Tom Muldowney - Evaluation of How Guinness are Dealing With a Shift in Consumer Trends
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An evaluation of how global brand Guinness are dealing with a shift in consumer trends which is resulting in the company posting their first loss in decades. This was for my BA Marketing Management in Institute of Technology Tallaght, Dublin, Ireland. This presentation was awarded a 2.1 Hons.
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Tom Muldowney - Evaluation of How Guinness are Dealing With a Shift in Consumer Trends
- 1. Guinness “ Dealing With A Shift In Consumer Trends” Tom Muldowney X00039338 5 th May 2009