5. Reid Hoffman - Entrepreneur. Product Strategist. Investor. (Co-founder Linkedin)
- Shape your identity or it will shape you.
6. • Choose your own Identity
• Identity comes from choice; choice comes from identity. On a
daily basis, the actions you take, the people you spend time
with, and the principles you choose to defend will define your
identity. Therefore, you should choose to construct an identity
that signals to the world your core values and unique choices.
21. • Social media is an extension of your business
• Every employee is your brand ambassador, your
marketer, and the face of your company.
• PR no longer stands for only public relations; it
means people react, people respond, and people
reach out.
- Awesome Business – Scott Stratten
Social Business
”We use twitter, we are a social business” is like ”we
have an oven, we’re a gourmet kitchen” @ValaAfshar
– CMO, Enterasys, Siemens Enterprise, Boston.