Branding yourself online and offline for hr professionals for bnc 6.17.10

Branding Yourself
Online and Offline for
Human Resource Professionals
June 17, 2010

Presented by Toby Nathan,
Principal at RecruitaStar, LLC, toby@recruitastar.com

RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606

My Background

 Co-founder and Principal of RecruitaStar,  Assisted thousands of people with their
LLC (www.recruitastar.com), a Chicago career search, developed/enhanced
based business partner and a recruitment resumes and helped define their personal
support provider that takes on a company’s brand, taught interviewing best practices,
upfront part of the hiring process. and helped develop a customized job
search strategy.
 Fourteen (14) years retained executive
search experience.  Worked with individuals from a variety of
industries and functional areas, including,
 Fourteen (14) years experience in the but not limited to human resources,
health care industry where I served as a accounting & finance, operations, sales and
senior human resources manager with a marketing, and management consulting.
special emphasis on recruitment,
compensation and benefits. I have  BS in Psychology and Business
extensive experience partnering with Administration from the University of Illinois
organizations and hiring executives to at Champaign-Urbana; MS in Industrial
assist them with their recruitment needs, Relations from Loyola University.
and identify what they look for in a
candidate for a position.


Agenda: What will you Learn/Gain?

◦ Why is branding the key to effectively
selling yourself online as well as
offline?
◦ Develop a strategy that meets your
objectives for building your brand
◦ Easy, practical ideas and online
communities to best build your online
presence


Poll
Study: Fortune 100 Companies using Twitter more than any other social media platform. I thought this new study
by Burson-Marsteller, global public relations and communications firm and Proof Digital Media would be of interest. The
analysis found that 54% of Fortune 100 companies were using Twitter to engage with their stakeholders, while 32% were
using a blog and 29% were actively using a Facebook fan page. 1

WHAT ABOUT YOU?
WHAT PLATFORMS DO YOU USE?
Do you have a LinkedIn profile? Yes or No

Do you have a Facebook profile? Yes or No

Do you have a Twitter account? Yes or No

Do you have a blog? Yes or No

Do you have your own website? Yes or No

Do you have a newsletter? Yes or No

1
Source: Burson-Marsteller, Slide Share presentation, Social Media Use by Fortune 100 Companies


What is Personal Branding?

1
Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan,
April 09)


If you Google your name periodically - what comes up? Does it best
represent your brand?
“Brand equity = the sum total and composition of your search results.” 1

1
Source: Peter Blackshaw, EVP, Nielsen Online, author of Satisfied Customers Tell Three Friends, Angry Customers Tells 3000.


Statistics on Internet Users
March 2009 Nielsen Online Social Network New Global Footprint study indicates: “Social networks and
blogs are now the 4th most popular online activity ahead of personal email. Member communities are
visited by 67% of the global online population, time spent is growing at 3 times the overall Internet rate,
accounting for almost 10% of all Internet time”.

The share of adult Internet users who have a profile on an online social network site has more than
quadrupled in the past four years - from 8% in 2005 to 35% in 2008, according to Pew Internet. 1

When users do use social networks for professional and personal reasons, they will often maintain
multiple profiles, generally on different sites. 1

As of December 2008, 11% of online American adults said they used a service like Twitter or another
service that allowed them to share updates about themselves or to see the updates of others. 1

Over half of the adult Internet population is between 18 and 44 years old. But larger percentages of
older generations are online now than in the past, and they are doing more activities online, according
to surveys taken from 2006-2008. Contrary to the image of Generation Y as the "Net Generation,"
Internet users in their 20’s do not dominate every aspect of online life. 2

1
Source: Pew Internet Project, December 2008.
2
Source: Pew Internet Project, Generations Online in 2009 Charts, December 2008.


