This is a social media case study showing how we used Twitter and an iPhone to reduce brand linkage between Mardi Gras and flashing while increasing the linkage between Mardi Gars and family. It is an excellent example of using embedded journalism and social media platforms as a marketing tactic.

2. Been to NOLA Been to Mardi Gras
Never been to NOLA Never been to Mardi Gras

3. 100
Pre-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

8. 100
Pre-Campaign Post-Campaign
75
50
25
0
Beer New Orleans Parades Beads Floats Ladders Food Family Tailgating Church Crazy Flashing

9. Pre-Campaign Post-Campaign
70.0
52.5
35.0
17.5
0
Ladders Food Family Tailgating Church Crazy Flashing

10. The difference between art and advertising is discipline.

11. Make A Difference. Do Great Work. Earn a Profit. Have Fun.