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Digital business opportunities
Speak was given at the Business Camp at the
Digital Factory May 7, 2013.
Audience: Ryslinge Innovationshøjskole
Always remember the purpose….
Digital Business Opportunities
Digital Business Opportunities
Reid Hoffman - Entrepreneur. Product Strategist. Investor. (Co-founder Linkedin)
- Shape your identity or it will shape you.
• Choose your own Identity
• Identity comes from choice; choice comes from identity. On a
daily basis, the actions you take, the people you spend time
with, and the principles you choose to defend will define your
identity. Therefore, you should choose to construct an identity
that signals to the world your core values and unique choices.
Digital Identity
Digital Business Opportunities
World’s strongest Digital Identity
Have we ever heard from Baumgartner ever since....?
Co-creation & user engagement
Digital Business Opportunities
Digital Business Opportunities
Digital Business Opportunities
Digital Business Opportunities
Digital Business Opportunities
Digital Business Opportunities
1993 - Den første digitale generation
1993 - Den første digitale generation
Even more digital….
Digital Strategy
Kilde: http://www.madperspectives.com/images/illustration_framework.png
• Social media is an extension of your business
• Every employee is your brand ambassador, your
marketer, and the face of your company.
• PR no longer stands for only public relations; it
means people react, people respond, and people
reach out.
- Awesome Business – Scott Stratten
Social Business
”We use twitter, we are a social business” is like ”we
have an oven, we’re a gourmet kitchen” @ValaAfshar
– CMO, Enterasys, Siemens Enterprise, Boston.
Digital Business Opportunities
Digital Business Opportunities
Digital Business Opportunities
The perfect storm – Peter Svare
Digital Business Opportunities
My typical day includes these sociale & digital media
Social Media Strategy
Content strategy
Internet via mobile vs. the stationary computer
Multichannel (= new possibilities)
Digital Business Opportunities
Digital Business Opportunities
How to get revenues from a “free” business model
- Create A need
- in-app purchase
- Abonnement
- Storage
- etc.
Digital Business Opportunities
Android
Apple
Windows 8
Native apps
Cross-platform app
Web (based) apps
Mobile website
App type – to be selected according to need & purpose
#MadeWithAtoms
• http://www.research.ibm.com/articles/madewithatoms.shtml
Questions ?
Facebook.com/tokeroed
Linkedin.com/in/haraldtokeroed
@tokeroed
hrt@houseofrelations
Tlf. 60134166

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Digital Business Opportunities