 Check your (Google Quotient).
http://www.onlineidcalculator.com/digitalscale.html

 The online identity calculator measures the effectiveness of your online identity
and places you on our digital scale. Knowing where you stand today will help you
determine exactly how much work you have to do and your next steps.
 Unless you are already digitally distinct, you'll need to do some work on building your
brand online.
 Where you fall on the digital scale is based on a combination of volume and
relevance. How many results do you get? How many of those web pages actually
pertain to you? Do the references to you on the Web communicate a positive,
negative or neutral image of you? How consistently do those results communicate
what you want to be known for — your personal brand?

1
Source: William Arruda and Kirsten Dixson, Career Distinction: Stand Out by Building Your Brand, (Wiley, June
2007).


Brand Identity and Perception
Development
Before developing your reputation strategy, create a compelling and unique BRAND
IDENTITY. To start your thinking about how to develop your brand identity, consider
these three questions:

1.What are people going to rely on you for? This is your VALUE ROPOSITION.
What value are you consistently offering in your profession or area of expertise? Are
you delivering high-quality human capital management insights or are you
positioning your clients ahead of the curve? Defining value proposition is important
in understanding how to position your brand.

2.What is your unique selling point? Determine what makes coming to you a
better experience than going to one of your many competitors or makes you an
industry leader.

3.Develop your voice. Are you an innovative alternative in your company? Imagine
your brand as a person.


Your Personal Brand

This product YOU includes skill sets that are clear and improving with time:
(thinking, problem solving, ability to see details and/or the bigger picture, clear
communications, ability to adapt to new ideas and technology advances for
example). Also included are practical work experience and transferable skills,
education either through formal programs or through daily learning, the ability to do a
job well, the willingness and desire to advance in position, and others you may
be able to identify.

You must be productive and help change an employing company by increasing their
business income or return on investment, serving a number of internal/external clients
in a positive manner, or developing a product/service, for example.

Overall proactive personal behaviors, character and consistency in all environments.
YOU are the same quality person no matter who you are with or where you go, with a
defined set of values and attitudes, with allowance for areas to be adjusted and
improved with experience.


Does My Online Brand Really Matter?

Careerbuilder.com states: “One-in-
Five Employers Use Social Networking
Sites to Research Job Candidates”.

•77% of executive recruiters use
search engines to research applicants.

•59% of hiring managers are
influenced by your online reputation.

•53% of American Adults use search
engines to find information about
each other.

Source: “Social Media Recruiting Starfish” is from Jobs in Pods.


Why Build a Personal Brand?
First and foremost it puts YOU in charge of your “digital footprint”. Google is the new resume. The Web is forever.
Your professional image/headline is already created. It is a matter of taking charge, marketing it and building a solid
reputation in your industry!

• Establishing credibility and visibility in your field is essential in building meaningful relationships and elevating
your online presence.

Today’s business climate is too competitive not to create your brand and you need to keep pace with your
competition. Not only can your online footprint give you that edge you need when someone comes looking for
you, but effectively marketing yourself on the Internet can actually bring great opportunities to you. There are
many success stories of people who’ve been discovered on the Internet and created viable businesses around
their passion.

 When you have a job, you typically don’t talk about your personal brand like you would when “selling” yourself in an
interview or at a career fair or event. However, we forget that we still communicate our unique and differentiating value
to those with whom we interact with every day. Doing this allows you to differentiate and position yourself from the
competition and help you reinforce your job.

To meet people who could become potential business partners, clients, mentors, referrals, or just friends.


Tools to Build/Promote Your Brand

• Create a blog.

• Create a website. and submit it to major search engines
(Google, Yahoo, Bing, AltaVista, Lycos for example).

• Create a newsletter about your field, areas of expertise and to the personal brand you
are creating. Constant Contact is an easy and economical option to create one. A newsletter can be
linked to your blog-meaning your blog can feed the newsletter. The feed can be set to deliver whenever
you post to your blog. There are also several services out there that will take your blog and turn it into
your newsletter.

