Real world content marketing and social media statistics. We looked at a sample of 525 websites to review their success in social media marketing. We focused on the company blog and their Twitter and Facebook accounts. For the full report, see: https://home.passle.net/wp-content/uploads/2013/08/The-State-of-Business-Blogging-2013.pdf

1. The State of
Business Blogging
and Social Media Marketing
2013

2. businesses were
surveyed…

3. …from the US, UK and
Australia
…reviewed in June &
July 2013
…found on industry lists
and directories

4. In general, businesses remain
hopelessly lost
when it comes to
content marketing and
social media

5. of businesses have
%
no blog

6. of businesses
who have a
*Less than 4 posts per year
%
blog have a ‘dead blog’*

7. do not have a
company news page
%

8. %
Of those who have a
‘Company News’ section on their
website…
*Less than 4 posts per year
have no recent news*

9. %
of businesses do not have a
company Facebook page

10. %
Out of businesses who have a
company Facebook page…
*No update in more than 1 month
do not update it*

11. %
of businesses
do not have
a Twitter account

12. %
do not update it*
*No update in more than 1 month
Out of businesses who have a
company Twitter account…

13. %
of businesses have no
successful social channel*
*never had a go, or tried and failed

14. easier, better business blogging
https://home.passle.net/index.php/the-state-of-business-blogging/
For more stats…
www.passle.net