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Semelhante a Pariso resort som 301 final
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Pariso resort som 301 final
- 1. School of Management 301-003 Team Mason Mohamud Aden Minh Huynh Luis Guillen Ryan Wilson Thang Nguyen Nhung Do
- 2. “Developing long term financial success through the innovation of tourism and providing our customers with the unforgettable vacation experience of a lifetime”
- 3. Purpose: Help stimulate economic growth in Costa Rica while providing substantial financial returns for investors Problem: Costa Rica currently suffers from a reduction in tourism which is a 68% of Gross Domestic Product Need: New attraction that reintroduces Costa Rica to its former tourist volume Solution: Pariso Resort, a tourist attraction and vacation experience unlike anything else
- 4. •People • Large European population • Spain primary origin country • 10%-15% Nicaraguan • 3% Jamaican immigrant • Non materialistic lifestyle • Often only one car per family • Rely on bus for transportation •Language • Mainly Spanish • Secondary English Remax, www.tamarindochris.com, Costa Rica Real Estate
- 5. •Government • Democratic Republic • Constitutional checks and balances • No military, only: • Domestic security • Police • Very strict laws • Alcohol • Drunk driving
- 6. •Social • One of best and safest places to live • Unique dress codes – often similar to U.S • Entertainment • Music • Dance • Sport • Movies • Friendly • Costa Ricans known as “TICOS” • Welcome visitors • Identified as “Pura Vida” – “People full of happy life” • Mainly Catholic • Freedom of religion • Multicultural society • High standards of life and education
- 7. •Seaside resort •Key attraction – Private beach •Entertainment • Indoor/outdoor swimming pools • Scuba diving • Casino • Various recreational sports (Large Golf course) • Night life attractions •Services • Spa • Fitness • Training sessions • Certifications • Fine dining
- 8. •Benefits • Potential for great investor returns • Competitive • Multiple sources of revenue • Strong demand for accommodations in tourism industry • Attractions for wide variety of tourists • Designed to fully occupied year round Equal Housing Opportunity, Property Counselors Management Group, pcmgonline.com
- 9. •Top: Functional Structure •Divisional Structure •More Formal Structure at Top •Divisional Structure Helps Company Adjust to Change in Market •Employees are Job Focused •Help Meet Customer Needs
- 10. Board of Directors Business Development CEO Finance Advertising Payroll Accounting Lodging Operations Planning and Development Culinary PE Security New Market Food and Beverage Events and HR Area Scheduling
- 11. Board Of Directors CEO Departments Divisions Management Team Employees
- 12. •Appointed By Investors •Approve All Pay for Employees •Set Policies •Approve all Financial Decisions •13 Directors •Set own Salaries
- 13. Reports Directly to Board Manages Company Departments Oversees Major Operations of Company
- 14. •Four Major Departments •Closer interactions with Customers •More Flexible to Change in Market •Business Development •Planning and Development •Finance •Operations Stock Illustration Source, Illustration Source, www.illustrationsorce.com/stock
- 15. •Managers Report to Head of Departments •Overall Operations of Hotel •Centralized Focus on Division Goals •Competition Among Divisions •Closer Customer Focus •Employees Specialize in Job Base Block Software, www.baseblock.com
- 16. Financial Information Initial Costs $20,000,000 $18,000,000 $16,000,000 $14,000,000 $12,000,000 $10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 $0
- 17. $8,000,000.00 $7,000,000.00 $6,000,000.00 $5,000,000.00 $4,000,000.00 $3,000,000.00 $2,000,000.00 $1,000,000.00 $- Year 1 Year 2 Year 3 Year 4 Year 5
- 18. Financial Information Projected Yearly Revenues $25,000,000.00 $20,000,000.00 $15,000,000.00 $10,000,000.00 $5,000,000.00 $- Year 1 Year 2 Year 3 Year 4 Year 5
- 19. $14,000,000.00 $12,000,000.00 $10,000,000.00 $8,000,000.00 $6,000,000.00 $4,000,000.00 $2,000,000.00 $- Year 1 Year 2 Year 3 Year 4 Year 5
- 20. •Marketing mediums Twitter • Television – U.S, Canada, Europe FaceBook • Radio – Costa Rica, U.S, Canada • Billboard – Costa Rica, U.S, Canada, Europe Google • Bus side advertising – Costa Rica, Europe • Online advertising – U.S • FaceBook • Google • Yahoo • Twitter Marketing