• Set up branded profiles on social/professional networks (LinkedIn, Twitter and Facebook). Create your
own “Group” on LinkedIn or join industry related ones to increase your visibility, network, find resources
and share information with other like-minded individuals in the "Discussion Tabs".
 70+ Top Personal Branding Experts you can connect with on Twitter at http://tweepml.org/Personal-Branding/.
 21 HR Leaders in Web 2.0 You Must Follow at http://tinyurl.com/yzb9cju.
 HR & Recruitment Pro List to follow on Twitter at http://tinyurl.com/yhm2z9f.
 Top 25 HR Pros on Twitter at http://bit.ly/a9NoT3.

•Create a branded VisualCV to build relevant search results when people Google your name, which will
lead them directly to the compelling information you want them to know about you.


Tools to Build/Promote Your Brand

•Create a Google profile.

•Create a Wikipedia profile. As a first-stop online research
platform, Wikipedia is an excellent tool for establishing credibility-as you can create
targeted inbound links to your site. Actively contributing to this online encyclopedia
can drive readers seeking more information about your expertise.

•Set up a profile on the following directories: Ziggs, Zoominfo, Jigsaw, Spoke.

•Get published on a topic, author and submit HR/business/industry related articles for
publication or post to an industry leading blog.

•Teach classes or hold free talks. Contact your local university and offer to hold
a free lunch-time seminar on your core area of expertise. Alternately, offer to
run free classes. Even if you aren’t offered a spot without pay, you can usually
hire un-booked lecture theatres by the hour.


•Leveraging your co-workers, and individuals contacts through business and professional related "Groups" on LinkedIn co
t to former comfort knowledge and using LinkedIn, Twitter, Facebook,industry atJoin industry organizations, conferences,of to it
tside your bosses, level to develop professionalyou have met in your or blogs. social networking events, and chambers and

In-Person Networking is the
Ultimate Form of Branding
Go outside your comfort level to develop
professional contacts through business
and social networking events, and
chambers of commerce.

Reach out to former bosses, co-workers, and
individuals you have met in your industry at
professional organizations, conferences, and
trade shows.

Set up and host your own event. You will need a compelling idea
or program to attract the type of people you want to attend. People
are attracted by events where they can attain knowledge, learn
about trends and be able to network with others. Promote your
event through social media.

ABN principles = Always be networking inside and outside your company!


Strategy Segmentation

Advertising Channels: Public Social/Business Networks & Contacts:

Conduits

Thought Sharing and Media: Targeted Push/Pull:

StumbleUpon


Top 10 Professional Networking Sites
(by Unique Visitors)1

Ranking Web site April 2009 April 2008
1. LinkedIn.com 12,119,516 5,791,420
2. Plaxo.com 2,654,852 1,079,685
3. ZoomInfo.com 1,719,296 2,203, 643
4. Spoke.com 1,440,072 548,655
5. Activerain.com 949,313 586,364
6. Jigsaw.com 610,837 287,612
7. Allnurses.com 498,356 250,708
8. Naymz.com 463,521 429,455
9. Talenthunter.com 443,780 37,493
10. Glassdoor.com 260,146 6,405
1
Source: Compete.com


Top 10 Social Networking Sites
(by Unique Visitors)1
Ranking Website April 2009 April 2008
1. Facebook.com 104,125,466 29,775,469
2. Myspace.com 55,559,317 75,994,324
3. Twitter.com 19,443,317 1,504,747
4. Classmates.com 17,029,516 13,537,330
5. Reunion.com 10,982,199 7,913,758
6. Ning.com 6,526,704 1,671,817
7. Flixster.com 4,984,063 2,216083
8. Bebo.com 4,434,275 3,133,785
9. Tagged.com 4,432,799 2,661,743
10. Livingsocial.com 2,111,944 77,661
1
Source: Compete.com


January 2010 – Top 4 Most Popular Social
Networking Sites by Other Factors
Here are the top 4 of the Most Popular Social Networking Websites ranked by a combination of
Inbound Links, Alexa Rank, and U.S. traffic data from Compete and Quantcast, January 2, 2010.
Although no traffic metrics are completely accurate the data below can be useful for gauging
relative audience size.
Facebook
722,434,829 - Inbound Links | 122,220,617 - Compete Monthly Visitors | 93,300,000 - Quantcast Monthly Visitors |
4 - Alexa Ranking.

