Mini case interview with Microsoft social media team leader about their Pinterest "mouse" contest. Interesting lessons and insights shared.

1. Diva Marketing
Mini Case Interview
Pinterest Sweepstakes: Microsoft
Hardware Mouse Designs And Colors
© 2012 BloombergMarketing

2. Microsoft – Mini Case Study
Pinterest Contest: Product Design Launch
“Since we had such great artists that designed amazing art on our mice,
Pinterest proved to be a great vehicle to promote this initiative.”
BJ O’Hare Social Media Lead for the Microsoft Hardware Team
Bloomberg Marketing
Social Media For Business © 2012 BloombergMarketing

3. Microsoft – Case Study
Pinterest Contest: Product Design Launch
Why Pinterest
• New mouse designs expressive and appeal to people
looking for ways to personalize their everyday life.
• Use Microsoft designer mouse pins to “decorate” boards
Goals
• Generate awareness of the new colors and artist designs
through engagement with an audience
• Increase followers of Microsoft boards
• Generate repins
Awareness
“ •Microsoft social networks: Facebook, Twitter,
blogs, TechTuesday tweet chat (#winchat/@windows)
Bloomberg Marketing
Social Media For Business © 2012 BloombergMarketing

4. Microsoft – Case Study
Pinterest Contest: Product Design Launch
Engagement Tactic
• Added new images every few are
fresh pins for people to use
Research Analysis
• Designs vs color images pinned
• Rerepinning the contest pin
• Pin & board descriptors
• Group of images vs single item images
• Product images vs lifestyle images.
Bloomberg Marketing
Social Media For Business © 2012 BloombergMarketing

5. Continue The Conversation
Toby Bloomberg
Bloomberg Marketing
Social Media For Business
Divamarketingblog.com
@tobydiva
pinterest.com/tobydiva
Read the full interview with BJ O’Hare ,
Microsoft Hardware Social Media Lead on
Diva Marketing http://bit.ly/JMrT3K
Bloomberg Marketing
Social Media For Business
© 2012 BloombergMarketing