- 21. •Target markets • Costa Rican locals • U.S tourists • Canadian tourists • European tourists •SWOT Analysis • Strengths • Competitive Pricing • Potential for great profits • Weaknesses • New business • Initial investments • Opportunities • Expansion • Threats • Other popular resort areas • Other new entries in resort business
- 22. Promotion Place Price •Product • Unique resort experience •Price Product • Competitive pricing • Customer incentives • Beat any comparable resort price by 5% •Place • Along Caribbean in the city of Puerto Rimon •Promotion • 5% new customer discount • Loyalty program – 5% cash back on future stays • Transfer customer program – 2 free VIP passes • Referral program – 10% off referrer entire stay
- 23. •Construction permit - licensed architect or engineer •No construction in public zone • Restricted zone limited to three stories • Intermediate zone – up to five stories • Internal zone – up to eight stories
- 24. •Tourists from certain countries – 90 day stay without visa •Tourists from other countries – 30 day stay without visa •All other tourists must obtain visa from Costa Rican Embassy
- 25. •Questions? •Please contact for further information no later than 05/07/2011 •Contact Information • Ryan Wilson – rwilso14@parisoresorts.com • Cell - (703) 123-4567
- 26. Background Note: Costa Rica. (2011, February 10). Retrieved April 12, 2011, from U.S Department of State: http://www.state.gov/r/pa/ei/bgn/2019.htm Bainbridge, R. (2010). Retirement Costa Rica. Retrieved April 8, 2011, from Bargain Real Estate in Costa Rica: http://www.retirement-costa-rica.com/bargain-real-estate-in-costa-rica/index.php Business by the numbers: Hotel revenue. (2011, February 7). Retrieved April 8, 2011, from San Marcos Mercury: http://smmercury.com/17722/business-by-the-numbers-hotel-revenue/ Costa Rica. (2010). Retrieved March 15, 2011, from Costa Rica: http://www.costarica.com/business/numbers-&- statistics/salary/ Costa Rica. (2010). Retrieved April 11, 2011, from Costa Rica: http://www.costarica.com/real- estate/information/building-a-house/the-building-process/ Costa Rica Real Estate Service. (2010). Retrieved April 11, 2011, from Buying or Building Your Costa Rican Dream Home: http://www.costaricarealestateservice.com/resource_center/dreamhome.asp Costa Rica Travel Tips. (2002). Retrieved April 12, 2011, from Costa Rica - Ecotourism: http://www.costarica- ecotourism.com/Costa-Rica-Travel/traveltips.htm
- 27. Gamage, P. (2010, june 10th). Costa Rica Culture. Retrieved April 20th, 2011, from Tourism info: http://www.tourism.co.cr/costa-rica-art-and-culture/costa-rica-cultural-heritage/costa-rica-culture.html Grewal, D. (2007). Marketing. New York: McGraw/Irwin. Heizer, J., & Render, B. (2011). Operations Management. Upper Saddle River, New Jersey: Pearson Education Inc. Hotel Online. (2010). Retrieved April 8, 2011, from Hotel Insurance Expense: Minor Cost, Major Concern; : http://www.hotel-online.com/News/PR2005_2nd/Jun05_InsuranceExpense.html Hotel Online. (2010). Retrieved April 8, 2011, from Hotel Maintenance Creep: Nuts, Bolts, and Bodies : http://www.hotel-online.com/News/PR2006_3rd/Aug06_HotelMaint.html Lytle, T. (2011). Labor Laws and Policy - Costa Rica. Retrieved March 15, 2011, from The REAL Costa Rica: http://www.therealcostarica.com/costa_rica_business/costa_rica_labor_law.html Minimum Wage In Costa Rica To Rise 2.63% On January. (2010, October 22). Retrieved March 15, 2011, from Insidecostarica: http://www.insidecostarica.com/dailynews/2010/october/22/costarica10102204.htm
- 28. New Law Regulates Coastal Development in Guanacaste, Costa Rica. (2010, April 10). Retrieved April 12, 2011, from costaricapages: http://www.costaricapages.com/blog/business/guanacaste-land-regulations/829 Petersen, R. A. (n.d.). The Legal Guide to Costa Rica. Retrieved April 12, 2011, from infocostarica: http://www.infocostarica.com/legal/buying3.html Weaver, D. B. (1999, September 10). Magnitude of ecotourism in Costa Rica and Kenya. Retrieved April 20, 2011, from Science Direct: http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V7Y-3XCFMTV- 3&_user=650615&_coverDate=10%2F31%2F1999&_rdoc=1&_fmt=high&_orig=gateway&_origin=gateway&_sort=d&_do canchor=&view=c&_acct=C000035118&_version=1&_urlVersion=0&_userid=650615&md5=8868d66