MySpace
11 - Alexa Ranking.

Twitter
13 - Alexa Ranking.

LinkedIn
113 - Alexa Ranking.


Key Facts:

 Purpose of LinkedIn: To allow registered users to maintain a list of contact
details of people they know and trust in business. It is the World’s #1
Business Networking Site.
 Connections: The people in the list are called Connections. Users can invite
anyone (whether a site user or not) to become a connection.
 Activity: All LinkedIn activity is tied to the Profile and it’s transparent.
 “Six Degrees” Concept: LinkedIn makes this real (for business executives)
because it provides useful intelligence they can act on.


(continued)

Your list of Connections can then be used in a number of ways:
 Building your brand and profile: You define terms of what people think when they think of you
and see your profile.
 Expanding your network: Your contact network is built up based on your direct connections, the
connections of each of their connections (termed second degree connections) and also the
connections of second degree connections (termed third degree connections). This can be used to
gain an introduction to someone you wish to know through a mutual, trusted contact.
 2-Way Recommendations: Reflects the recommender as well as the person s/he’s
recommending.
 Looking for jobs, people and business opportunities: Employers list jobs and search for
potential candidates. Job seekers can review the profile of hiring managers and discover which of
their existing contacts can introduce them.
 Researching an array of information: The feature LinkedIn Answers, similar to Google or
Yahoo! Answers, allows users to ask questions for the community to answer.
 Searching LinkedIn Groups: This feature allows users to establish new business relationships
by joining alumni, industry, or professional and other relevant groups.


(continued)

Sample of Success Stories:
 LinkedIn Politicians: Many have been using it. For example, Barak Obama
asked questions before a big California fundraising trip, and the questions
engaged influencers.
 Private Equity Firm: A firm used LinkedIn to connect with several executives
in India for due diligence. It made the investment and quickly realized $250
million in profit.
 Small Businesses: Today 5-7 million LinkedIn members manage or own small
businesses. They depend significantly on the advice of their friends prior to
making major purchase decisions.


(continued)

LinkedIn Statistics1:

 Median age is 41 years old
 Average household income is $140,000
 Average LinkedIn user has 63 connections
 Over 510,000 groups are offered via LinkedIn

1
Source: Sales Konnect


Key Facts:
 What is it?: Twitter allows its users to send and read other users' updates
(otherwise known as tweets), which are text-based posts of up to 140
characters in length. Twitter provides opportunities for keeping current in your
field and for getting real time information on what is happening in various fields
and companies.
 How does it work?: Updates are displayed on the user's profile page and
delivered to other users who have signed up to receive them. The sender can
restrict delivery to those in his or her circle of friends. Users can receive
updates via the Twitter website, email or through an application such as
Tweetie, TwitterFon, Twitterrific, witterfific, Feealizr, or Facebook.


(continued)

According to April 8, 2009 comScore releases,
Surprising Twitter Statistics:
“45-54 year olds are the top demographic.”


