organic Pharma- University Commercial chemicals ceutical Surgical, medical medical preparations medical, dental, research research Ethyl alcohol ophthalmic hospitals mfg. Diagnostic Testing & analytical substances Clinical laboratories Organic fiber instruments & research mfg. equipment Biological Medical institutions products laboratories & Fertilizers Irradiation diagnostic apparatus & Pesticides and imaging electromedical other agricultural centers chemicals equipment Product-Oriented www.IVIpe.com Service-Oriented 23 May 2008 Info@IVIpe.com
  • 20. Action Item #2 for Entrepreneurs/SMEs 2. Benchmark Your Tech to Competitors & Alternative Often & Early Define Strengths & Weaknesses Test Under Different Operating & Customer Conditions Invest to Overcome Deficiencies 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 21. Part II: GoForward Plan to Accelerating $$ For Gov’t Policy Makers 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 22. GoForward Plan: Action Item #1 for Gov’t Policy Makers 1. Create ‘ Tech Proof of Concept’ Fund Transform ideas = deals Generate data to confirm performance, show weaknesses vs. competition & alternatives. Benchmark to int’l standards 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 23. Chubais Opens Landmark Power Unit But industry players are skeptical about the efficiency and modernity of the Russian-made turbines. 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 24. GoForward Plan: Action Item #2 for Gov’t Policy Makers 2. Capitalize a ‘Mini-Grant’ Program Define biz opts for a technology Cost is US$3,000-US$10,000/technology Not a biz plan, but 3-4 page document on tech’s potential 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 25. GoForward Plan: Action Item #3 for Gov’t Policy Makers 3.Create an IP Fund Fund costs of Filing IP, especially Int’l Pay-back as a Royalty on Sales Funded by Russian Gov’t Initiative/PPP 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 26. GoForward Plan: Action Item #4 for Gov’t Policy Makers 4. Inventory Your Tech & Publish as a Database on the Internet Org by tech, product & mkt Benefits by cost & performance Stage of dev., R&D, PD, Testing, Plan w/Timetable, milestones, budgets IP issued/filed & competing IP 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 27. GoForward Plan: Action Item #5 for Gov’t Policy Makers 5. Establish a Biz Dev Office Scouts for Opts in SMEs & Institutes Develops projects for ‘Mini-Grant’ & ‘Proof of Concept’ Funds Promote to Customers Keeps the Team Focused. Align Interests Sell Data or Provide Answers? Incentives: Cash/Salary or Equity? Transparent or Opaque? Responsive or Egocentric? 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 28. GoForward Plan: Action Item #6 for Gov’t Policy Makers 6. Organize R&D & Supply Chain Competitions for Users of Tech Go After Corporates & Corporate Investors vs. Financial Investors Interaction between R&D developers & Corporations & Corporate VC Corporations fund R&D, guide development & access opts in the supply chain Lower dev risk & get to market quickly Establish Industry Consortiums 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 29. Technology In Many Places! Just Look & Define Slaughter Raising Genetic Engineering & Breeding Butcher Distribution, Storage & Retail Locations Processing- Ham, Kielbasa Delivery 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 30. 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 31. Thomas D. Nastas Tom@IVIpe.com www.IVIpe.com Tel. 7.985.923.47.27 Innovative Ventures Inc. Moscow, Russia Haslett, MI USA 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 32. Back-up Slides Follow 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 33. What’s Working Against Early Stage Tech & VC in Russia Plenty of $: It’s Competition: Domestic Growth, FMCGs, F&B, Retailing, Financial Services, Media, etc. Keeps Entrepreneurs in Non-Tech From Other Asset Classes w/Quicker & > Profits, e.g., Stocks & Real Estate From Israel, Ireland, USA, etc., with Good Deals, Technologies, Entrepreneurs & Successes 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 34. Best Practices Factors of Best Practice Success Engaged Institutes engaged in econ dev Institutes with & committed to tech transfer Active Have mechanism for tech Leadership commercialization 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 35. Best Practices Factors of Best Practice Success Capital is Programs for Available commercialization, pre-seed, & seed financing gaps (help establish & build SMEs) Active informal angel networks Investors include private & and public entities 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 36. Best Practices Factors of Best Practice Success Discretionary Receive significant federal R&D Funding funding Centers serve as anchors for a region’s bioscience base 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 37. Best Practices Factors of Best Practice Success Talent Pool Talent is the #1 the variable to build comparative advantage Educational institutions responsive to training students to meet the needs for workers at all skill levels, e.g., scientists, technicians, & production workers 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 38. Best Practices Factors of Best Practice Success Specialized Leading bioscience regions Facilities and have private markets that Equipment provide facilities for bioscience SMEs Specialized bioscience incubators and research parks are a growing trend Access to specialized facilities and equipment 23 May 2008 www.IVIpe.com Info@IVIpe.com
  • 39. Best Practices Factors of Best Practice States/Regions Success Patience and Building a critical mass takes Long-term years or even decades Perspective Early technology pioneers took 25 years, now 12 to 14 years to mature 23 May 2008 www.IVIpe.com Info@IVIpe.com