The biggest international KM Conference of Brazil.

1. A introduction regarding the work of a small group of volunteers
who love Knowledge Management in Brazil
Inserting Brazil in the worldwide route of excellence in Knowledge
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br
Management and Innovation

2. The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

3. The KNOWledge Network Brasil
TKNB (The KNOWledge Network Brasil) is a non profit organization in
Brasil, founded in 2005 by a prominent group of researchers in the
Knowledge Management and Innovation area.
Its main target is to promote growth of organization’s intellectual capital as a
strategy:
• To build an international specialist’s network in Knowledge Management;
• To accelerate the organizational performance through knowledge sharing,
generating innovation;
• To represent the MAKE Award - Most Admired Knowledge Enterprise in
Brazil
The KNOWledge Network Brasil
www.tkn.org.br – falecom@tkn.org..br

4. The GMC was born to spread the MAKE Award
Methodology, but today it has become a forum to exchange
knowledge
Global MAKE Conference objectives:
• Share lessons learned in experiences, cases, projects and all Knowledge
Management initiatives with procedural changes and presentations;
• Induce benchmarking between similar organizations, contributing to
dissemination of the best practices on Knowledge Management and Innovation in
the private, public and academic sector;
• To award organizations with important contributions and initiatives in the art of
Knowledge Management and Innovation in Brazil.
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

5. Some participating companies in this international network
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

6. The KNOW Network in Brasil
Is a Certifying Agency on the MAKE Methodology, for people and
organizations .
Mission: “To stimulate the global interaction, the Knowledge Management and
Innovation creation and diffusion of the Brazilian initiatives around the world,
aiming at fortifying the intellectual capital throughout the MAKE methodology.”
The objective is to increase the rank of Brazilian companies’ presence in the Most Admired
Knowledge Enterprise Award.
The KNOW Network arrives in Brazil as a Certifying Agency in the eight MAKE criteria of
excellence in Knowledge Management and Innovation. This action allows Brazil to participate
in the largest KM best practice international community and conferences around the world.
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

7. 1. GENERAL PROFILE
182 people in three conference days and two
workshops:
77% Registrants and Sponsors
14% Speakers
09% Press
2. SPEAKERS PROFILE
28% Presidents and CKO´s
46% Directors and Superintendents
10% Managers
16% Others (Consultants, Jornalists, Technicians)
3. REGISTRANT PROFILE
12% Presidents and Vice-Presidents
19% Directors / Superintendents
48% Managers
08% Analysts
06% Consultants
05% Engineers / Technicians
01% Assistants
01% Students
4. REGISTRANT PROFILE BY STATE
65% São Paulo
35% Other States / Countries
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

8. 1. CONFERENCE BROADCAST MEDIA
- Valor Econômico Journal
- Amanhã Magazine
- More than 1,000,000 newsletters sent (HSM, FEBAB, Voit, HSM, Cenadem, Estado Agency etc.)
- Electronic banners in many websites resulting in 200,000 press with more than 1,100 click throughs
- Press Office
- 50,000 Page Views from Google
2. SATISFACTION SURVEY (1 to 10)
98% of registrants want to participate of the GMC in 2011.
- Quality of the cases
- 9.83
- Speaker’s Quality
- 9.28
- General Satisfaction
- 9.55
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

9. PRESS COVERAGE
315,496 is the total public that read about the Global MAKE Conference during the months of April, May and
June of 2012. (Not included the visitors of online magazines and newspapers)
Images published in the media
20
Declarations published in the
media
15
Printed
50
Online
40
30
Imagens
Declarações
10
Jornal
Online
20
5
10
0
0
Abril
Maio
April
May
Abril
Junho
June
April
Monthly public target
3.000.000
2.500.000
2.000.000
1.500.000
1.000.000
500.000
0
Abril
Maio
Junho
April
May
June
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br
Maio
Junho
May
June

10. Sample newspaper clippings from GMC: Valor
Econômico, O GLOBO and Gazeta Mercantil

11. “The conference fulfilled the mission of “To begin” to insert Brazil in the knowledge management route as
a performance improvement tool for business.”
Aracy Campos – Consultant
“The GMC 2010 was an excellent opportunity to know about the diverse knowledge management actions in
many organizations, as much in Brazil as everywhere else.”
Claudio Amorim Guimarães - O N S
“… it is necessary to do more advertising and announcements for this conference, because many
professionals haven’t heard about GMC. “
Valquiria Rossi – UMESP
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

12. YOU ARE WELCOME AS AN INTERNATIONAL
SPEAKER TO GMC 2014
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

13. May, 29 and 30, 2014
São Paulo - Brazil
• Sixth edition of the largest international conference regarding Knowledge Management and
Innovation best practices.
• Projected 200 in attendance and more than 10 international speakers.
• 2014 Subject: “ENTERPRISE NETWORK : Empowered to Share and Apply Knowledge”,
specialists in many co related areas will discuss the best practices on Knowledge Management .
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

14. With GMC 2014 our group of KM Evangelists wants to
fulfill or complete a large volunteer mission which is:
• To discuss the MAKE methodological function in the Knowledge Management and innovation
processes within worldwide organizations;
•To integrate the worldwide best practice chain, throughout public or private organizations,
universities, research institutes, government etc.;
•Join efforts to implement Knowledge Management and innovation actions for the betterment
of Brazilian organizations;
•To spread the Knowledge Management MAKE methodology;
•To spread international Knowledge Management and innovation initiatives;
•To congregate in the same place many different Knowledge Management and innovation
visions and opinions, and to continue the discussion through TKNBrazil community;
•To announce the KMI-CKM Certification process in Brazil.
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br

15. We will wait for you in the Global MAKE Conference 2014
Come share with us one of its more successful edition!!
www.tkn.org.br
gmc@tkn.org.br
Global MAKE Conference 2014
The KNOWledge Network Brasil www.tkn.org.br – falecom@tkn.org..br