Key Facts:
 Facebook launched in 2004: Mark Zuckerberg founded Facebook while he was a
student at Harvard University.
 “Life Portal”: It is considered a "life portal" as it incorporates fun, friends and,
increasingly, business. Users can join networks organized by city, workplace, school, and
region to connect and interact with other people. People can also add friends and send
them messages, and update their personal profile to notify friends about themselves.
 Facebook won a $240 million investment from Microsoft in 2008 for a mere 1.6
percent stake (plus the right to sell third-party ads on the Facebook network),
valuing it a some $15 billion.
 Controversy: Facebook has met with some controversy over the past few years. It has
been blocked intermittently in several countries, including Syria & Iran. Privacy has also
been an issue.
 Ranking: Facebook is still tops social networks list at #1, but Twitter is soaring as of May
29, 20091.
1
Source: Compete.com


(continued)

Key Age Statistics:
 According to InsideFacebook.com as of March 2009, the number of new members over 35
has doubled. The median age is now over 25, and the largest single group 35 to 44. 1
 Women over 55 remain the fastest growing group, and growth among the teen and
college-age set has been relatively paltry. In absolute numbers there are now even slightly
more members between the ages of 45 and 65 than there are 13-to 17-year-olds. 1
 Looking at Facebook US audience growth over the last 180 days, Facebook is seeing
massive increases in adoption amongst users 35-65. The fastest growing demographic on
Facebook is still women over 55 — there are now nearly 1.5 million of them active on
Facebook each month. 1
 The biggest growth in terms of absolute new users over the last six month came amongst
users 35-44. 1
 Over 4 million more US women 35-44 and nearly 3 million more US men 35-44 used
Facebook in March 2009 compared to September 2008. 1

1
Source: InsideFacebook.com


Create a Blog:

Create and update a blog (personal or professional) where your name is mentioned and doing it
often should allow you to rank #1 in searches for your name, even if you only update with one to
two posts a month for something that helps secure your personal brand. Blog so people get to
know you!

Today blogs are mainstream and used by all types of professions, political campaigns, and
celebrities. They provide value, acceptance by our society (and mainstream media), and the
ability to form a community to connect to others in a fraction of the time you could have done it
before.

Getting Started - Blog Hosting Options:

I recommend Wordpress.com for the beauty of its templates. It is free, easy to use, ranks high
in Google, provides a support forum for the product, and you get your own URL. You may want
to study your HTML skills before you write a blog. There are various sites such as W3 Schools
that can provide tutorials for you.

Blogger (www.blogger.com) is a free hosting service provided and run by Google. It offers
fewer templates and getting started is pretty easy.


Create a Blog
Blogging is the new branding!

Tips:
 Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can.
 A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media
dabbler.
 Your “About” page should be about YOU and your professional expertise.
 Use easy to read fonts and colors.
 Make sure it’s easy to comment on your site.
 Make sure it’s easy for people to subscribe to your site’s content.
 Pay attention to which widgets you use in your sidebar. Don't be extravagant.
 Test your blog when you make changes, and ensure your load times are reasonable.
 Register your site with all the top search engines.
 Claim your site on Technorati.com.
 Use WebsiteGrader.com to make sure your site is well built in Google’s eyes.

Blogs are a cheap way to market yourself!


Definition of a Blog That Increases Your
Value
•Your title (slogan or tagline) is attractive and relates to the content of your blog.

•Your content is worthy of notice by others and your blog makes people want to
hire you.

•Your blog provides ideas, thoughts, original research on a topic, and tools. Content
shows that you are, a true expert or thought leader, or simply well-informed and
current in your topic areas. Your blog differentiates the level of your specialization.

•Your content displays integrity, character, philosophy, values, humor, and/or
personality, or just plain old wisdom.

•Your blog attracts media or trade-related attention. Content that is exceptional
quality, insightful, creative, positions you as an expert. The blog is quote-worthy
and you are SOUGHT OUT to contribute your thought leadership in other ways
such as speaking, articles, etc.
“For those that embrace these new personal branding tools,
‘Google me’ is the new business card and thus, the blog and social
1
Source: Jeremiah Owyang, Senior Analyst, Forrester Research
network profile is the new resume. Unlike the interview process,
where the resume or self-description can be ‘puffed’, the writings of
a long-term blog demonstrates more about the individual” 1


