When you sign up for a Linkedin account, the URL for your profile is a messy series of random letters and numbers. It doesn't look professional! To create a more professional image, customise you Linkedin URL. And why not change it to a key phrase that potential customers will type into Google for a cunning way to give yourself an SEO boost. For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, tom@tommallens.com, +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.