Passle has spent the last few months researching business blogging, and how to make it much easier. Here are our latest findings.

1. Why are so many
blogs such a
hopeless failure?
passle investigates…

2. Most businesses are
hugely missing the mark
when it comes
to business
blogging

3. In a recent passle
survey of over 500
businesses…
(June-July 2013)

4. Only 1in 8 businesses
had an updated blog*
*of at least 3 posts in the last year…
so not even a high benchmark!

5. And
80%
had no blog at all!
13%
7%
80%
Active blog Inactive blog No blog

6. We then asked 800heads of
marketing at small or medium
sized businesses
if they had an
updated blog…
(July-August 2013)

7. 70%
admitted they did not
have an updated blog

8. Given that claims…
Businesses that
blog 3-5 times a
month have twice
as much web
traffic and
inbound leads
than those who
don’t blog…

9. And that…
Small businesses (<10 employees)
see the biggest gains in web traffic
and inbound leads
when they post
more articles...

10. just why is
nobody
blogging?!

11. passle decided to
investigate...
(August-September 2013)

12. We asked 200heads of
marketing at businesses which
don’t have an updated blog….
why do you not have
an updated blog?
(There were allowed to give more
than one reason)

13. 32% said they don’t
see the point
in a blog

14. 27%
said they don’t
have enough
time to blog

15. 23%
said they can’t write
(or spell) very well

16. 19% said they ran
out of topics
to write
about

17. 19% said no
one else helped
with the blog

18. 32%
27%
19% 19%
23%
0%
5%
10%
15%
20%
25%
30%
35%
Don’t See The
Point in a Blog
Not Enough
Time
Ran Out of
Topics to Write
About
No One Else
Helped
Can't write
very well (or
spell!)
The Reasons for SMEs not having an Updated Blog
(According to their Marketing Heads)

19. There were also some
interesting differences
between male and female
marketers….

20. 23% of males said they ran out
of topic ideas for their blog…
…but only 12%
of females did

21. 26% of females claimed the fact
that no one helped
out was a reason
they did not have
an updated blog…
…but only 14% of males did

22. 26% of males used
the excuse of not
being able to
write (or spell)
for why they didn’t have an
updated blog…
…but only 14% of females did

23. 34%
29%
23%
14%
26%
30%
26%
12%
26%
14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Don’t See The
Point in a Blog
Not Enough
Time
Ran Out of
Topics to Write
About
No One Else
Helped
Can't write very
well (or spell!)
The Reasons Given by Male and Female Marketers for
Why They Don't Have an Updated Blog
Male Female

24. so what can be
done about it?

25. Businesses essentially
have 2choices
when it comes
to blogging…

26. option 1 (the cop-out)
Just give up. A dead blog looks so
much worse than not having one at
all – so if you can’t keep
your blog updated,
it’s time to bin it.

27. option 2 (the better choice)
Commit to your blog. Force yourself
to write. Get your colleagues
involved to help you. And
use a tool like passle
to make it much,
much easier.

28. For more blogging statistics, facts
and tips, or to find out how to
make business blogging better and
easier, please visit:
www.passle.net