 Just as your resume says who you are, your website tells the same story. Gather testimonials,
put it with your awards and accolades and take some time to write a professional bio.
 Bravenet.com is a free solution with many different tools, such as a polling feature and guest
book to help you get started.
 I recommend you use Godaddy.com or Bluehost.com (fee based) to host and build your website.
You can also use Microsoft Expression Web, which is an easy to use website building software
program, much like using Microsoft Word to build your website.
 Depending on your strategy, your URL is going to be extremely important. Of course I would
recommend that you purchase your domain name, yourname.com. If that isn’t available, try for
yournameRESUME.com or the .net or .org equivalents, in that order. The newest one is .biz.
 The objective of the URL is to have something you can freely promote and that people can
remember.
 Use the URL on your paper resume, on all of your social networks or other marketing materials.


Create a Google Profile
Go to the following URL and create your own Google Profile:
http://google.com/s/profiles/me


VisualCV.com

VisualCV.com – is an online version of your resume, but,
like a portfolio, has much more - images, videos, and links
to your accomplishments.
It is free and an
excellent way to
showcase your skills
and present your
personal brand. You
will be searchable on
most search engines.


Build Accounts on Other Sites to
Extend Your Brand
 Get a Gmail.com account for use with reader, calendar, docs, and more.
 Take a second look at Plaxo – it’s changed for the better.
 Get a YouTube.com account for video uploading.
 Get a StumbleUpon.com account for voting.
 Get a Digg.com account for voting, as well.
 Get an Upcoming.org account to promote events.
 Get a del.icio.us account for social bookmarking.
 Get a FriendFeed.com account.
 Get a Flickr.com account for photo sharing
 Don’t forget podcasts – check out iTunes to hear who’s talking in your area of
interest.

Be sure your social network profiles on all sites has your blog listed, no matter
where you have to put it to list it.


Key Facts:
 What is it?: Ziggs is an online community that encourages individuals to join and create
personal profiles. Ziggs allows you to conduct searches for people, unlike LinkedIn which
requires you to send out invites to build a network.
 How does it work?: There are two types of profiles you will find on Ziggs.
◦ The first is a profile created by individuals who have registered and posted their bios
on Ziggs to expand their networks.
◦ The second is a profile that Ziggs has culled from the web from personal profiles on
company, organization and college Web sties, just to name a few.


Key Facts:
 What is it?: ZoomInfo is a vertical search engine that focuses on people, companies, and
the relationships among them. It allows users to collaborate in the construction of its
content by contributing information to their own summaries or building new ones where
none exists. ZoomInfo has partnerships with Reunion.com and XING to provide additional
data.
 How does it work?: There are two separate groups of people that ZoomInfo is primarily
aimed at, and that would be searchers who are looking either for themselves or various
people in their lives (friends, family, colleagues, etc.), or human resources who are looking
to recruit their next employee.


Key Facts:
 What is it?: Jigsaw is a directory of business contacts and company
information - a sort of gray market for Rolodex data.
 How does it work?:
◦ It is built, maintained and “scrubbed” by users of the site.
◦ Its functionality is based on a points system that allows users to trade
business contact information they have for contacts that they need.
◦ Once you join, you can conduct searches for individuals.


Key Facts:
 What is it?: Spoke collects contacts from public information on the internet as
well as member’s registrations and email directories.
 How does it work?: Spoke pulls from your Outlook contact list to generate
new names and you can opt out of this.


Develop Your Profile and Expert Status

Submit HR/business/industry related
articles to key web sites such as:

 EzineArticles.com (well liked by Google and
will get you found the fastest!)
 SearchWarp.com
 AuthorConnection.com
 GoArticles.com


Create Your Customized Personal Brand Roadmap -
Choosing Your Vehicles of Communication

1
Source: InsideFacebook.com
2
Source: comScore: Media Metrix
3
Source: Sales Konnect


What Does Success Look Like For Your
Brand?

• Number of fans, followers or subscribers.

• Increase in conversions.

