1. THOMAS HENNESSEY
Fairfield, CT
Phone: (646) 734-6930
Email: tom4385@hotmail.com
PROFILE
Experienced digital advertising sales professional. Ability to build and communicate digital strategy.
Top-notch presenter who engages with audiences in a way that ensures ideas are heard, remembered,
and acted upon. Skilled at developing client relationships at multiple levels. Effective in reaching quota
and garnering share from competitors.
Digital Strategy Media Planning/Buying Pipeline Management Public Speaking
Quota Attainment Relationship Development Client Service Business Development
Thought Leadership Team Collaboration Interpersonal Awareness Sales Presentations
Connected TV SME Professional Development Mentoring Leadership
PROFESSIONAL EXPERIENCE
MICROSOFT ADVERTISING
SENIOR XBOX SPECIALIST SALES EXECUTIVE- New York, NY (2011-2014)
Market development and sales of the Xbox Live entertainment platform within digital,
linear, and connected television verticals.
· Through integrated account planning worked with the larger Microsoft Advertising account team to
identify, drive, and close solution sales opportunities.
· Quickly learned industry landscape in order to position Xbox and other Microsoft properties as a top
solution that mitigated competitive pressure and provided targeted solutions.
· Expert resource for messaging on Xbox Live consistently delivering high quality proposals,
presentations, and customer engagements that garnered over 25 million in revenue.
· Worked as liaison between brands, agencies, account teams and the Xbox business group which
contributed to the development of products that fulfilled client needs.
· Critical account team member who demonstrated proactive contributions building a culture of trust,
open communication, and clear accountabilities – consistently received positive feedback.
· Developed a position of thought leadership regarding connected television. Participated in high-level
executive engagements and panel discussions resulting in increased mindshare for Xbox Live.
· Worked within larger organization to educate colleagues around messaging opportunities through
formal trainings and impromptu discussions that created sales efficiencies.

2. · Actively targeted developmental accounts with opportunity for growth, leading with Xbox live, but
speaking to entire Microsoft Advertising portfolio generating incremental revenue.
NATIONAL CABLE COMMUNICATIONS
MANAGER, DIGITAL MEDIA – New York, NY (2008-2011)
Marketplace development and sales of Cable Multi-System Operator cross platform
digital interactive properties including interactive TV, video on demand, online, mobile,
Xbox Live, and addressability for NCC’s Northeast region.
· Successfully lead business development to increase awareness of interactive television capabilities
and drive new revenue streams.
THOMAS HENNESSEY
Fairfield, CT
Phone: (646) 734-6930
Email: tom4385@hotmail.com
· Created cross platform concepts that promoted the best use of available digital technologies to
message to the most relevant consumer - expose, engage, convert, and prove return on investment.
· In 2009 drove one month incremental spend of $150k from Kia by designing NCC’s first mobile
database collection and remarketing execution in Boston, Pittsburgh, Providence, and Philadelphia.
· For fiscal ’09-’10 drove $1.4MM, 23% increase year to year and 70% of the allocated media budget,
in cross platform revenue via linear, online, mobile, and VOD for Bermuda Tourism in Washington,
Philadelphia, and Boston.
· In 2010 initiated 1.4MM cross platform spend by Lockheed Martin utilizing VOD, TV:30’s, and Online.
· In 2010 closed a $430k spend for FEMA and a $433k spend for Warren County Tourism in the
interactive television space.
NATIONAL CABLE COMMUNICATIONS
ACCOUNT EXECUTIVE- New York, NY (2000-2008)
Sales of local market television advertising schedules, promotional services, and digital
technology offerings in sixteen Southeastern markets.

3. · Targeted developmental accounts with the opportunity for growth, while accurately forecasting
business in order to grow the spot cable marketplace.
· Managed multi-market proposals and projects beyond the scope of my sales team. Acted as a point
person at multiple agencies analyzing needs and developing consultative relationships with decision
makers in order to maximize revenue. Led the effort of increasing company revenue from Media
Storm from $881k to $10M+ over six years. Was the main point of contact and stewarded business
outside of my sales team
· Integrated digital opportunities such as VOD, interactive TV, cable zone addressability, mobile
solutions, and online impressions whenever possible thereby opening additional revenue channels.
· Achieved or exceeded quota from 2001-2008. An average yearly increase of 15%-20%.
· Led the effort in stewarding 4.8 million in new business for National Geographic Channel through
Allscope Media in 2006.
ADDITIONAL RELEVANT EXPERIENCE
Cablerep Advertising - Cox Communications, Advertising Consultant
The Graham Group, Media Planner / Buyer
Bauerlein Inc., Media Coordinator / Media Buyer
PROFESSIONAL DEVELOPMENT
Personality Insights: Managing and Flexing Your Communications Style
The It Factor
MicroInequalities: MicroMessing, the Power of Small
Embracing Change
Influencer, the Power to Change Anything
EDUCATION
Bachelor of Science, Journalism / Advertising Emphasis, Marketing Minor
The University of Southern Mississippi, Hattiesburg, Mississippi