You know you love DDD, and want your peers to get started with it, but how do you convince them?

1. Selling DDD
@ToJans

2. Your feedback
Yes
HEY !!
No
HO !!

3. Great
presentations so
far?

4. Great
presentations so
far?
HEY!!

5. Do we love
COBOL?

6. Do we love
COBOL?
HO!!

7. Your first app?

8. Childhood
memories

9. The present

10. Query from Hell

11. Do we need
a change?

12. Do we need
DDD?

13. Have we just
witnessed how to
sell DDD?

14. Have we just
witnessed how to
sell DDD?
Nope

15. Hard selling/force feeding
Works, but
is not sustainable

16. How to properly
sell DDD?

17. Hard selling/force feeding
Works, but
is not sustainable
Why not?

18. People have to understand
The problem
before they accept

19. People have to understand
The problem
before they accept
The solution

20. People have to understand
The problem
before they accept
The solution

21. Think first!

22. Think first!
How to sell SEO?

23. Think first!
Will it make $$$?

24. Think first!
Will it make $$$?

25. Selling gets easier if
YOU
can explain the problem

26. Selling gets easier if
YOU
can explain the problem
to others

27. How to sell
lead by example

28. How to sell
Being right doesn’t mean you win

29. How to sell
The toddler’s bus

30. How to sell
The toddler’s bus

31. How to sell
Making others feel stupid doesn’t help

32. How to sell
”The journey of a thousand miles
starts with a single step”
Lao Tzu

33. How to sell DDD?
• Don’t force feed
understand the why – you and your peers
• Lead by example
Don’t be offended or offend people
• One step at a time
Rome was not built in a day

34. Questions?
@ToJans
http://tojans.me