• Traffic from channel to site – many web statistic tools are
incorporating social media into their offerings.

• Stronger brand image and/or customer relationships.

• Google page rank.

• Measuring ROI


Track Your Presence Online

 Google, Google.com/alerts: Email updates of the latest relevant Google results (web, news,
etc.) based on your choice of query or topic. You can subscribe to each alert through email and
RSS. You set an alert, notifying you of stories, as they happen, for your name, your topic, and
even your company. As your feed reader fills up with articles that match your query, you should
start a database of bloggers and journalists so that you can market to them directly and form
better relationships.

Blog Search Engines, Technorati.com or http://www.Blogsearch.google: If you have a blog,
then you have to be on Technorati, which is the largest blog search engine in the world. When you
register with it, Technorati tracks "blog reactions," or blogs that link to yours. You search for your
name on Technorati, and subscribe to RSS alerts so that when someone blogs about you, you
find out. Use Technorati to log every blog that is linking to your own. Keep track of these blogs,
and when you write your next post link to them. Doing so will give recognition to those who have
recognized yours.

 Twitter, search.twitter.com: Twitter is a micro blogging service, hosting over three million people.
You can locate any instances of your name and tweet back. As you see tweets with your name
attached to them, you should use the "@" sign and the tweeter's account name (@recruitastar)
to respond appropriately. As you respond, you start to build brand recognition and your audience
feels that you care and are actively listening.


Online Brand & Reputation
Management

Naymz.com, Sign up or invite people to write reviews
about you and your work. You can import your
LinkedIn profile data to your Naymz profile. My favorite.
Rapleaf.com, Look up your reputation, rate others, and
they will be invited to rate you in return.
RepVine.com, Reference and reputation management
combined.
ReputationDefender.com, Service that attempts to help
you getting things online said about you removed.


Important Tips to Remember


Recommended Books

 U R A Brand! How Smart People Brand Themselves for Success
- by Catherine Kaputa

 Me 2.0: Build a Powerful Brand to Achieve Career Success
- by Dan Schawbel

 The Brand You 50: Transform Yourself from an ‘Employee’ into a Brand That
Shouts Commitment, and Passion! - by Tom Peters

 Stand Out! Branding Strategies for Business Professionals - by Simon Vetter

 Branding Phenomenon - by Peter Montoya

 Self-Marketing Power: Branding Yourself As a Business of One
- by Jeff Beals

 Blogging For Dummies - by Susannah Gardner


Key Facts:
What is it?:
Key Facts:
 Ping is:
◦ A site that helps you keep on top of
social networking.
◦ A service that allows people to post
updates to multiple social networking
sites at once.
 Updates can be posted from multiple
resources, inkling Google, instant
messenger sites, and mobile devices.


Key Facts:
Key Facts:
What is it?:
 If you use Outlook, Xobni is a great Free add-on which
helps you organize your inbox and provides other
unique features.
http://tinyurl.com/Xobni1 provides:
 Lightning-fast search
 Threaded conversations
 Quick attachment discovery
 Contact info provided by LinkedIn, Facebook & Hoovers


Closing and Questions

 Final Questions, Closing Thoughts (Toby Nathan)

Contact Toby
Contact Toby
Please don’t forget to link with me to
Please don’t forget to link with me to
grow your network on LinkedIn or
grow your network on LinkedIn or
Twitter!
Twitter!
www.linkedin.com/in/tobyrnathan
www.linkedin.com/in/tobyrnathan
http://twitter.com/recruitastar
http://twitter.com/recruitastar
RecruitaStar.com
RecruitaStar.com
toby@recruitastar.com
toby@recruitastar.com


Branding yourself online and offline for hr professionals for bnc 6.17.10

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Branding yourself online and offline for hr professionals for bnc 6.17.10

Semelhante a Branding yourself online and offline for hr professionals for bnc 6.17.10 (20)

Branding yourself online and offline for hr professionals for bnc 6.17.10